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Marketing Financial Analyst
$65 - $68 / hour
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Job Description
- Lead all monthly marketing Strategic Wave reporting (of 40+ global initiatives), including preparation, validation, and delivery of reporting packages for Initiative Owners and Workstream Leads.
- Maintain and evolve reporting/attribution methodologies provided by Finance and the Transformation Office, ensuring consistency across marketing.
- Build and manage financial models, calculators, and forecasting tools to support marketing reporting and decision-making.
- Partner with Marketing IOs and Workstream Leads to communicate reporting requirements, align on KPIs, and ensure consistent inputs.
- Integrate and reconcile financial cost/impact, revenue reporting, and headcount data into a unified reporting structure.
- Collaborate with the global marketing analytics team to align Wave reporting with regional forecasts and integrate into broader marketing forecasting and target planning.
- Act as a key liaison with Financial Planning & Analysis (FP&A) leads, Transformation Leads, and Marketing Initiative Owners, ensuring accurate adoption of reporting guidance.
- Support strategic discussions around marketing influence in Wave initiatives, ensuring marketing's contribution is properly accounted for.
- Provide ad hoc analysis and insights to support the transformation to a growth-oriented marketing organization.
- Bachelor's degree in Finance, Marketing, Economics, or Data Analytics (Master's preferred).
- 7+ years of progressive experience in financial reporting, FP&A, or financial analysis, ideally with experience in global marketing organizations.
- Strong background in marketing analytics, marketing finance, or P&L reporting with proven ability to support marketing leaders.
- Advanced Excel/financial modeling skills (DAX, complex formulas, pivoting large datasets, scenario modeling).
- Proficiency with the Microsoft Suite; experience with BI/reporting tools (Power BI, Tableau, or similar) preferred.
- Deep understanding of P&L statements, forecast modeling, and financial planning processes.
- Demonstrated knowledge of marketing KPIs, attribution models, and revenue reporting.
- Strong analytical and problem-solving skills with the ability to synthesize complex data into simple, actionable insights.
- Excellent communication and stakeholder management skills; proven ability to collaborate across Finance, Transformation, and Marketing.
Who We Are
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- • We deliver results through strategic planning and meticulous project management.
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