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Marketing Specialist
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Overview
Job Description
- Bachelors degree in Marketing, Public Relations, or Communications and/ or business or related fields preferred.- A minimum of five years progressively more responsible related professional experience in marketing and public relations, including project management experience. - Prior marketing experience preferred.- Must understand and be knowledgeable of marketing principles and practices, including message development, advertising, media (both traditional and digital), and community outreach/publicity vehicles.- Must have experience in:- Project management- Event planning- Must be knowledgeable in:- Social media- Traditional and digital media- Must be able to demonstrate proficiency with Content Management Systems.- Must be team player, self-motivated, and able to juggle multiple priorities.- Knowledgeable of marketing principles and practices, including message development, advertising, media, and community outreach/publicity vehicles is a must. - Requires demonstrated competence in project management with strong communications, design, conceptual, organizational and computer skills. - Must have demonstrated computer proficiency, specifically with Microsoft Office applications; especially Word, Excel, PowerPoint and Adobe PhotoShop.- Must be customer-service oriented and able to effectively communicate and build relationships with co-workers and key stakeholders at all levels in the organization. - Professionalism in interpersonal verbal and written communication skills with colleagues, physicians and ancillary department personnel is required- Strong verbal and written communication experience and skills required, including knowledge of 'AP' style.- Must demonstrate tact, diplomacy, and discretion in dealing with confidential information. - Must be a self-starter who is well organized, efficient and exhibits a professional, friendly attitude in person and on the phone.- Support system's marketing strategy, brand development, and Internet strategy through implementation of tactical initiatives.- Assist Marketing Manager in fulfilling clinical department marketing priorities.- Provide project management and evaluation for assigned projects.- Work collaboratively with marketing department colleagues, public relations personnel, and clinical department staff.- Recommend and implement projects that fall within service-line budgets.- Track activities and expenditures with project tracking software- Conduct competitive assessments and benchmarking initiatives- Employ project management techniques to achieve project completion on schedule and within budget- Draft, edit and/or proofread copy for a variety purposes (e.g., announcements, posters, letters, invitations, brochure copy, advertisements, web pages, etc.)- Design advertising and collateral material while maintaining consistency with brand or sub-branding guidelines.- Collaborate with external/internal design and/or production firms on creative ideas and design options.- Manage production of printed material and nurture vendors' relations to achieve timely, cost-effective outcomes.- Will review and authorize approvals per project.- Assist with development of marketing and public relations strategies and tactics and evaluate the results against measurable goals. - Will research and secure mailing lists for direct mail campaigns and manage distribution using internal or external mail-house resources.- Coordinates the submission of advertisements to media outlets, in concert with media strategy.- Provides advertising, marketing, and logistical support for special events and community outreach projects (open houses, consumer and/or physician events, health fairs, public lectures and screenings, and other community outreach activities).- Attends to the details of special event implementation and follow-up, collaborating with internal personnel and external resources, as necessary.
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