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Head Of Content Strategy And Communications, Asset Management Marketing-logo
Head Of Content Strategy And Communications, Asset Management Marketing
Northern TrustNew York, NY
About Northern Trust: Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service. Role/ Department: Head of Content Strategy and Communications/Asset Management Marketing It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth - with marketing playing a critical role. The Head of Content Strategy and Communications, acts as a player-coach, leading a team tasked with turning our wide investment expertise and deep knowledge of financial markets into compelling insights for the institutional, wealth and intermediary client segments. Reporting to the Head of Marketing, this critical leader will collaborate with our investment experts, client marketing managers and distribution teams to deliver content that supports our strategic marketing goals and provides actionable insights to the right audience for use in driving engagement and brand awareness within our marketing campaigns. As a seasoned content strategist and creator in the asset management industry, the Head of Content Strategy and Communications, gets their hands dirty, establishing a vision for bringing thought leadership insights to life, effectively adapting narratives from long-form through micro-content, including commentary, insight and research papers, e-books, flip-books, web articles, videos, infographics and more. As a strong strategist, this leader is adept at innovating topic ideas and executions to deliver on campaign, capability and business strategy goals. With deep technical expertise, and understanding of the nuances of these client segments, they can effectively lead discussions with investment and product leaders to flesh out topic outlines, while partnering with sales leaders to understand business and client needs, and brining the creativity needed to innovate attention-grabbing packaging and narrative development. The Head of Content Strategy and Communications will also lead the development of strategic internal communications, engaging with executive leadership, corporate communications and public relations experts. This will require strong project management, the ability to incorporate multiple points of view and a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and doing so with the highest level of discretion. The key responsibilities of the role include: Lead a team of Senior, mid-level and junior content writers in the execution of thought leadership aligned to business and campaign goals and the execution of strategic internal communications. Develop the annual content strategy in support of business and marketing goals. Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, research papers, e-books and research papers, and more Lead development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm's strategic goals Execute timely, concise and actionable content on deadline and within budget. Generate compelling ideas for content that aligns to marketing and business goals and highlights the value and differentiators of our investment solutions Develop strong relationships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness. Tailor content for our institutional, wealth and intermediary client segments, with a deep understanding of the sophistication level and nuances of each audience Develop firm-wide internal strategic communications engaging with executive leadership and bringing a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and using the highest level of discretion. Manage multiple projects simultaneously for timely, high-quality output Innovate and communicate content plans and results to stakeholders Partner with the Head of Integrated Campaign Strategy to provide insightful, data-informed recommendations to maximize impact of content across promotional channels Keep abreast of developments in financial markets to ensure that content is relevant for our audiences Skills/ Qualifications: Bachelor's degree, preferably in finance, marketing, journalism or other writing-focused areas of study 15+ years of experience in content marketing and investment thought leadership writing for an investment manager 5+ years team management experience Exceptional interpersonal skills and ability to influence senior stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across marketing, investments, sales and product teams. Strong technical understanding of financial markets, investment products and data sets and economic concepts Ability to translate concepts into visual infographics stories. Deep experience with marketing equity, fixed income, multi-asset class, and alternative asset classes and across mutual funds, ETFs and Custom SMAs Ability to create commercially creative and compelling and concise content in various formats (samples will be requested) Excellent editorial judgment to ensure appropriate content and messaging for external audiences Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives Strong problem-solving skills and collaborative work style Ability to use data to increase usage/effectiveness of content and alter strategy as necessary Strong understanding of the US and International regulatory requirements/regulations Driven, self-motivated, high-performing mindset Working Model: Hybrid (#LI-Hybrid) We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home. Salary Range: $158,010 - 276,460 USD Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component. Working with Us: As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose. We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater Reasonable accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com. We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people. Apply today and talk to us about your flexible working requirements and together we can achieve greater.

Posted 1 week ago

Director Of Marketing-logo
Director Of Marketing
MattamyBoynton Beach/Palm Beach Co., FL
Title: Director of Marketing Location: Boynton Beach, FL Employment Type: Full-Time / Permanent / Onsite Who we are Mattamy Homes is the largest privately owned homebuilder in North America, with 40-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets - Charlotte, Dallas, Jacksonville, Naples, Orlando, Phoenix, Raleigh, Sarasota, Southeast Florida, Tampa and Tucson. What you'll do Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results Follow the Mattamy BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening Oversee the opening and closing of sales centers and model homes Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions Prepare fiscal marketing budget and track marketing spend Develop marketing and advertising plans for all new and existing communities Track and proof all digital, social, and print advertisements and sponsorships Oversee signage strategy including locations, layout and execution Oversees all production of sales brochure material Reviews model home merchandising, cabinetry layouts and space planning with interior design firm and corporate marketing, including Sales Center set up Oversee grand openings and special events for communities and promotions Responsible for accuracy of information for all divisional aspects of the company website Manage all divisional social media presence in conjunction with ad agency Report and track monthly sales, traffic, conversions, analytics and analyzes budget spends Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events What you bring Bachelor's degree, preferably in Marketing or related field, MBA a plus 8+ years of traditional and digital marketing experience including social media Home building required, experience with starting large master-planned communities is strongly preferred Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions Proven track record of deploying successful strategies yielding growth in traffic and sales Deep understanding of social media technologies and effective strategies Strong knowledge of social media dashboards and google analytics, backend content/keywords Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment Willing and able to travel to Port St. Lucie to visits sites/communities (approx. 20% of time) Ability to manage and hold accountable marketing team to meet deadlines and maintain standards. Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment Bonus points Bachelor's degree in Marketing or related field + Masters Degree is a plus Be yourself. We want it that way. At Mattamy Homes, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important aspects of the work we do to support our homebuyers, colleagues and communities. Our competitive compensation and full-time employee benefits package includes: 3 weeks of company paid vacation+ 1 week of company paid time off+ 1 week of sick time Health, Dental and Vision Insurance Life Insurance and Short/Long Term Disability Flex Spending, 401K with Company Matching and Tuition Reimbursement Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program Mattamy's mission To provide the best homeowner experience Mattamy's core values Teamwork Commitment Community Sustainability Recent recognition Best Places to Work in Charlotte for 2024, 2023, 2020, 2018 & 2017 Best Places to Work in Jacksonville for 2023, 2022, 2016 & 2015 Best Places to Work in Orlando for 2024, 2023, 2022, 2021, 2018, 2016 & 2013 Best Places to Work in Phoenix for 2024, 2023 & 2021 Best Places to Work in Raleigh for 2024, 2023, 2022 & 2021 Best Places to Work in Southeast, FL for 2024, 023, 2022 Best Places to Work in Tampa Bay for 2024, 2023, 2022, 2021, 2020 & 2019 A career with Mattamy Homes is a chance to join a team as solid as they come. We're an internationally recognized, privately owned homebuilder full of ambitious, talented and hardworking team members. Together we're making dreams come true with homes and communities designed for the way people live today, and that's a great feeling. Our future is secured through strategic investments in land and communities, in both current and new markets, which offers ongoing learning, growth and opportunity for all of us. Redefining how we build with smarter technology and a deep commitment to sustainability is exciting and rewarding. Here, you will gain valuable experience through challenging and interesting projects. Recognized as an employer of choice, Mattamy ensures you will enjoy great benefits and an award-winning culture, because we take care of our own. On our team, we all have a role to play in building for the future. Mattamy Homes is an equal employment opportunity employer and does not discriminate on the basis of age, race, color, citizenship, religion, sex, national origin, disability or with respect to any other status protected under federal, state, and local laws or ordinances. Equal access to programs, services, and employment is available to all persons. Qualified applicants will be contacted directly by the Talent Acquisition team.

Posted 30+ days ago

Salesforce Marketing Cloud-Senior Associate-logo
Salesforce Marketing Cloud-Senior Associate
PwCSan Francisco, CA
Industry/Sector Not Applicable Specialism Salesforce Management Level Senior Associate Job Description & Summary At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. In Salesforce marketing and sales at PwC, you will specialise in providing consulting services for Salesforce applications related to marketing and sales. You will analyse client requirements, implement software solutions, and provide training and support for seamless integration and utilisation of Salesforce marketing and sales applications. Working in this area, you will enable clients to optimise their marketing and sales processes, enhance customer engagement, and achieve their strategic objectives. Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn't clear, you ask questions, and you use these moments as opportunities to grow. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Respond effectively to the diverse perspectives, needs, and feelings of others. Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems. Use critical thinking to break down complex concepts. Understand the broader objectives of your project or role and how your work fits into the overall strategy. Develop a deeper understanding of the business context and how it is changing. Use reflection to develop self awareness, enhance strengths and address development areas. Interpret data to inform insights and recommendations. Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. Minimum Degree Required Bachelor's Degree Minimum Year(s) of Experience 5 year(s) Preferred Fields of Study Computer and Information Science,Management Information Systems,Marketing,Business Administration/Management Certification(s) Preferred One or more of the following Salesforce certifications or accreditations: Certified Salesforce Administrator, Marketing Cloud Engagement/Exact Target, Marketing Cloud Account Engagement/Pardot, Data Cloud, Personalization/Einstein Personalization, and Marketing Cloud Intelligence/Datorama Preferred Knowledge/Skills Demonstrates thorough abilities and/or a proven record of success in working with business stakeholders in understanding their business needs, conduct product demos and incorporate business feedback to meet customer's service business objectives including: Demonstrating thorough and hands on experience working with salesforce platform on configuration, customization (Lightning Components, Apex, Visualforce, SOQL, etc), integration, security, administration and other core features; Defining and delivering scalable technical solution architecture and integrated solution involving different Salesforce Marketing Cloud; Demonstrating proven ability to work with the Business Architect and/or Business Analyst to translate the customer requirements into a working solution; Presenting high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities; Demonstrating an understanding of integrations with third party systems through a variety integration patterns and Salesforce capabilities (Soap, Rest, Platform Events, Streaming APIs, etc); Managing and communicating with the development team to design and implement solutions with a focus on adhering to industry leading practices and code quality techniques; Producing deliverables within a diverse, fast paced environment, collaborate effectively across teams and juggle multiple projects and initiatives simultaneously; and, Demonstrating a broad understanding of enterprise applications to which Salesforce.com is commonly integrated to enable end-to-end ecosystem for enterprise customers (e.g., SAP, Oracle, Marketo and related cloud and/or on premise ERP business applications). Travel Requirements Up to 80% Job Posting End Date Learn more about how we work: https://pwc.to/how-we-work PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy . As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines The salary range for this position is: $84,000 - $202,000, plus individuals may be eligible for an annual discretionary bonus. For roles that are based in Maryland, this is the listed salary range for this position. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

Posted 1 week ago

Senior Manager, Revenue Marketing-logo
Senior Manager, Revenue Marketing
Merge DevNew York City, NY
Merge enables B2B companies to add hundreds of integrations to their products, making it easy to access and sync their customers' data. We offer Unified APIs that provide normalized data across key software categories, including accounting, HRIS, ATS, CRM, file storage, and ticketing. Thousands of companies trust Merge to power their integrations, enabling them to unblock sales, reduce customer churn, accelerate time to market for new products, and save engineering costs and resources. As a core component for the future of modern B2B AI infrastructure, Merge is building the data integration layer that powers the next generation of AI products and companies. By solving the complex challenges of data access and normalization, Merge accelerates the development and deployment of AI solutions while ensuring the highest standards of security and performance. Who are we looking for: Merge is looking for a Senior Manager, Revenue Marketing to drive enterprise pipeline generation through sophisticated ABM and integrated campaigns. This is a ground-floor opportunity to own and scale this critical function, with the potential to build and lead a high-performing team as we scale the company. What you will do: Build our account-based marketing foundation: Support our sales motion to target accounts with campaigns that capture the interest of our buyers from target accounts Be an audience expert: Build a strong intuition of our audience of developers and product leaders in B2B SaaS companies responsible for building product integrations. Create integrated campaigns: You'll ideate and create new campaigns in collaboration with Product Marketing, Ops, and Design team members. Execute those campaigns: Manage and continuously optimize campaigns to target our ICP and target accounts Live and breathe pipeline generation: Scale our marketing efforts to generate predictable Enterprise sales opportunities and pipeline The ideal candidate will have: 6+ years demand generation experience, preferably for B2B SaaS companies Experience owning the full demand generation or revenue marketing function of your organization, with managing a team of reports being a plus. Ability to thrive in a fast-paced environment: You're hungry for rapid growth and pioneering a new market in opposition to existing competition. Analytical and experimental background: Capable of using analytical insights to continuously test campaigns, subject lines, and calls to action. You'll ensure maximum value is created from our investments. Clear communication skills: You're an excellent listener, presenter, and problem solver with a hands-on approach to writing emails and writing landing page copy. Knows marketing tools: You're comfortable with the full marketing stack to collect, enrich and report on our funnel. You're excited to put Salesforce, Hubspot, Google Analytics, and more to use! Intuition for channels: Extensive experience with segmenting audiences and developing integrated lifecycle campaigns, including account based marketing. Ability to drive our partners and vendors to deploy best practices and achieve results. Compensation The cash compensation range for this role is $175,000-194,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, and certifications. In addition to cash compensation, all full time employees receive an equity compensation package. Benefits Unlimited PTO + 10 company holidays Pre-Tax commuter benefits 100% covered health, vision, and dental insurance 401K Plan $200 one-time home office stipend In office snacks and free dinner when working past 7pm Merge is an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.

Posted 2 weeks ago

Data Scientist - Growth Marketing-logo
Data Scientist - Growth Marketing
Perplexity AISan Francisco, CA
Perplexity is an AI-powered answer engine founded in December 2022 and growing rapidly as one of the world's leading AI platforms. Perplexity has raised over $1B in venture investment from some of the world's most visionary and successful leaders, including Elad Gill, Daniel Gross, Jeff Bezos, Accel, IVP, NEA, Nvidia, Samsung, and many more. Our objective is to build accurate, trustworthy AI that powers decision-making for people and assistive AI wherever decisions are being made. Throughout human history, change and innovation have always been driven by curious people. Today, curious people use Perplexity to answer more than 780 million queries every month-a number that's growing rapidly for one simple reason: everyone can be curious. We are hiring for an experienced Data Scientist to accelerate our growth marketing efforts and help Perplexity expend its reach globally. You'll work closely with our Growth, Marketing, Product, Enterprise and Partnership functions, using data-driven insights to optimize marketing strategies across paid acquisition, social media, brand initiatives, promotional campaigns, and consumer partnerships. This role offers the chance to significantly influence how our marketing strategies evolve and scale in a dynamic startup environment. Responsibilities Collaborate closely with Growth, Marketing, Product Marketing, and Enterprise Growth teams to provide data-driven insights and recommendations Analyze paid acquisition channels and campaigns performance, identifying opportunities for optimization and growth Conduct analysis on social media performance and marketing spend to maximize reach, engagement and effectiveness Lead lightweight user research and apply insights to refine market targeting and user segmentation strategies Design, implement, and interpret A/B tests to continuously enhance marketing performance and effectiveness Define, implement, and visualize key marketing metrics, creating dashboards to track and communicate marketing effectiveness and ROI Develop data models and pipelines to improve analytics efficiency and data accessibility Qualifications Have 4+ years of experience working as a data scientist or related role Have experience with the following areas: product marketing, paid acquisition, SEO, social and/or lifecycle marketing Are proficient in SQL and experienced with BI and visualization tools (e.g., Omni, Mode, Hex, Looker) Have experience designing, implementing, and analyzing A/B tests Take ownership and are a self-started who thrives with open-ended problems Have experience with data modeling (e.g., dbt, Airflow) Preferred Qualifications Previous experience at a high-growth startup or early-stage growth/marketing data science role Hands on-experience with dbt and data engineering/analytics engineering Experience with Snowflake Comfortable with Python for data analysis Machine learning experience The cash compensation range for this role is $200,000 - $270,000 Final offer amounts are determined by multiple factors, including, experience and expertise, and may vary from the amounts listed above. Equity: In addition to the base salary, equity may be part of the total compensation package. Benefits: Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.

Posted 1 day ago

Chief Marketing Officer-logo
Chief Marketing Officer
EarninMountain View, CA
About EarnIn As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. We're fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We're growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey. Position Summary EarnIn is seeking an innovative, customer-focused, and results-driven Chief Marketing Officer (CMO) to join our Executive Leadership Team (ELT). As CMO, you will play a pivotal role in shaping EarnIn's marketing vision, leading transformative growth initiatives, and scaling customer acquisition efforts in a dynamic, fast-paced, and consumer-centric environment. This high-impact role is ideal for a proven marketing leader with a track record of crafting unique product positioning, driving successful product launches, optimizing marketing channels, and fostering organic engagement. You'll be instrumental in ensuring the brand's tone and voice resonate deeply with our customers, creating a beloved and cohesive identity. Beyond execution, this position requires a strategic thinker who contributes to high-level decision-making and drives collaboration across the organization. As a key member of the ELT, you will report directly to the CEO, leading and empowering the marketing organization to deliver on EarnIn's vision and ambitious growth objectives. This role offers a unique opportunity to shape the future of our brand and customer relationships. The US base salary range for this full-time position is $375,000 - $475,000 + equity + benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position requiring a minimum of two days per week in our Mountain View, California office. If you are excited about making a meaningful impact and driving growth at scale, we'd love to hear from you! What You'll Do Key Responsibilities: World Class Product Positioning: Strengthen EarnIn's market position by overseeing a cohesive positioning and messaging strategy that differentiates and celebrates the company's innovative products. Ensure consistent messaging across products and channels to enhance brand awareness and drive growth. High Growth Strategy Development: Lead a comprehensive marketing roadmap that aligns with EarnIn's growth strategy and customer acquisition, engagement, and revenue growth goals. Identify, build, and scale paid and organic marketing channels to drive revenue growth. Product Launch and GTM Leadership: Lead product launch initiatives to drive adoption and retention. Develop and manage demand generation campaigns, optimizing customer acquisition, and nurturing customer relationships to fuel sustainable growth. Lead Grassroots Growth: Develop and implement grassroots marketing efforts, leveraging community engagement and local partnerships to drive brand awareness and customer acquisition. Customer-Centric Marketing: Build upon a deep understanding of our customer and analytics to create personalized, targeted campaigns aimed at enhancing customer engagement, increasing lifetime value (LTV), and improving return on ad spend (ROAS). Cross Functional Collaboration and Team Leadership: Build and mentor a high-performing marketing team, ensuring strong alignment between marketing and product teams. Partnership with Executive Team: Collaborate with Executive Leadership to ensure marketing strategies are aligned with EarnIn's overall business objectives and growth targets. What We're Looking For: Marketing Leadership: 10+ years of progressive marketing leadership experience, preferably in B2C environments, with a proven ability to scale and drive impactful strategies. Product Positioning & Launch Expertise: Demonstrated success in crafting unique product positioning and executing impactful product launches that drive user acquisition, engagement, and retention. Channel Growth & Optimization: Proven experience in scaling and optimizing paid, organic, and grassroots marketing channels to achieve measurable growth. Process & Framework Development: Expertise in designing and implementing scalable product marketing processes and frameworks that drive efficiency and results. Data-Driven Decision-Making: Strong analytical skills with a deep understanding of data analytics, customer segmentation, and performance metrics to inform and optimize marketing strategies. Product and Market Innovation: Demonstrated ability to collaborate with product teams to develop and implement marketing strategies that effectively promote innovative products, ensuring alignment with market trends and customer needs. Team Leadership: A hands-on leader with the ability to build, inspire, and mentor high-performing teams. Skilled in aligning teams around shared goals and fostering a culture of development and collaboration. Executive Influence: Exceptional communication and presentation skills, with experience engaging and influencing C-suite executives and board members. Customer-Centric & Mission-Driven: Strong customer empathy and a commitment to aligning marketing strategies with the company's mission and values. #LI-hybrid At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

Posted 30+ days ago

Marketing Coordinator-logo
Marketing Coordinator
Pulte Group, Inc.Riverview, FL
JOB SUMMARY The Marketing Coordinator is responsible for providing support to the Manager Marketing Communications in executing the Division's marketing communications plan and fulfilling local community marketing needs. PRIMARY RESPONSIBILITIES Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings). Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives. Create and distribute email marketing strategy per community and division including Realtor communication. Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's) Create and order community brochures and collateral. Provide community-level marketing point-of-sale materials such as displays, flyers and inserts. Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc. Track and process invoices relating to marketing plan execution. Coordinate, execute and assist with special community events and neighborhood openings. Maintaining relationships with 3rd party vendors for various marketing needs. Update and monitor MLS listings in conjunction with local broker solution (if applicable). Participation in monthly field calls and annual marketing summit. SCOPE Decision Impact: Division Department Responsibility: Single Budgetar y Responsibility: No Direct Reports: No Indirect Reports: No REQUIRED EDUCATION (degrees, licenses, certifications, etc.) Minimum Bachelor's Degree in Marketing or Communications or equivalent REQUIRED EXPERIENCE (work related, tools/equipment, software, etc.): Minimum 1-year prior experience in a Marketing support role Working understanding of Adobe Creative Suite preferred but not required Good written and verbal communication skills Ability to effectively prioritize, work well in high stress situations and under tight deadlines Ability to work in a team or independently when required PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, "Recruiters") in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job. This Organization Participates in e-Verify Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer. California Privacy Policy

Posted 30+ days ago

Senior Product Marketing Manager-logo
Senior Product Marketing Manager
Power Integrations, Inc.San Jose, CA
Power Integrations, Inc. is a Silicon Valley-based supplier of high-performance electronic components used in high-voltage power-conversion systems. Our integrated circuits and diodes enable compact, energy-efficient AC-DC power supplies for a vast range of electronic products including mobile devices, TVs, PCs, appliances, smart utility meters and LED lights. Our SCALE IGBT drivers enhance the efficiency, reliability and cost of high-power applications such as industrial motor drives, solar and wind energy systems, electric vehicles and high-voltage DC transmission. Since its introduction in 1998, Power Integrations' EcoSmart energy-efficiency technology has prevented billions of dollars' worth of energy waste and millions of tons of carbon emissions. Reflecting the environmental benefits of our products, Power Integrations' stock is a member of clean-technology stock indices sponsored by Cleantech Group LLC and Clean Edge. Visit our Green Room for a comprehensive guide to energy-efficiency standards around the world. Responsibilities Define strategic direction of BLDC Motor Drive ICs Build and maintain relationships with ecosystem MCU partners Drive product introduction at lead customers, build relationships and define strategy to grow accounts Work closely with applications & sales to define needed collateral that allows the field and customer base to easily understand our portfolio and associated features and benefits Maintain product portfolio (product lifecycle management) including special emphasis on value pricing and gross margin management Manage large scale customers on key projects Visit customers to collect market and competitive information Responsible for the analysis of market development, technical trends and competitive environment Manage information flow with regard to technical and commercial questions between R&D and Marketing Create and maintain presentation materials for the entire scope of the products Manage forecast planning and reporting Competencies Strong market knowledge of the motor drive ICs Knowledge of BLDC topology, SW algorithms and HW (IPM and HB topology) is essential Ability to evangelize both internally and externally with an entrepreneurial "can-do" mindset Frequent travels to International and domestic customers/ trade-shows Ability to reason through complex scenarios and translate it into business-oriented value propositions Power Integrations is committed to building teams that drive innovation and therefore review a range of factors when determining compensation. The annual base pay range for this position is $183,365 to $210,000. Our salary ranges are determined by role, level, qualifications and work location. The range displayed on the job posting reflects the minimum and maximum target for new hire salaries for this position in California. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Power Integrations also offers to our eligible employees a comprehensive total rewards package that includes equity, medical benefits, ESPP, 401K, tuition reimbursement and time off programs. For additional benefits, please visit https://www.power.com/company/our-sustainability-priorities/people-our-engine-innovation .

Posted 2 weeks ago

Senior Director, Experiential Marketing-logo
Senior Director, Experiential Marketing
US BankAtlanta, GA
At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often-that's what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at-all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals-no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we're building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. Job Description The Senior Director, Experiential Marketing plays a critical role within the Merchant Payment Services Corporate Marketing & Events team. Bridging the MarCom, Brand & Event functions of the CM&E team, this role will be tasked with leveraging traditional Marketing experience with knowledge of current event/experiential trends, as well as close collaboration with the MPS Brand Lead, to expand and elevate the efficiency, impact and strategy that goes into our owned and third-party event programs. Through evolution of our in-person activations, messaging and implementation of documented processes/templates, the Senior Director, Experiential Marketing will champion overall consistency, innovation, cost efficiencies and continued executional excellence across our robust event portfolios. This role will also be tasked with collaborating closely with our Public Affairs & Communication teams, and Product & Channel Marketing to identify, pursue and expand our thought leadership and content initiatives throughout our event programs, and to support the development of an annual event plan for our CBB Merchant business, in close collaboration with Business Development leads and other Marketing Leaders, to drive SMB merchant growth. This role is critical to elevating our overall experiential program impact and to establishing consistent tracking and reporting of key event/brand metrics. The successful candidate will be forward-thinking and extremely collaborative, fostering relationships across MPS, the broader bank and event/marketing functions in other lines of business. Key Responsibilities: Partner with Marketing & Event leads to champion best-in-class, business-driving experiential opportunities, ideas, and activations Serve as the resident expert on the latest developments in the Experiential Marketing space by identifying and supporting the implementation of new vendors, tools and/or technologies covering content development, event execution and measurement/reporting. Develop and advise business development on an annual growth-focused events plan for the CBB Merchant business. Drive cross-functional collaboration by developing relationships with event leaders from across the organization to share best practices and leverage assets and vendors for mutual success and collaborative activations. Through sharing of best practices, processes and tools, support the Events team in delivering event concepts, content and creative that raise the bar, deepen client relationships, and drive growth. Recommend new approaches to event marketing that blend digital, experiential, and in-person engagement with overall alignment to the evolving MPS brand. Implement robust analytics frameworks to measure program effectiveness and ROI. Translate performance metrics into strategic recommendations for future investments. Basic Qualifications Bachelor's degree, or equivalent work experience Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results Preferred Skills/Experience Excellent communication, leadership, and project management skills, demonstrating tactful influence and negotiation with stakeholders. Proven experience managing both hero campaigns/activations and smaller, multi-channel initiatives. Experience managing external vendors, agencies, and cross-functional teams. Ability to think strategically while executing tactically in a fast-paced environment. Experience with data-driven marketing and performance analysis. Strategic thinker and creative problem-solver, able to develop a vision and bring it to life with actionable plans. Experience that demonstrates ability to develop new, in-person, virtual and blended event programs. Extensive knowledge of event-related technology tools, including expertise in virtual event platforms. Proven ability to lead through influence at all levels of an organization, to achieve timely, data-driven, thoughtful decisions. Must thrive in an environment of fast-pace, rapid change, and competing and changing tasks. Proficient in Microsoft Office suite, including Teams. Experience with B2B Marketing (Payments industry experience a plus) Location The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days. If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits: Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours): Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00 - $144,430.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants.

Posted 1 week ago

Leasing & Marketing Assistant-logo
Leasing & Marketing Assistant
Cardinal Group CompaniesTempe, AZ
Ready to launch your career in marketing and sales? Want to gain hands-on career experience while putting your people skills and creativity to work? Rambler Tempe, a student apartment community near Arizona State University, is looking for a Leasing & Marketing Assistant(LMA) to join the team! If you love meeting new people, thrive in a fast-paced environment, and have a passion for working with people, sales and social media, this is the perfect opportunity to gain hands-on experience and grow your skills. As an LMA, you'll play a key role in creating an unforgettable resident experience-from executing leasing strategies to organizing community events and supporting marketing initiatives. Be part of a dynamic team, develop valuable skills, and make a real impact on our leasing success. The ideal candidate will be: A natural connector who enjoys engaging with people and making them feel welcome. Involved on campus and well-connected within student life, organizations, or social circles-someone who knows how to influence groups and engage their peers. Organized and detail-oriented, able to manage multiple responsibilities efficiently. A strong communicator with a positive, customer-focused approach. Energetic and adaptable, thriving in a fast-paced environment. Passionate about marketing, sales, and creating a vibrant community. A team player who takes initiative and is eager to learn. Still interested? Read more about specific job responsibilities below. What You'll Do Leasing & Resident Experience Be a brand ambassador-greet prospective residents with energy and enthusiasm, providing tours that showcase everything Rambler Tempe has to offer. Assist with lease applications and ensure a seamless, efficient process for future residents. Utilize CRM to track leads, manage prospect interactions, and ensure a seamless leasing experience from initial inquiry to signed lease Deliver exceptional customer service to both current and prospective residents-be the go-to person for their needs. Assist with front desk operations, handling inquiries, answering calls, and responding to emails professionally and promptly. Marketing & Events Plan and execute engaging resident events that align with the Rambler brand. Collaborate with the Social Media Intern to align marketing content with leasing and community engagement efforts. Ensure the tour path is always on point, creating a standout first impression-if you've got an eye for interior design or love a well-curated space, this one's for you! Stay ahead of the competition-shop other properties, track trends, and contribute fresh marketing ideas to keep Rambler Tempe top of mind. Collaboration & Communication Work closely with leadership to strategize and overcome roadblocks, ensuring leasing success. Participate in LV Collective's training programs to sharpen your leasing, marketing, and customer service skills. Support the Leasing Manager in coaching and mentoring new team members on sales and leasing techniques. Assist with special projects, outreach efforts, and creative marketing campaigns to drive leasing momentum. Other Responsibilities Assist with other duties and special projects as assigned. Availability to work evenings and weekends as needed. What You Bring to the Table Skills & Attributes Strong communication and interpersonal skills. Organized, detail-oriented, and able to juggle multiple tasks. Positive attitude and a proactive approach to problem-solving. Passion for customer service, leasing, and marketing. Bonus Points if You… Have experience in sales, leasing, hospitality, or customer service. Have worked as a Brand Ambassador, Leasing Consultant, or Administrative Assistant. Enjoy social media, marketing and event planning. If you're passionate about sales, marketing, and creating an incredible resident experience, we want to meet you! Apply today. WORK ENVIRONMENT The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work both inside and outside of apartment buildings and in all areas of the property including amenities and have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the Team Member is regularly required to use hands to finger, type, handle, or feel and talk or hear. The Team Member regularly required to stand; walk; reach with hands and arms, and climb, stoop, or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions including, but not limited to rain, snow, heat, hail, wind and sleet. The Team Member must be able to push, pull, lift, carry, or maneuver weights of up to forty (40) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Rare local travel may be required to assist properties as needed, attend training classes or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their Team Leader. #LI-DNI

Posted 1 week ago

Growth Marketing Analyst-logo
Growth Marketing Analyst
Sony Playstation NetworkSan Mateo, CA
Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Growth Marketing Analyst San Mateo, CA (Collab)/ Remote We are seeking a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our innovative growth marketing initiatives. A successful candidate will have years of analytical background and a demonstrated ability to use data effectively to measure marketing forecasts and performance across owned and paid channels, be proficient in leveraging audience data across a variety of testing methods, and is familiar with marketing platforms in the CRM and paid media space that empower customer journeys. They will apply these skills in partnership with a diverse range of teams across different subject areas to provide technical solutions and analytical support to critical business objectives. Responsibilities: Omnichannel Measurement and Reporting: Implement testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across owned and paid marketing channels. Incrementality Testing: Apply incrementality testing methods appropriate to the objective to measure the true impact of marketing campaigns on business/brand outcomes at scale that enables effective optimizations. Customer and Campaign Analysis: Conduct behavioral analyses to uncover trends, patterns, and insights about customer performance based on critical metrics. CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness. Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns. Optimization: Find opportunities for campaign optimization and provide recommendations to enhance marketing effectiveness. Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities. Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that inform program decisions. Data Integration: Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting. Cross Functional Collaboration: Partner with key business, analytics, and technical teams to build on their foundational expertise to fit the needs of growth marketing programs. Partner Communication: Present findings and recommendations to business partners in a clear and concise manner. Qualifications: Bachelor's degree in Marketing, Business Analytics, or a related field. 5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics 3+ years of advanced SQL required (Python and/or R a plus) Ability to collaborate and communicate effectively with various groups of established partners including marketing, technical teams, and agencies across different regions and cultures Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights Established knowledge of media metrics and media calculations Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe) Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc) Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc) Familiarity with generative AI and prompt engineering Clear communication and presentation skills, with the ability to translate complex data into strategic insights. Track record of data project management, thought leadership, and self-direction Ability to work independently and in a team environment, managing multiple priorities. Passionate about gaming and video game culture #LI-BR1 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below. $132,300-$198,500 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Posted 30+ days ago

Director Of Ameriprise Financial Institutions Group Marketing Programs-logo
Director Of Ameriprise Financial Institutions Group Marketing Programs
Ameriprise FinancialMinneapolis, MN
Ameriprise Financial is looking to add a Director of Marketing Programs to the team! This role leads a team within Marketing focused on creating the marketing strategy, programs, messaging and materials for Ameriprise Financial Institutions Group (AFIG). Primary objectives include onboarding financial institutions and advisors, developing and executing program marketing, identifying and implementing process and infrastructure to drive business results. Key Responsibilities Provide strategic oversight of financial institution and advisor marketing onboarding and program marketing for scalability and organic growth. Oversee process and infrastructure for program effectiveness and efficiencies. Develop, write and execute marketing communications to support programs/initiatives. Work with internal and external partners to ensure execution of projects, on-time and within budget. Present program marketing value proposition at financial institution pitches. Lead cross-functional teams, as needed. Build and maintain relationships across the organization to ensure alignment and integration. Build and maintain relationships with financial institution leaders and marketers. Establish metrics, measure results and use the results to make recommendations to enhance specific marketing initiatives/programs and drive usage. Present program updates and results to senior sales and marketing leaders. Required Qualifications Bachelor's degree; MBA, preferred Marketing professional with excellent marketing strategy, program development and execution skills with 7-10 years relevant experience. Demonstrated ability to implement successful omni-channel marketing programs; excellent written and verbal communication skills. Highly skilled at thinking strategically, coaching and influencing people at all levels of the organization. Proficient at managing multiple projects simultaneously & independently, working in a fast-paced environment and reacting quickly to change. Proven ability to lead and contribute within direct and cross-functional teams through strong leadership, project management and process skills. Ability to analyze and communicate strategic ideas, gain buy-in and effectively implement them. Strong leadership skills. Preferred Qualifications Working knowledge of Marketing Cloud and marketing enablement software Strong at presenting using Microsoft PowerPoint; experience using Excel Financial services experience a plus About Our Company We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world. Base Pay Salary The estimated base salary for this role is $120,000-$162,000/year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances. Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law. Full-Time/Part-Time Full time Exempt/Non-Exempt Exempt Job Family Group Marketing/Product Management Line of Business MARKT Marketing

Posted 1 week ago

Vice President, Product Marketing Manager-logo
Vice President, Product Marketing Manager
EquilendNew York, NY
Company Overview We are a global fintech leader in securities finance, driving industry transformation through innovative, market-leading technology. Our SaaS solutions and tailored services support financial institutions across every stage of the securities finance lifecycle from trading and post-trade processing to data, analytics, regulatory compliance, and end-to-end securities finance platform delivery. Trusted by over 190 institutions in more than 30 markets worldwide, we help clients streamline operations, meet regulatory requirements, and unlock valuable market insights. Team Overview We are looking for a Vice President, Product Marketing Manager to play a central role in aligning our product vision with market needs, client engagement, and revenue generation. As a Vice President, Product Marketing Manager based in New York, you will lead the development and execution of go-to-market strategies, define compelling value propositions across our product suite, and serve as the bridge between Product, Sales, Client Relationship, and Marketing teams. This is a high-impact role where you will shape how our platform is positioned in the market and ensure that our offerings are effectively communicated and adopted by the global financial services community. Role Responsibilities Develop and maintain a deep understanding of the entire EquiLend product suite and overall product strategy. Collaborate with Product Managers to synthesize complex product roadmaps into clear, market-ready positioning frameworks. Translate product capabilities into customer-facing value that drives differentiation and commercial success. Partner with the Client Relationship team to ensure product messaging aligns with client engagement strategies and market needs. Collaborate closely with the central Marketing team to create campaigns, launch materials, and messaging that reflect product priorities. Act as a strategic interface between Product, Sales, and Marketing to ensure cohesive, consistent positioning and seamless go-to-market execution. Lead the creation of sales enablement tools, including pitch decks, one-pagers, playbooks, and case studies. Plan and execute product launches, ensuring messaging, market readiness, and internal alignment across all functions. Track competitive activity and market dynamics to inform positioning and marketing strategy. Use data to assess product marketing effectiveness, refine positioning, and optimize campaign impact. Drive tooling and reporting improvements to increase marketing visibility and support commercial goals. Required Skills 8+ years of experience in product marketing within financial services, fintech, or B2B technology with strong leadership and stakeholder management skills. Demonstrates strong cross-functional collaboration skills and the ability to serve as a trusted interface between Product, Client, Sales, and Marketing teams. Shows excellent knowledge of go-to-market strategy development, product positioning, and client engagement approaches. Ability to simplify complex product strategies into impactful messaging tailored to various buyer personas and market segments. Experience creating sales enablement materials and campaign assets with measurable impact on revenue and adoption. Strong communication and presentation skills, with a confident ability to influence senior stakeholders. Analytical mindset with familiarity using tools to evaluate campaign success, market impact, and client engagement trends. Demonstrates a client-centric mindset with a focus on supporting long-term product adoption and commercial success. Ability to navigate a fast-paced, evolving environment with proactive problem-solving and attention to execution. Role Location and Benefits Hybrid Working: Enjoy the flexibility of working remotely for up to 100 days each year. Generous Vacation Days: Vacation days increase as you progress in your career with EquiLend. Discretionary Annual Cash Bonus: A discretionary annual cash bonus to reward your performance and contributions to the company's success. Health and Dental Insurance: Comprehensive health and dental insurance coverage is available from your first day. 401(k) Employer Matching Contribution Plan: Our 401(k) plan includes employer matching contribution available from day one. Compensation: The annual base salary range for this role is $130,000 - $145,000, plus a performance-based annual bonus. This range is a general guideline; final offers consider factors such as role scope, candidate experience, internal equity, and market factors. Diversity & Inclusion At EquiLend, we are committed to fostering an inclusive and diverse workplace where everyone is respected and valued. We believe that a variety of perspectives drives innovation and strengthens our success. If you require any reasonable accommodations during the interview process, please let us know - we're here to support you. #LI-Hybrid

Posted 1 week ago

Sr. Integrated Marketing Manager, Brand Partnerships-logo
Sr. Integrated Marketing Manager, Brand Partnerships
UnitedmastersBrooklyn, NY
UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform. The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency). We are looking for a Senior Integrated Marketing Manager to join UnitedMasters! Please note that this role is a Hybrid role: three days in office and two days remote. What You'll Do The Senior Integrated Marketing Manager will serve as a core contributor to the Brand Partnerships department with heavy focus on dynamically weaving brands into the UntiedMasters Platform, our artist's initiatives, and their music. You'll operate within the department to maintain our go-to-market offerings, develop strategic responses to brand opportunities, and create campaign comms plans. This role reports into the Head of Growth, Brand Partnerships. You will: Create a consistent, comprehensive and proactive go-to-market positioning and set of sales materials/templates for use across the organization to facilitate Brand Partnerships and revenue growth. Collaborate in lock step with Brand Marketing, Events, Artist Relations and Tech Product teams to ensure all opportunities on our respective roadmaps are able to be capitalized. Coordinate new and existing growth opportunities with Business Development to ensure proper resourcing, briefing and timeline management while continually optimizing the department processes for effectiveness and efficiency. Put pen to paper on narrative, yet clear strategic responses to opportunities to both kick off creative ideation, but also come to life in client-facing deck form. Collaborate closely with Creative leads to ensure a cohesive response to opportunities. Lead on campaign communication strategy for proposed and sold programs to ensure effective rollouts achieve overarching brand KPIs within the UnitedMasters ecosystem & beyond. Develop and uphold a consistent standard within our case study library to drive new business opportunities and develop a narrative around our offerings superpowers. Uphold the highest standards of narrative and visual quality Knowledge, Skills and Abilities Comprehensive knowledge of advertising within culture, passionate about music & developing artists, and clearly see the avenues of collaboration between these two worlds. Understanding of how brands integrate into culture through platforms, live events, digital ecosystems and social channels. Extremely strong storytelling and narrative skills particularly in creative platform development Excellent written and verbal communication skills, able to present thoughts clearly and succinctly You have an entrepreneurial disposition and understand how to operate with limited resources within a growth-stage organization. When there's no one to hand something off you, you do it. Formidable at feedback delivery and team motivation to achieve best-in-class results. Comfortable presenting to clients and understanding/incorporating feedback while staying true to the brand Proven ability to work under tight deadlines without sacrificing the quality of the work Experience working in highly matrixed organizations with a wide range of internal and external stakeholders Minimum Qualifications 7 years minimum experience in integrated marketing, brand and / or creative strategy Proficient in google suite (slides, sheets, docs) Preferred Qualifications Creative, media, or production agency experience, entertainment or music industry experience Experience at a founder-led company About UnitedMasters, Inc. UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward. Salary Hiring Range: $135,000 - $155,000 Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.) Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location. #LI-HYBRID

Posted 30+ days ago

Summer 2025 Marketing And Publicity Intern, Union Square & Co.-logo
Summer 2025 Marketing And Publicity Intern, Union Square & Co.
Hachette Book Group USANew York, NY
Hachette Book Group's summer internship program offers individuals an opportunity to learn about the publishing industry and explore an area of interest. To learn more about the company, visit our career site: https://www.hachettebookgroup.com/about/careers/ Program dates: July 7th, 2025 - End date: August 29th, 2025 Location: Hybrid from our NYC Office: three days per week on-site in our midtown NYC office. Company laptop will be provided for the duration of the program. Weekly schedule: 28 hours per week (M-Th), 9:00am-5:00pm, with a one-hour lunch break. Pay rate: $16.50/hour As an HBG Publicity & Marketing Intern at Union Square & Co., you will have the opportunity to work closely with highly creative, friendly and teamwork-oriented professionals and gain hands-on professional experience as you own day-to-day tasks, help with special projects, and attend departmental meetings. To enhance your work experience, we offer educational sessions featuring speakers from all departments of the company as well as networking and career development opportunities. WHAT YOU WILL LEARN Assist with galley and review copy mailings Assist with internal communications (review emails, media roundups) Attend internal meetings with colleagues across editorial, marketing, publicity, and sales Attend external meetings with authors, agents, and agencies Assist in trade submission process Assist with creation of digital and print marketing materials Gather assets for media Write early drafts of press releases and pitch emails for upcoming titles. Research media and marketing contacts, including social media influencers Collaborate on content for imprint social media accounts, including, but not limited to, Instagram, Facebook, LinkedIn and X (Twitter) for @unionsqandco. General administrative duties KNOWLEDGE, SKILLS & ABILITIES REQUIRED Creative, curious, and unafraid to ask questions Self-starter with strong interpersonal, verbal, and written communication skills Enthusiastic and excited about discussing recent books you've read Possess a great attitude and a desire to learn as well as excellent organizational skills Ability to work collaboratively with a team and contribute insights Resourceful with the ability to balance multiple responsibilities and work independently Interest in or eagerness to learn about the current media landscape, book publicity, and other related activities Facility with major social platforms, including Instagram, Facebook and X (Twitter) Proficient in MS Word, Excel, PowerPoint

Posted 1 week ago

Product Marketing Manager, Video Surveillance-logo
Product Marketing Manager, Video Surveillance
TP-Link Systems Inc.Irvine, CA
Overview: We are seeking a dynamic and results-oriented product marketing manager, video surveillance to lead go-to-market strategies for our VIGI business surveillance solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning. Key Responsibilities: · conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences. · Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases. · Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration. · Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conferences, influencers collaboration. · Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes. · Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge. Requirements · BA/BS degree in marketing, engineering, or a related field required. · Strong technical understanding of the product and solutions, effectively translate technical features into partner and business benefits. · 5+ years of progressive experience in product marketing with a proven track record in the business video surveillance or related industry. · strong experience and understanding of business video surveillance industry, well understand the solution application and pain points. · Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview. · Ability to excel in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality. Benefits Salary range: $100,000 - $160,000 · Free snacks and drinks, and lunch on Fridays · Fully paid medical, dental, and vision insurance (partial coverage for dependents) · Contributions to 401k funds · Bi-annual reviews, and annual pay increases · Health and wellness benefits, including free gym membership · Quarterly team-building events Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

Posted 30+ days ago

Commercial Marketing Manager (Temporary Position)-logo
Commercial Marketing Manager (Temporary Position)
Mast-Jägermeister USWhite Plains, NY
As a Commercial Marketing Associate (Temp) at MJUS, you will support the execution of brand and channel marketing initiatives across both on- and off-premise channels. Working closely with the Commercial Marketing Manager, you will help bring programs to life through effective consumer offers, sales tools, educational materials, and clear consumer journeys. This role also involves assisting with creative development, program analysis, and cross-functional communication to ensure seamless execution. Strong organizational skills, attention to detail, and a proactive mindset are key to success in this fast-paced, collaborative environment. 6 month and project based Principal Duties and Responsibilities: Marketing Strategy & Execution: Assist Commercial Marketing Manager in the development of MJUS portfolio strategy inclusive of on and off premise channels. Support the execution of commercial programs, inclusive of: Set up and execution of consumer offers.  Development of educational materials, such as presentations, sell sheets, and other resources, to help communicate program details effectively. Crafting clear consumer journeys for each program to ensure a seamless and easy to communicate consumer experience. Field commercial team inquiries to ensure deep understanding of commercial programs. Creative/POS Support: Support creative briefings, reviews for MJUS portfolio on and off prermise channel key visuals (KVs) and individual POS materials for each program period working closely with commerical marketing manager and creative partner on all outputs. Program Analysis: Support assembling program recaps for each promotional period analyzing consumer offer results and highlighting results, successes, and areas for improvement. Requirements Bev/Alc marketing and/or commercial experience Historical agency experiences a plus Excellent PowerPoint, presentation, communication and project management skills Benefits $35-50 an Hour Paid PTO

Posted 1 week ago

Marketing and Communications Manager-logo
Marketing and Communications Manager
Fawkes IDMNew York, NY
Responsibilities: Implementation of content strategy for internal and external marketing communications, including materials promoting firm capabilities across practices, industries, and offices. Manages firm “editorial calendar,” encompassing activities fueled by marketing and business development, employee relations, DEI, recruiting and other firm business areas. Writes and edits copy for web, collateral, digital platforms, produces talking points on occasion for firm leadership and internal events, (and possibly media pitches), ensuring firm’s communications standards are applied to internal and external messaging and that marketing materials are consistent in tone, quality and content. Supervises and mentors 1-2 professional(s) s on the Marketing Communications team by contributing to our cohesive team dynamic, providing technical and professional guidance, and giving direct constructive feedback to develop team members. Guide them in juggling priorities and producing excellent work product. Maintains a strong knowledge of the legal market and the capabilities of the firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives. May work with the Public Relations team and CMO to identify and leverage media opportunities Manages the production of marketing collateral, brochures, practice profiles, placemats, announcements, invitations, etc. Delivers periodic training both individually and in group settings to attorneys on topics such as media relations, best practices for social media, etc. Requirements Bachelor’s degree required 5+ years of experience in a law firm in a marketing department

Posted 30+ days ago

Vice President / Senior Director, Marketing - Oncology-logo
Vice President / Senior Director, Marketing - Oncology
SAGA DiagnosticsMorrisville, NC
The Vice President / Senior Director of Marketing is a key member of the commercial leadership team that will be responsible for the commercialization and go-to-market strategy for the organization’s new product launches. This leader will also be accountable for implementing strategic growth initiatives in support of driving volume and revenue, while developing and executing thoughtful tactics in support of those initiatives. It is expected that this individual will set the product vision, lead core teams through execution, identify growth opportunities, collaborate with internal stakeholders/leaders, introduce voice of customer and lead market research activities, lead strategic and tactical planning, and will define and implement marketing plans and programs to meet or exceed short and long-term business objectives. Additionally, this role will also be part of building and developing a marketing team that will be responsible for defining product positioning, targeting, segmentation, messaging, and establishing a promotional mix to include personal and non-personal tactics.  Qualified candidates will have a deep experience in oncology diagnostics.   Key Responsibilities: Include, but are not limited to, the following: Strategic Marketing Leadership: Develop and execute innovative marketing strategies and initiatives that drive growth and enhance brand awareness within the oncology sector. Product Launch: Responsible for developing new product launch strategies and implementation of commercial programs and tactical plans. This includes product positioning, messaging, marketing mix, awareness and educational plans, and customer and digital growth initiatives Market Research and Analysis: Conduct thorough market and competitive analyses to identify opportunities and inform marketing strategies. Cross-Functional Collaboration: Build and maintain relationships with key stakeholders, working closely with R&D, clinical, regulatory, and commercial teams to ensure alignment of marketing strategies with product development and market entry plans. Budget Management: Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI. Team Leadership and Development: Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability. Performance Measurement: Establish KPIs to measure the effectiveness of marketing campaigns and initiatives, providing regular updates to the executive team. Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including healthcare professionals, patients, and advocacy groups, to understand their needs and integrate feedback into marketing strategies. Compliance Adherence: Ensure all marketing activities comply with industry regulations and corporate policies. Travel: Ability to travel to HQ and other conferences/meetings. 40% of working time away from work location, may include overnight/weekend travel. Product positioning and Branding: Developing and implementing promotional and medical education strategies across consumer & HCP audiences, with responsibility for media planning & buying, creative development, agency management, segmentation, product positioning and annual brand planning. Requirements Minimum Qualifications 10+ years of demonstrated success and diverse experience in marketing, sales and managed care, with positions of progressively greater scope and responsibility. 7+ years of experience leading and coaching people. 5+ years of experience working in molecular diagnostics. Deep understanding of the oncology space, specifically in the areas of breast and colon  Strong overall knowledge of oncology marketing, including a track record of how to best position current and products, building fact- and insight-based innovative, compelling marketing programs. Track record of building effective strategic and executing to success. Strong planning, problem-solving, organization, teamwork and project management skills. Demonstrated ability to perform the essential duties of the position with or without accommodation Education Bachelor’s Degree and/or Advanced degree is ideal in Life Sciences, Business Administration (MBA), or Marketing Benefits Company Benefits, Competitive salary, membership in SAGA’s equity scheme, flexible working arrangements, and a dynamic startup culture with regular team events. SAGA Diagnostics is an equal opportunity employer, fully committed to achieving a diverse and inclusive workplace that embraces and encourages applicants of every background.  The company’s policy regarding equal employment opportunity means that all decisions regarding recruitment, hiring, benefits, wage and salary administration, scheduling, disciplinary action and termination will be made without unlawful discrimination on the basis of sex, gender, race, color, age, national origin, religion, disability, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, citizenship status, pregnancy or maternity, veteran status, or any other status protected by applicable federal, state or local law. If you require reasonable accommodation in completing an application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to hr@sagadiagnostics.com. SAGA Diagnostics is a participant in the E-Verify program, learn more about the program and review our required disclosures  here  and  here . 

Posted 3 weeks ago

Influencer Marketing Sales Manager-logo
Influencer Marketing Sales Manager
RebellionTallahassee, FL
We want you to #JOINTHEREBELLION! For 30 years we’ve been independently developing and publishing incredible video games at our multiple studios founded by Jason & Chris Kingsley, but Rebellion is more than just games. We have our own film and mo-cap studio, we create board games, publish books, and through 2000AD, publish comics and graphic novels such as the amazing Judge Dredd. Our recent acquisition of Blackshore, a leading global network, talent management and marketing agency, opens exciting opportunities for both businesses by bringing together two industry leaders who share a common vision to entertain. Blackshore INC. is currently seeking to contract an Influencer Marketing Sales Manager to play a pivotal role in propelling sales and revenue growth within our Influencer Marketing and Talent Management verticals.   In this position you will partner with the Influencer Marketing and Talent Management teams to build exciting new relationships with brands, securing influencer marketing contracts for captivating campaigns that generate millions of sponsored impressions. You will take charge of generating new business through cold outreach across various platforms. Your primary focus will be prospecting potential clients, securing initial calls, and delivering tailored pitches to meet their needs. You’ll oversee the entire sales cycle—from crafting proposals to closing deals—and build strong relationships with clients to ensure long-term, successful partnerships. This is a full-time independent contractor role which can be offered as a worldwide remote position. Responsibilities: Identify potential brand partners that align with our services and manage outreach to explore partnership opportunities.  Connect with key decision-makers within target brands through various channels (email, social media, LinkedIn, networking events, etc.) to pitch our Influencer Marketing services.  Negotiate partnership terms with brands, ensuring they meet both the influencers', brands’ and Blackshore’s objectives.  Create partnership proposals that highlight the unique value we can bring to the brand's marketing efforts.  Develop and maintain strong, trust-based relationships with brand representatives to facilitate ongoing partnerships and repeat business.  Coordinate with the creative and campaign management teams and communicate partnership terms and needs, ensuring smooth execution of campaigns from concept to completion.  Provide strategic input to enhance our agency's service offerings and influencer partnership strategies.  Build sales pipelines and improve sales processes, using tools such as Hubspot, Apollo.  Requirements College degree (or equivalent), emphasis in media and marketing.  Prior experience in a sales or business development with a proven track record of meeting/exceeding targets. Strong understanding of social media, YouTube Influencer culture and gaming culture. Self-motivated and results-driven attitude.  Basic proficiency with Excel, Google Slides and Hubspot (or an equivalent CRM). Ability to work with clients and build lasting relationships.  Capability to think critically and create proposals catered to a variety of clients.  Existing connections to brands or agencies that participate in paid marketing campaigns.   Benefits About Us Founded in 2014, Blackshore stands at the forefront of the digital entertainment industry as a dynamic marketing and management firm dedicated to content creators. We've made our mark by partnering with the biggest and best in the world of online gaming and entertainment, providing them with the support, opportunities and resources they need to focus on what they do best: creating. We represent and monetise hundreds of content creators, managing YouTube channels and designing impactful digital marketing campaigns. With an emphasis on community, authenticity and measurable results, we empower our talent to achieve their personal and professional goals, while also generating value for fans, partners, advertisers and new businesses. With a mission to entertain the world through YouTube content, we're committed to moving with the ebbs and flows of the evolving digital ecosystem, creating new markets and cultivating a vibrant community. We are actively recruiting for a diverse team and continue to add to our culture of growth and inclusion. Rebellion encourages innovation in all areas, and we look forward to hearing how you can help us to be better. We encourage all demographics of culture, gender, ethnicity, neurodiversity and beyond, because a representative team makes better products. If you are interested in working at Rebellion, but this role doesn’t sound quite like you, we’re recruiting for a range of positions across the studio and we’re always happy to receive speculative applications via our website. Visit our Careers website to view all our live vacancies: Rebellion: Careers LI-Remote

Posted 30+ days ago

Northern Trust logo
Head Of Content Strategy And Communications, Asset Management Marketing
Northern TrustNew York, NY
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Job Description

About Northern Trust:

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

Role/ Department: Head of Content Strategy and Communications/Asset Management Marketing

It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth - with marketing playing a critical role.

The Head of Content Strategy and Communications, acts as a player-coach, leading a team tasked with turning our wide investment expertise and deep knowledge of financial markets into compelling insights for the institutional, wealth and intermediary client segments. Reporting to the Head of Marketing, this critical leader will collaborate with our investment experts, client marketing managers and distribution teams to deliver content that supports our strategic marketing goals and provides actionable insights to the right audience for use in driving engagement and brand awareness within our marketing campaigns. As a seasoned content strategist and creator in the asset management industry, the Head of Content Strategy and Communications, gets their hands dirty, establishing a vision for bringing thought leadership insights to life, effectively adapting narratives from long-form through micro-content, including commentary, insight and research papers, e-books, flip-books, web articles, videos, infographics and more.

As a strong strategist, this leader is adept at innovating topic ideas and executions to deliver on campaign, capability and business strategy goals. With deep technical expertise, and understanding of the nuances of these client segments, they can effectively lead discussions with investment and product leaders to flesh out topic outlines, while partnering with sales leaders to understand business and client needs, and brining the creativity needed to innovate attention-grabbing packaging and narrative development.

The Head of Content Strategy and Communications will also lead the development of strategic internal communications, engaging with executive leadership, corporate communications and public relations experts. This will require strong project management, the ability to incorporate multiple points of view and a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and doing so with the highest level of discretion.

The key responsibilities of the role include:

  • Lead a team of Senior, mid-level and junior content writers in the execution of thought leadership aligned to business and campaign goals and the execution of strategic internal communications.
  • Develop the annual content strategy in support of business and marketing goals.
  • Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, research papers, e-books and research papers, and more
  • Lead development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm's strategic goals
  • Execute timely, concise and actionable content on deadline and within budget.
  • Generate compelling ideas for content that aligns to marketing and business goals and highlights the value and differentiators of our investment solutions
  • Develop strong relationships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
  • Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness.
  • Tailor content for our institutional, wealth and intermediary client segments, with a deep understanding of the sophistication level and nuances of each audience
  • Develop firm-wide internal strategic communications engaging with executive leadership and bringing a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and using the highest level of discretion.
  • Manage multiple projects simultaneously for timely, high-quality output
  • Innovate and communicate content plans and results to stakeholders
  • Partner with the Head of Integrated Campaign Strategy to provide insightful, data-informed recommendations to maximize impact of content across promotional channels
  • Keep abreast of developments in financial markets to ensure that content is relevant for our audiences

Skills/ Qualifications:

  • Bachelor's degree, preferably in finance, marketing, journalism or other writing-focused areas of study
  • 15+ years of experience in content marketing and investment thought leadership writing for an investment manager
  • 5+ years team management experience
  • Exceptional interpersonal skills and ability to influence senior stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across marketing, investments, sales and product teams.
  • Strong technical understanding of financial markets, investment products and data sets and economic concepts
  • Ability to translate concepts into visual infographics stories.
  • Deep experience with marketing equity, fixed income, multi-asset class, and alternative asset classes and across mutual funds, ETFs and Custom SMAs
  • Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
  • Excellent editorial judgment to ensure appropriate content and messaging for external audiences
  • Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
  • Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
  • Strong problem-solving skills and collaborative work style
  • Ability to use data to increase usage/effectiveness of content and alter strategy as necessary
  • Strong understanding of the US and International regulatory requirements/regulations
  • Driven, self-motivated, high-performing mindset

Working Model: Hybrid (#LI-Hybrid)

We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range:

$158,010 - 276,460 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Working with Us:

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.

We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.