Field Marketing Associate

CRUNCH FITNESS - Field Marketing Associate

WORK LOCATION: New York City, Flexible/Hybrid

REPORTS TO: Associate Director, Field Marketing

STATUS: Exempt

WHO WE ARE

Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally.

Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.

Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

YOUR IMPACT

As a Marketing Associate, you will play a critical role in advancing our local strategy and execution by supporting the Associate Director, Franchise Marketing, across a range of initiatives to support the Franchise business. You'll be hands-on in executing campaigns, updating our website and digital properties, briefing creative projects with the design team, and providing cross-functional support to internal stakeholders. Your contributions will directly enhance franchisee experience and improve process and marketing performance. The ideal candidate is detail-oriented, self-motivated, and has a passion for marketing, building relationships to support franchisees to help be successful, and to deliver measurable results.

Develop and manage local creative campaigns and local initiatives to support franchise growth, brand consistency, and business performance.

Support the Associate Director in overseeing Crunch's creative automation platforms, developing new content, considering user experience that ensures platform is easy to use and easy to find information needed.

Build new location and landing pages for new Crunch Fitness locations on crunch.com and in HubSpot. Maintain and update CMS content such as gym information, promotional codes, and landing pages. Lead the digital experience for new gym opening process for the franchise marketing team.

Assist in developing standard operating procedures (SOPs) for project workflows and reporting to support ongoing optimization.

Execute email marketing campaign approvals and creative approvals for the franchise network.

Build relationships with internal departments (sales, ops, creative, digital) and external partners.

Collaborate with internal teams to plan and support educational webinars for franchisees on marketing tools and platforms.

Support marketing operations with process improvements and reporting.

Note: Management may modify, add to, or remove responsibilities at any time based on evolving business needs.

WHAT YOU'LL NEED

To be successful in this role, you should bring a mix of creative, analytical, and organizational strengths. We're looking for someone who is detail-oriented, collaborative, process-driven, and excited to contribute to a dynamic, fast-paced marketing environment.

Required Qualifications & Skills:

Bachelor's degree in marketing, Business, Communications, or related field.

1-3 years of experience in marketing, digital marketing, marketing operations, project management or related field

Excellent communication skills - written, visual, and verbal

Strong organizational, troubleshooting, and problem-solving abilities

Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously

Confident presentation and interpersonal skills, with the ability to collaborate across teams

Familiarity with email marketing, and digital advertising platforms. Knowledge of HubSpot and GA4 a plus.

Knowledge in Word, Excel and PowerPoint, Proficiency in marketing analytics and campaign performance reporting a plus.

This is a hybrid position. Must be able to work in the Headquarters office (near Grand Central) in NYC 3 days per week.

BENEFITS

Generous, flexible paid time off

401(k) plan with discretionary matching opportunities.

Comprehensive medical, dental, and vision benefits - because your health matters

Health savings and flexible spending accounts

Basic life and AD&D insurance, plus short-term and long-term disability coverage

Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.

Education assistance program

Free Crunch Gym Membership across all our clubs, nationwide

Milestone Anniversary Recognition program

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Flexible work from home options available.