Senior Marketing ManagerClove & TwineDenver, CO
Location: Denver, CO Department: Creative & Marketing Team Reports to: Creative Director Start Date: ASAP Salary: $80k - $95k (Depending on experience) About Us At Clove & Twine, we're redefining corporate gifting by curating remarkable, sustainable gifts that foster authentic connections. Our mission is to elevate gifting beyond mere transactions, creating lasting impressions through thoughtfulness and quality. We envision a world where corporate gifting becomes a powerful conduit for authentic relationships and sustainable impact. Through our commitment to exceptional gifts, we aim to transform the art of gifting into a catalyst for positive change—celebrating people, nurturing the planet, and creating a legacy of impact one gift at a time. Role Mission Statement The mission of the Senior Marketing Manager at Clove & Twine is to build and run a marketing engine that drives pipeline, tells powerful stories, and brings our brand to life across every touchpoint. We're looking for a versatile, hands-on person who thinks strategically and executes creatively across channels. You'll work closely with the Creative Director and collaborate across departments to lead marketing strategy, campaign execution, email marketing, paid media, social content, and brand partnerships. You'll also play a key role in driving demand generation while keeping our brand voice, storytelling, and creative experiences strong. This is a full-stack role for a seasoned marketing leader with strong growth instincts and creative muscle. We're a lean team—so you'll be building, writing, optimizing, and reporting just as much as you're planning and strategizing. If you love both the craft and the numbers, we want to hear from you. Core Responsibilities Strategy & Campaign Ownership Develop and lead a holistic marketing strategy aligned with company goals and brand identity Plan, execute, and optimize integrated campaigns across channels (email, social, paid, partnerships, etc.) Create and manage lead-nurturing and lifecycle programs to convert MQLs to SQLs Identify growth opportunities across outbound, content, SEO, and partnerships Ensure brand consistency in voice, tone, and visual identity across all platforms Performance & Growth Marketing Own and optimize paid media campaigns (Google, LinkedIn, Meta, Pinterest, etc.) in collaboration with agency partners to drive high-quality traffic, lead gen, and measurable pipeline growth Build and refine HubSpot workflows, lead scoring models, and automated lifecycle programs that fuel scalable demand Collaborate closely with Sales to define ICPs and personas, develop and iterate outbound messaging sequences, and activate top-of-funnel engagement through targeted campaigns and ABM initiatives Support outbound sales enablement by aligning personas and messaging with prospecting efforts, and creating high-converting tools that help Sales open doors and close leads Write and produce performance-driven ad components—headlines, copy, and light visuals—in partnership with the design team Proven experience in growth strategy and performance execution that drives pipeline Performance Analytics & Optimization Own marketing analytics across all channels, with clear focus on ROI, CAC, MQL > SQL conversion, and full-funnel attribution Build and maintain dashboards that make performance visible and actionable across leadership and sales teams Develop UTM strategies and reporting systems to ensure tracking integrity across all major paid, email, and organic touchpoints Run A/B tests, segment audiences, and apply insights to continually improve campaign effectiveness Partner with leadership to forecast performance, support budget allocation, and drive strategic marketing decisions with data Content, Email & Social Strategize, write, and build marketing emails, newsletters, social content, landing pages, and blog posts that drive engagement, conversion, and brand consistency Develop and manage segmented email campaigns, including nurture sequences, drip campaigns, and outbound marketing flows Own the execution and performance optimization of our social strategy across LinkedIn, Instagram, Meta, and X Collaborate cross-functionally to support content needs across campaigns, sales decks, client gifting stories, and branded moments Support visual curation in partnership with the design team; create and QA layouts in Canva or other tools as needed Collaboration & Project Management Drive timelines and ensure on-time execution of all marketing initiatives—this is a hands-on, execution-focused role Collaborate closely with Sales to align campaign strategies, support pitch decks, and develop one-pagers, case studies, and client-facing materials Partner with Design to continuously improve website content, SEO performance, and landing page experiences Support the Creative Director on cross-functional initiatives such as events, photoshoots, and field marketing Use tools like Asana, Slack, Notion, and Monday to manage projects, track deliverables, and streamline communication Marketing Ops & Budget Manage campaign calendars, internal marketing templates, and brand collateral Partner with the Creative Director on budget tracking, vendor negotiations, and freelance support needs What We're Looking For 5–8+ years of marketing experience, with at least 2 years owning integrated campaigns—ideally in a B2B or brand-forward environment Experience managing paid campaigns across digital channels (LinkedIn, Meta, Google, etc.) and collaborating with performance agencies or partners Proven full-stack execution skills: you can write, build, publish, test, and report Strong understanding of marketing funnels, attribution models, and performance reporting Hands-on experience with HubSpot Marketing Hub (workflows, lead scoring, reporting), Apollo or similar outbound platforms, paid media tools, and Google Analytics Strong creative instincts and copywriting ability—you know how to tell a compelling story and drive results Data-driven mindset with the ability to flex between brand storytelling, content creation, and growth strategy Ability to manage multiple projects independently and effectively, balancing execution and strategy in a fast-paced, agile environment Passion for premium brands, sustainability storytelling, and creating memorable experiences Experience with Adobe Creative Suite, Canva, and visual asset tools Experience in demand generation or growth marketing is highly preferred Bonus Points Experience in gifting, lifestyle, or e-commerce industries Familiarity with corporate gifting trends, sustainability storytelling, or B2B sales cycles Strong eye for aesthetics and the ability to contribute to or direct creative content across photography, video, and visual design Experience supporting creative production moments such as photoshoots, swag curation, or brand activations Ability to manage multiple projects effectively, balancing execution and strategy in a fast-paced, agile environment Comfort jumping into field marketing, content creation, and high-impact moments that elevate brand storytelling What We Offer 31 days PTO (15 discretionary, 6 holidays, 10 year-end) Maternity/Paternity Leave (3 months paid) Healthcare, Vision & Dental Insurance 401(k) Program Tight-knit, passionate team with lots of ownership and impact Zero tolerance for egos Light-filled, lots-of-plants, dog-friendly Denver office Discounts on exceptional gifts for friends and family What We're Like At Clove & Twine, we celebrate the power of relationships and the impact of thoughtful, sustainable gifts. Our values include: People-Centric Approach: Fostering empathy, understanding, and meaningful connections. Accountability and Ownership: Empowering team members to take responsibility and maintain high standards. Continuous Learning and Adaptability: Encouraging curiosity and innovation. Optimism and Resilience: Seeing opportunities in challenges and fostering a positive work environment. Our work environment is dynamic, collaborative, and supportive. We celebrate diversity, promote professional growth, and offer flexibility and unique benefits to support work-life balance. Join Us If our values resonate with you and you're excited about joining our mission to deliver remarkable corporate gifts, we'd love to hear from you. Please send your resume and a cover letter explaining why you're a great fit for the role. We celebrate diversity and are committed to equality. Everyone is welcome, and we think everyone's awesome.
Posted 1 week ago