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Industry Marketing Manager – Financial Services
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Overview
Job Description
Description
Laserfiche is seeking a Industry Marketing Manager- Financial Services to serve as a trusted industry expert and strategic voice across our Financial Services and Manufacturing markets. In this highly visible role, you will shape industry narratives, influence go-to-market strategy, and elevate Laserfiche’s position as a leader in intelligent content management and business process automation.
- Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA.
- Remote work from home on Mondays and Fridays.
- Ability to work flexible hours when needed to accommodate traveling for marketing events.
- Sales Support / Prospect Discovery:
- Participating in early-stage prospect discovery calls to provide industry context, regulatory knowledge, and process expertise.
- Coach sales teams on industry challenges, buying behaviors, and solution positioning.
- Provide tailored industry narratives and discovery frameworks to support deal progression.
- Develop a deep understanding of our diverse range of end-user customers, their growth needs, and challenges (aka what problems we are solving, by department, within key industries).
- Thought Leadership & Industry Expertise:
- Represent Laserfiche at industry conferences, panels, webinars, user groups, and partner events.
- Serve as an internal and external spokesperson for Financial Services and Manufacturing.
- Build relationships with industry associations, analysts, thought leaders, and influencers.
- Demand Generation / ABM / Nurture Support:
- Collaborate with the Demand Gen team to develop ABM campaign strategy, messaging, and content.
- Support and validate targeted content (Blogs, emails) for nurture journeys aligned to industry pain points.
- Analyze campaign performance and provide insights to optimize audience targeting and messaging.
- Ensure messaging consistency across sales, marketing, product, and partner channels.
- Market Research & Competitive Intelligence:
- Translate industry trends into actionable insights for product roadmap and GTM strategy.
- Maintain ongoing competitive landscape assessments for both sectors.
- Research and analyze industry growth and challenges to develop business strategies and opportunities for specific sectors & industries.
- Perform deep dive analysis and translate industry growth and challenges to develop emerging solutions, business strategies, product roadmaps to create business opportunities.
- 3+ years’ experience within Financial Services (primarily) and/or Manufacturing (secondarily) sectors for top-of-funnel demand generation support, account-based marketing (ABM) and market research expertise for thought leadership and trend development.
- Demonstrated ability to develop thought leadership content and articulate industry perspectives.
- Strong public speaking and presentation skills with confidence engaging executive-level audiences.
- Ability to translate complex industry trends into clear, actionable insights.
- Excellent organizational, collaboration, and project management skills.
- Strong problem-solving skills with the ability to work independently.
- Proficiency with Microsoft Office tools; CRM familiarity preferred.
- Bachelor’s Degree
- Experience working in Financial Services, Manufacturing Sectors and/or Cloud technology sectors preferred, along with working knowledge or any regulatory compliances within a key sector & industry.
- Generous time off:
- 15 Days of Vacation
- 3 Floating Holidays
- 2 Paid Volunteer Days
- 9 Paid Holidays
- Hybrid Work Environment
- Free Parking: covered and EV charging stations
- Various 401 (k) Investment Options and Generous Company Match
- HMO and PPO Medical Care Options
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