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The Senior Marketing Specialist, Partnership Marketing supports West Monroe's partnership channel through the execution of integrated marketing programs, including campaigns, events, and partner enablement. This role operates as a key execution partner to the Partnership Marketing Lead and collaborates closely with the Technology Practice and Partnership Account Managers to advance joint go-to-market priorities.

The role is ideal for a marketer who thrives in a matrixed environment, brings strong project management and execution skills, and can balance multiple initiatives while delivering high-quality work.

Key Responsibilities

Partnership Marketing Execution

• Execute partnership marketing initiatives aligned to firm, practice, and partnership priorities
• Translate strategic direction from the Partnership Marketing Lead into actionable plans and deliverables
• Manage timelines, workflows, and dependencies to ensure consistent, high-quality execution

Partnership Events Strategy & Execution

• Support partnership event strategy in alignment with channel goals and annual marketing plans
• Support event promotion, registration, follow-up campaigns, and post-event reporting in partnership with marketing operations and account teams

Campaign Asset Development & Delivery

• Coordinate the development and execution of campaign assets including emails, landing page inputs, presentations, sales enablement materials, case studies, and partner-facing collateral, partner newsletters
• Support video initiatives tied to partnership campaigns, including coordination and deployment
• Ensure assets align with brand standards and partnership requirements

Data, Lists & Segmentation

• Build and manage campaign lists and audience segmentation to support partnership outreach and events
• Collaborate with marketing operations to ensure accurate targeting, data quality, and compliance
• Support reporting on campaign and event performance

Collateral & Project Management

• Manage intake and prioritization of partnership marketing requests
• Act as project manager for partnership marketing deliverables, coordinating across internal teams and external vendors as needed

Cross-Functional Collaboration

• Partner closely with the Partnership Marketing Lead to ensure alignment between strategy and execution
• Collaborate with Partnership Account Managers to support account-level campaigns, events, and enablement needs

Required Qualifications

• 3-6 years of experience in partnerships marketing; experience with Google, Databricks and ServiceNow highly preferred
• Experience executing integrated marketing campaigns and events
• Strong project management and organizational skills
• Experience managing budgets, tracking spend, and handling invoices
• Familiarity with marketing automation and CRM platforms (e.g. HubSpot, Salesforce) preferred
• Strong written and verbal communication skills

Core Competencies (Aligned to West Monroe Expectations)

• Execution Excellence: Delivers high-quality work with attention to detail and follow-through
• Collaboration: Works effectively across practices, account teams, and marketing functions
• Ownership & Accountability: Takes responsibility for deliverables and deadlines
• Adaptability: Thrives in a fast-paced, matrixed consulting environment
• Problem Solving: Proactively identifies risks and recommends solutions