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Head of Marketing - AMER & International
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Job Description
How You Will Spend Your Time
- You will own responsibilities for:
B2B Lead Generation in Global Markets
- Develop and execute innovative lead generation strategies tailored to the AMER, UK,Europe, and Australia
- Leverage data-driven insights to identify high-value prospects and optimize lead scoring,nurturing, and conversion processes.
- Collaborate with sales teams to ensure alignment between marketing campaigns andsales goals, driving high-quality Marketing Qualified Leads (MQLs) and Sales QualifiedLeads (SQLs).
- Experiment with non-traditional channels (e.g., community-driven marketing,partnerships, and digital ecosystems) to overcome regional market challenges.
New Business and Expansion Pipeline Generation
- Build and manage a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global markets.
- Design targeted campaigns to upsell and cross-sell to existing customers, driving account-based marketing (ABM) initiatives.
- Partner with product and customer success teams to identify opportunities for expansion within key accounts and verticals.
- Monitor pipeline health and forecast performance, providing actionable insights to the CMO and executive team.
Field Marketing, Events, and Experiences
- Oversee the planning and execution of field marketing programs, including industry events, trade shows, webinars, and bespoke customer experiences.
- Create memorable and impactful in-person and virtual experiences that resonate with regional audiences and reinforce brand positioning.
- Manage event budgets, vendor relationships, and logistics to ensure flawless execution and measurable ROI.
- Develop localized field marketing strategies to address cultural and market nuances in the AMER, UK, Europe, and Australia.
Content Strategy and Distribution
- Lead the development of a global content strategy that supports lead generation, brand awareness, and thought leadership across all regions.
- Oversee the creation of high-quality content, including whitepapers, case studies, blogs, videos, and social media assets, tailored to regional market needs.
- Optimize content distribution channels (e.g., email, social media, SEO, and paid media) to maximize reach and engagement.
- Collaborate with product marketing to ensure content aligns with product positioning and customer pain points.
Sponsorship Execution and Hospitality
- Execute sponsorship opportunities that enhance brand visibility and align with business objectives in global markets.
- Manage sponsorship activations, ensuring seamless execution and measurable outcomes (e.g., lead generation, brand impressions).
- Oversee hospitality programs for key clients, partners, and prospects, creating premium experiences that strengthen relationships.
- Track sponsorship and hospitality performance, providing regular reports to the CMO on ROI and impact.
Additional Responsibilities
- Team Leadership: Build, mentor, and lead a high-performing marketing team across regions, fostering a culture of innovation, collaboration, and accountability.
- Budget Management: Develop and manage the marketing budget for AMER and international markets, ensuring efficient allocation of resources and strong ROI.
- Cross-Functional Collaboration: Partner with sales, product, customer success, and operations teams to align marketing strategies with company-wide goals.
- Analytics and Reporting: Establish KPIs and leverage marketing analytics tools (e.g., HubSpot, Salesforce, Tableau, Amplitude) to measure campaign performance and inform decision-making.
- Brand Advocacy: Act as a brand ambassador, representing the company at industry events, and conferences.
- Innovation: Stay ahead of industry trends and emerging marketing technologies to keep the company at the forefront of B2B marketing.
What Do You Need?
- 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teams.
- Proven success in driving B2B lead generation and pipeline growth in the AMER, UK, Europe, and/or Australia, preferably in a PLG or SaaS environment.
- Extensive experience in lead generation, field marketing, event management, and content strategy
- Strategic thinker with a data-driven approach to marketing and a passion for innovation.
- Exceptional leadership and team-building skills, with experience managing distributed teams.
- Strong understanding of ABM, demand generation, and digital marketing best practices.
- Excellent communication and storytelling skills, with the ability to craft compelling narratives for diverse audiences.○
- Proficiency in marketing technology stacks (e.g., CRM, marketing automation, analytics tools).
Why Join Us
- Be part of a high-growth, innovative company shaping the future of B2B PLG.
- Report directly to the Global CMO
- Competitive salary, equity, and comprehensive benefits package.
- Opportunity to make a significant impact on global markets and drive transformative marketing strategies.
- Flexible work environment with a focus high impact work.
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