Product Marketing Manager - ImmunologyCell Signaling TechnologyDANVERS, MA
Who we are… Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery. Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029. The role... We are looking for a results-driven Product Marketing Manager to join our Global Marketing team, reporting to the Associate Director of Product Marketing. This critical role is responsible for defining and executing the go-to-market strategy, positioning, and messaging for our portfolio of antibody-based products. The Product Marketing Manager will lead efforts to optimize our existing immunology portfolio, launch new products, and drive market leadership through integrated, aligned marketing campaigns. This position requires an in-depth understanding of market dynamics, customer needs, and the competitive landscape. The ideal candidate will have a proven ability to drive awareness, adoption, and revenue growth in the life sciences industry. Collaborating with R&D, sales, and global marketing teams, the Product Marketing Manager will focus on expanding market share, enhancing customer engagement, and positioning our offerings as a market leader. You'll have the opportunity to... Portfolio Strategy & Expansion: Develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications. Identify high-growth segments and emerging trends within the immunology portfolio through in-depth customer, market, and competitor analyses. Partner with R&D and Strategic Marketing to define product requirements and drive the successful development of new solutions. Build robust business cases for immunology portfolio expansion, including market opportunity assessments and revenue projections. Market Analysis & Competitive Intelligence: Conduct ongoing market research to identify industry trends, customer pain points, and competitive offerings. Leverage insights to identify market opportunities and threats, informing pricing strategies, product roadmaps, and differentiation tactics. Develop market segmentation and customer personas based on data-driven insights to guide targeted marketing efforts. Provide actionable recommendations to improve market share and customer satisfaction based on continuous product performance analysis. Product Marketing Strategy, Campaign Development & Execution: Create and implement a strategic product marketing plan (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth. Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments. Develop strategies to engage customers, gather feedback, and foster relationships with key opinion leaders (KOLs) and industry influencers. Engage with customers to gain insights and validate product messaging and positioning. Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives. Collaborate with Marketing Communications & Regional Marketing to leverage multimedia, social media, and digital marketing strategies to enhance awareness and generate high-quality leads, as well as monitor and optimize the performance of marketing activities. Sales Enablement & Collaboration: Partner with sales teams to develop and regularly deliver training, tools, and resources that drive customer engagement and conversion. Create sales enablement materials, including product training, competitive insights, and objection-handling guides, to effectively communicate product benefits and value propositions. Support distributors and e-commerce platforms with targeted resources and programs to drive sales success. Performance Tracking & Reporting: Define KPIs and success metrics to evaluate the effectiveness of product marketing initiatives. Use analytics to monitor product performance, market share, and campaign results, reporting insights to senior leadership. Who you are and what you bring to the team... Education: Advanced degree (PhD, Master’s) in life sciences or a related discipline (immunology, cell biology, molecular biology) Professional Experience 3+ years of product marketing experience in the life sciences industry, with a demonstrated ability to drive portfolio growth and market leadership. Experience in portfolio strategy, new product commercialization, and the execution of marketing campaigns that drive growth in competitive markets. Technical Expertise: Understanding of reagent antibody technologies and their applications in key research areas such as proteomics, flow cytometry, immunoassays, immunohistochemistry (IHC), and high-throughput screening. Familiarity with antibody production, validation, and quality standards, including recombinant, monoclonal, and polyclonal antibody development. Knowledge of current trends in immunology Skills: Strong strategic and analytical thinking, with a customer-focused approach to identifying and addressing market needs. Proficiency in digital marketing platforms, CRM systems, and automation tools (HubSpot, Salesforce) to drive targeted campaigns and lead generation. Exceptional ability to manage multiple projects in dynamic and fast-paced environments. Expertise in market research, segmentation, and competitive analysis to identify opportunities and craft differentiated strategies. Excellent communication skills, with the ability to simplify complex scientific concepts for diverse audiences, including internal stakeholders and customers. Ideally, you have... An MBA or equivalent business qualification is preferred. Expertise in reagent antibodies or related products is highly preferred, including experience in their commercialization and applications. Physical Conditions/Physical Requirements Typical office environment with ~20% travel (Domestic &International) What we offer... At Cell Signaling Technology (CST), we recognize that people will always be our most important asset. Providing a safe, inclusive, and stimulating working environment that understands the importance of diversity, human dignity, and meaningful work is as important as establishing company policies that incorporate excellent health insurance and pay benefits. We recognize that the development of people is the key to their happiness and thus ensure every employee has impactful discussions with their manager and develops actionable performance and professional development plans. Lastly, we are committed to engaging and supporting our employees in committees and philanthropy that benefit their local communities and environment through community investment programs. Benefits Medical (BCBS) and Dental (Delta Dental) plans paid at 90% Vision Insurance Life Insurance, Short and Long Term Disability Flexible Spending accounts 401(k) Plan with 6% match Tuition Reimbursement Generous PTO package Parental Leave Pet Insurance Employee Assistance Program Onsite Subsidized Cafeteria Free Parking Cell Signaling Technology (CST) is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, status as a veteran or as a member of the military or status in any group protected by applicable federal or state laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. AGENCIES All resumes submitted by search firms/employment agencies to any employee at Cell Signaling Technology (CST) via email, the Internet, or in any form and/or method will be deemed the sole property of CST unless CST engaged such search firms/employment agencies for this position and a valid agreement with CST is in place. In the event a candidate who was submitted outside of the CST agency engagement process is hired, no fee or payment of any kind will be paid. If you are a California resident, more details on how we process your personal information can be found here.
Posted 1 day ago