Director of Ameriprise Financial Institutions Group Marketing Programs

Ameriprise Financial is looking to add a Director of Marketing Programs to the team! This role leads a team within Marketing focused on creating the marketing strategy, programs, messaging and materials for Ameriprise Financial Institutions Group (AFIG). Primary objectives include onboarding financial institutions and advisors, developing and executing program marketing, identifying and implementing process and infrastructure to drive business results.

Key Responsibilities

• Provide strategic oversight of financial institution and advisor marketing onboarding and program marketing for scalability and organic growth.

• Oversee process and infrastructure for program effectiveness and efficiencies.

• Develop, write and execute marketing communications to support programs/initiatives.

• Work with internal and external partners to ensure execution of projects, on-time and within budget.

• Present program marketing value proposition at financial institution pitches.

• Lead cross-functional teams, as needed. Build and maintain relationships across the organization to ensure alignment and integration.

• Build and maintain relationships with financial institution leaders and marketers.

• Establish metrics, measure results and use the results to make recommendations to enhance specific marketing initiatives/programs and drive usage. Present program updates and results to senior sales and marketing leaders.

Required Qualifications

• Bachelor’s degree; MBA, preferred

• Marketing professional with excellent marketing strategy, program development and execution skills with 7-10 years relevant experience.

• Demonstrated ability to implement successful omni-channel marketing programs; excellent written and verbal communication skills.

• Highly skilled at thinking strategically, coaching and influencing people at all levels of the organization.

• Proficient at managing multiple projects simultaneously & independently, working in a fast-paced environment and reacting quickly to change.

• Proven ability to lead and contribute within direct and cross-functional teams through strong leadership, project management and process skills.

• Ability to analyze and communicate strategic ideas, gain buy-in and effectively implement them.

• Strong leadership skills.

 
Preferred Qualifications

• Working knowledge of Marketing Cloud and marketing enablement software

• Strong at presenting using Microsoft PowerPoint; experience using Excel

• Financial services experience a plus

About Our Company
We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $120,000-$162,000/year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.Full timeExemptMarketing/Product ManagementMARKT Marketing