Sr. Manager, Digital Marketing

GO BEYOND THE IVY

Our business is a team sport built on creating and delivering memorable experiences around Cubs baseball and other live events.

Chicago Cubs | Marquee 360 | Marquee Development

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JOB TITLE: Sr. Manager, Digital Marketing
DEPARTMENT: Marketing & Events
ORGANZIATION: Marquee Development 
REPORTS TO: Sr. Director of Marketing
FLSA STATUS: Exempt
COMPENSATION:  $100,000 - $125,000 base salary USD and eligible for discretionary bonus plan

OUR STORY

MARQUEE DEVELOPMENT

We’re full-service real estate developers who specialize in mixed-use sports and entertainment districts – and the visitor experiences that make them iconic.  We transform spaces adjacent to stadiums or cultural venues into world-class destinations.  We curate visitor journeys for a brand, its fans and community.  Integrating real estate, hospitality, and hyperlocal partnerships, we maximize the long-term value of every development we touch. We build legacies – vibrant places where people will gather from near and far for decades to come.

HOW YOU’LL CONTRIBUTE: 

Reporting to the Senior Director of Marketing, the Senior Manager of Digital Marketing will lead the strategy, execution, and optimization of digital marketing programs that drive business results for Marquee Development, a sports-focused, mixed-use entertainment district developer. Marquee sits at the intersection of sports, entertainment, and real estate. Building upon the success of the Gallagher Way entertainment district, adjacent to the iconic Wrigley Field, Marquee Development is continuing to grow its business into new markets across the country. The Senior Manager of Digital Marketing will partner with cross-functional teams—including brand and integrated marketing, development, events and operations, finance, corporate partnerships, third-party partners, and agencies—to deliver digital strategies that increase awareness, foot traffic, and revenue at each district.

The ideal candidate is a performance-driven, full-funnel marketer with deep expertise in paid and owned digital channels and a proven ability to build new infrastructure and campaigns from the ground up. This person will combine strategic vision with a roll-up-your-sleeves mentality to ensure that digital marketing strategies support the business goals of each unique district.

THE DAY-TO-DAY:

• Serve as the primary digital marketing point of contact for Marquee Development’s brand and its districts, working closely with partners across the integrated and brand marketing teams

• Oversee all owned and paid digital channels including, but not limited to, paid social, paid search, web, and email, building not only a digital ecosystem for our partners, but building Marquee Development’s brand digital footprint

• Work closely with Marketing leadership to evolve and execute the team’s digital strategy for each district, ensuring all digital initiatives support overarching business and revenue goals

• Plan, build, and launch paid digital marketing campaigns across a variety of paid social and search platforms, including Meta, TikTok, and Google

• Collaborate with the brand marketing team to develop and deliver creative assets that support campaign objectives across digital channels

• Build and manage dashboards and reporting solutions to evaluate channel performance and campaign impact for each district

• Test and optimize audience segments, creative messaging, and channel strategies to maximize campaign efficiency and effectiveness

• Allocate and manage digital marketing budgets across channels, continuously optimizing spend to achieve strong ROAS and revenue growth

• Build the strategy for lifecycle email campaigns to support engagement, retention, and conversion goals for each district

• Manage and mentor the Digital Marketing Specialist, providing day-to-day guidance and supporting their career development

• Partner with the Assistant Director of Brand Marketing to leverage qualitative and quantitative research, uncover actionable insights, and inform creative strategies

• Consistently measure and report on the impact of campaigns and tactics, adjusting strategies as needed to achieve business goals

• Ensure best practices are applied to campaign attribution, performance measurement, and tracking infrastructure, including pixel placement and data pipelines

• Stay informed of emerging digital marketing trends, technologies, and platform updates to ensure Marquee Development’s digital strategies remain innovative and effective

• Willingness to work non-traditional hours on an as needed basis and travel up to 10% to support key initiatives and district events

WHAT YOU'LL BRING:

• 7 to 10 years of professional experience in growth or lifecycle marketing; ideally at a digital agency, start-up, or consumer-facing brand

• 3+ years of hands-on experience with planning and executing digital ad campaigns, with a proven track record of generating strong ROAS and revenue

• Deep understanding of paid and owned digital channels including Meta, TikTok, Google, email and web

• Experience building out dashboards from scratch to evaluate the performance of each channel

• Experience launching new digital channels from scratch, building the appropriate infrastructure to track performance

• Understanding of performance marketing technologies and best practices

• Understanding of campaign attribution and how to measure ROI.

• Demonstrated ability to develop, manage, and optimize marketing budgets

• Strong organizational and time management skills; able to work on several projects at once, some with tight deadlines

• Comfortable in a self-directed environment with proven creative success working collaboratively with cross-functional business teams

• A “Strategic-Doer”

• A four-year undergraduate degree from an accredited university or college

WHAT SETS YOU APART:

• Experience working with Sendgrid, Pardot, Wordpress, Squarespace, Google Analytics

• Experience with basic HTML coding

• Experience with pixel placement and building out data pipelines and attribution systems

• Experience using Asana, Microsoft Office Suite, analytics and reporting tools

• Experience working with sports, entertainment, and/or hospitality brands

• Familiarity with decision-making frameworks

TOTAL REWARDS: 

• On-site parking

• Transit benefits

• Paid time off: Personal, Sick, Vacation Time, Office Holidays & Winter Break

• Flexible work arrangement 

• Casual work attire environment 

• Complimentary Meal & beverage plan

• Access to campus wide Wrigley Field events & pre-sales

• 401K Plan Employee Contribution & Employer Match  

• Benefit Plans: Medical, Dental, Vision & Life Insurance 

• Health & Wellness engagement & programming

• Variety of associate special events, volunteer opportunities and partnership discounts

• Free access to EV charging stations

* This job posting includes the anticipated compensation, which reflects the hourly rate or salary range the Chicago Cubs and its affiliates are considering for this role in the specified location(s) as of the posting date. Where anticipated compensation is a salary range, the actual base salary offered within that range will be reflective of the candidate’s skills and experience.

The Chicago Cubs and its affiliates embrace diversity and are committed to building a team that represents all communities. We hold ourselves accountable to include new and different voices in our organization. Everyone is welcome here, and we celebrate what makes each of us unique.

Response Expectations:

Due to the overwhelming number of applications we receive, we unfortunately may not be able to respond in person to each applicant. However, we can assure you that you will receive an email confirmation when you apply as well as additional email notifications whether you are selected to move forward for the position or not. Please note, we keep all resumes on file and will contact you should we wish to schedule an interview with you.

The Chicago Cubs and its affiliates are an Equal Opportunity Employer committed to inclusion and employing a diverse workforce. All applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, or other legally protected characteristics.