Digital Marketing Manager
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Overview
Schedule
Full-time
Career level
Director
Remote
Remote
Compensation
$35-$40/hour
Benefits
Career Development
Job Description
TEAM, FAMILY, CREATIVITY, AND COMMUNITY IS OUR STRENGTHThe Opportunity: A fantastic opportunity for a REMOTE position with room to grow. Iron Orchid Designs (IOD) is seeking a highly organized, creative, and execution-focused Digital Marketing Manager to coordinate and implement our digital marketing pipelines across platforms.The Digital Marketing Manager works closely with the Marketing Director, who oversees brand strategy and overall digital presence. This position ensures campaigns, launches, and content move efficiently from strategy to execution. A key component of this role is in-house copywriting. The Digital Marketing Manager will write email campaigns, product launch messaging, social captions, blog copy, and YouTube descriptions, ensuring our brand voice remains relational, service-oriented, and community-driven. The ideal candidate is comfortable utilizing AI tools to enhance efficiency while maintaining an authentic, human-centered tone.Do you have a strong creative eye? Can you select compelling photo assets, ensure visual consistency, and curate content that aligns with our brand aesthetic in the DIY, craft, and home décor space?This role offers the opportunity for expanded strategic responsibility over time, with the potential to grow into a senior marketing leadership position based on performance and company growth.Company profile:Iron Orchid Designs (IOD), is driven by the passion of two sisters to inspire and empower people and embrace their creative identity. We believe that every individual possesses the innate ability to create, regardless of their perceived talent or skill. Through our innovative tools and products, including transfers, moulds, stamps, and paint inlays, we aim to challenge the status quo in the creative industry. By prioritizing independently owned boutiques and fostering a close-knit community, we create a nurturing environment where beginners and advanced creators feel welcomed, loved, and supported. Our thoughtfully crafted designs transcend time, ensuring that your creations embody a designer quality that will be cherished and admired for generations.IOD leads and serves an international family of independent retailers (aka Stockists) with the philosophy of a heart of humility and a desire to make a difference for the better in the lives of others. The IOD sisters believe everyone is uniquely created and aim to inspire, empower, and encourage.We are a woman-founded company with a supportive and flexible environment. Salary:$35-40/hour, dependent on experienceJob Type: Full-time, Remote - must reside in PST or MST time zoneTravel: Occasional overnight travel – 1-2 times/year for Staff DevelopmentKey Responsibilities:Campaign & Pipeline Execution
- Execute marketing strategies developed by the Marketing Director
- Manage marketing calendars, campaign timelines, and launch pipelines within Monday.com
- Ensure all campaigns and deliverables move efficiently from planning to execution
- Coordinate cross-channel launch implementation across email, social media (Instagram, Facebook, Pinterest), blog, YouTube, and paid advertising
- Write and manage in-house marketing copy, including:
- Email campaigns (Klaviyo)
- Product launch messaging
- Social media captions
- Blog posts
- YouTube titles and descriptions
- Maintain a consistent, relational brand voice across all platforms
- Leverage AI tools (such as ChatGPT or similar platforms) to support drafting and workflow efficiency while preserving authenticity and brand tone
- Coordinate contractors, videographers, editors, designers, and internal contributors to ensure high-quality, on-brand content
- Oversee video publishing workflows for YouTube and social platforms, including basic SEO optimization and asset management
- Manage blog publishing schedules and campaign alignment
- Coordinate asset collection, deadlines, and scheduling for content submitted by the IOD Artisan Team and Influencers
- Select and curate compelling photo assets that align with the brand aesthetic in the DIY, craft, and home décor space
- Utilize Canva to create brand-consistent marketing materials
- Minimum 3 years of experience in digital marketing
- Demonstrated copywriting experience
- Experience writing email campaigns and promotional content
- Strong organizational skills and experience managing workflows in project management tools (Monday.com preferred)
- Experience executing multi-channel campaigns
- Working knowledge of YouTube publishing and optimization, or willingness to learn
- Experience with Klaviyo or a similar platform
- Proficiency in Canva
- Strong visual sensibility and creative judgment
- Ability to work independently in a fast-paced remote environment
- Experience in craft, DIY, interior design, home décor, styling, or related creative industries
- Experience supporting product launches
- Familiarity with Pinterest strategy, YouTube strategy, and Shopify
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FAQs About Digital Marketing Manager Jobs at Iron Orchid Designs
What is the work location for this position at Iron Orchid Designs?
This job at Iron Orchid Designs is located in Folsom, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Iron Orchid Designs?
Candidates can expect a pay range of $35–$40 per hour for this role.
What employment applies to this position at Iron Orchid Designs?
Iron Orchid Designs lists this role as a Full-time position.
What experience level is required for this role at Iron Orchid Designs?
Iron Orchid Designs is looking for a candidate with "Director" experience level.
Does Iron Orchid Designs allow remote work for this role?
Yes, this position at Iron Orchid Designs supports remote work, giving candidates the flexibility to work outside the primary office location.
What is the process to apply for this position at Iron Orchid Designs?
You can apply for this role at Iron Orchid Designs either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.