Wholesale In-Store Sr Marketing Specialist

ABOUT THE POSITION 

In Global Brand Marketing, we focus on our consumers’ behavior, and create experiences around the globe to build their connection to our brand. Whether it’s media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And, we continue to stay true to our brand, even as we evolve to meet the demands of the ever-changing landscape. 

The Senior In-Store Marketing Specialist leads, develops, and communicates all aspects of planning seasonal marketing initiatives for retail, including retail presentation directives and retail development programs. They collaborate to build seasonal go-to-market (GTM) plans that support brand marketing initiatives and maintain communication with wholesale partners. This role drives the strategic execution of in-store marketing for major categories and seasonal initiatives, strengthening brand presence, fueling consumer demand, and deepening connections with consumers across distributor channels.

HOW YOU’LL MAKE A DIFFERENCE 

• Leads omni-channel marketing for NA Wholesale accounts, leveraging Brand Environments and Marketing assets to plan and execute programs.

• Drives in-store brand execution, including graphics, signage, window displays, and branded environment assets, ensuring alignment with global directives and brand voice.

• Collaborates cross-functionally with account partners, global brand teams, and internal stakeholders to communicate seasonal directives and support integrated marketing strategies.

• Manages project execution with a focus on timeliness, budget adherence, fixture forecasting, and inventory control.

• Builds and maintains relationships, fostering trust and alignment to achieve execution excellence in key accounts.

• Supports field merchandising teams by communicating global store guide standards and ensuring consistent brand presentation.

• Audits branded stores and outlets quarterly, documenting execution and identifying areas for improvement.

YOU ARE 

• A strong communicator, skilled in both verbal and written communication

• A collaborative team player, well versed in building relationships

• Highly organized and detail-oriented, able to manage multiple priorities and meet deadlines

• Strategic and analytical, using data to drive decisions and improve outcomes

• Consumer-focused and adaptable, staying current with retail trends

YOU HAVE 

• A Bachelor’s degree, applicable certification, or equivalent experience

• 5–8 years of professional experience in Marketing, Management, Business, or Fashion Merchandising.

• Strong knowledge of retail business operations, marketing, consumer service, and profitability models

• Experience in visual merchandising, in-store presentation and sales planning

• Ability to collaborate with internal departments to develop branded environments

• Experience managing inventory, budgets, and timelines

• Familiarity with industry trends and an understanding of business objectives

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