Marketing Manager, Off Campus Partners - Apartments.com

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Job Description

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OVERVIEW

Off Campus Partners:  

 Off Campus Partners, a CoStar Group subsidiary and part of the Apartments.com network, is the leading provider of off-campus housing websites for colleges and universities in the U.S. Our mission is to simplify the off-campus housing experience for universities, students, and property managers nationwide. We have established partnerships with more than 150 of the country's top universities, offering their students a user-friendly platform to search for housing, find roommates, and access educational resources. One of our first university partnerships was with the University of Virginia! Preview the site at offgroundshousing.student.virginia.edu. 

The Marketing Manager at Off Campus Partners leads the execution of marketing initiatives that grow brand awareness, drive qualified traffic, and generate leads to support business growth. This role is responsible for managing digital campaigns, creating high-impact content for students and universities, supporting key events, and analyzing performance to optimize results. The ideal candidate is both strategic and hands-on—skilled at delivering digital marketing efforts that increase reach, engagement, and conversions, while ensuring consistency and evolution of brand messaging across departments.

RESPONSIBILITIES

• Own and execute marketing initiatives—including campaigns, content, collateral, and events—to increase awareness and generate qualified leads.
• Develop and execute digital marketing campaigns across social media, email, and paid channels to drive traffic, engagement, and lead generation.
• Lead the creation and delivery of content—including graphics, presentations, email campaigns, ads, and social media—that reinforces brand messaging and supports student and university engagement.
• Oversee and optimize website content for SEO, clarity, and user experience with a focus on engagement and conversion.
• Manage advertising campaigns and analyze performance to refine strategy and maximize ROI.
• Track and report on website traffic, lead generation, and campaign effectiveness using Google Analytics and related tools.
• Collaborate with cross-functional teams—including sales, product, university account management, and brand marketing—to align on strategy, messaging, and goals.
• Maintain and manage Off Campus Partners’ content and template library for consistency and efficiency. Ensure internal teams use approved marketing materials and templates consistently, maintaining brand integrity across all channels.
• Coordinate virtual and in-person events—such as housing fairs, webinars, and industry conferences—overseeing registrations, logistics, marketing strategy, and virtual site set up.
• Stay informed on higher education and student housing trends to inform marketing strategy and messaging.

Basic Qualifications (For internal applicants):

• Two years of experience in Marketing at The CoStar Group or a current employee within the Off Campus Partners brand. 

• Bachelor’s degree is required, preferably in Communications or Marketing from an accredited, not-for-profit University or College. 

BASIC QUALIFICATIONS (external)

• 2–4 years of experience in marketing, with a focus on digital strategy, content creation, or social media management.
• Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong understanding of SEO, SEM, and digital marketing best practices.
• Experience with Google Analytics, social media management tools (e.g., Hootsuite, Sprout), and content management systems (CMS).
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences.
• Strong project management skills; able to manage multiple priorities and meet deadlines.
• Strategic and analytical thinker with the ability to implement campaigns and drive results aligned with business goals.
• Highly organized self-starter who thrives in both independent and team settings, with strong attention to detail.

PREFERRED QUALIFICATIONS

• Experience working in higher education or the student housing industry.
• Experience with paid advertising platforms such as Google Ads and Meta (Facebook/Instagram) Ads.
• Proficiency with email marketing tools (e.g., SendGrid, Mailchimp) and campaign automation.
• Video editing skills for creating multimedia content (e.g., Adobe Premiere, Canva).
• Working knowledge of HTML/CSS for content updates and landing page edits.
• Experience using data visualization tools (e.g., Tableau, Power BI) to communicate marketing performance and insights.

WHAT’S IN IT FOR YOU?

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug 
• Life, legal, and supplementary insurance 
• Virtual and in person mental health counseling services for individuals and family 
• Commuter and parking benefits 
• 401(K) retirement plan with matching contributions 
• Employee stock purchase plan 
• Paid time off 
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks 

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing