Product Marketing Manager – Developer Technologies

Overview

We are looking for a results-oriented team-player with an interest and experience in software technology. Utilize your skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase awareness and adoption of Esri's developer technology products.

As a Product Marketing Manager, you will drive the marketing strategy for promoting our developer technology, stay informed on the competitive landscape, and execute on marketing activates that drive customer adoption for developer technologies. To be successful, you need to be a highly driven, self-motivated individual with strong communication skills who can work cross-functionally with Esri teams, partners, international distributors, and a broad range of customers. You will champion the needs of the developer community and evangelize key product and technology capabilities through the entire customer journey.

Responsibilities

• Develop go-to-marketing strategies for Esri developer technology products
• Develop buyer/user personas and product marketing briefs that identify problems, solutions, and value propositions for each relevant persona
• Lead, coordinate, and execute new product launches, product releases, as well as external & internal communications to educate and create awareness
• Partner with cross-functional teams to drive awareness and adoption of Esri ‘s developer technology
• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
• Provide internal messaging and sales-enablement materials to help business development and sales channels to succeed
• Attend events and represent Esri and our products as well as give product demonstrations as needed
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market
• Work with product management, product engineering, and global business development through the product development lifecycle

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% for strategic meetings, events and/or tradeshows
• Bachelor’s in business, marketing, or related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Experience with developer technology is preferred
• Experience or strong interest in learning in high-tech or geospatial industry
• Experience with marketing automation, analytics, advertising and targeting software

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