Experiential & ABM Marketing Lead

About AirOps

Today thousands of leading brands and agencies use AirOps to win the battle for attention with content that both humans and agents love.

We’re building the platform and profession that will empower a million marketers to become modern leaders — not spectators — as AI reshapes how brands reach their audiences.

We’re backed by awesome investors, including Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, and Alt Capital, and we’re building a world-class team with in-person hubs in San Francisco, New York, and Montevideo, Uruguay.

Job Brief

Join AirOps as our Head of Experiential & ABM Marketing and take the lead in shaping how we connect with our most important audiences. In this role, you’ll own the strategy and execution for high-impact field marketing programs, executive events, and account-based initiatives that drive pipeline and deepen relationships with key enterprise accounts.

You’ll design and deliver memorable experiences—ranging from flagship conferences to exclusive executive dinners and thought leadership forums—that position AirOps at the forefront of the industry conversation. You’ll also lead our ABM efforts, orchestrating multi-channel campaigns and bespoke activations that engage and convert our most valuable prospects.

This is a hands-on, highly collaborative role where you’ll work cross-functionally with sales, product marketing, and content teams to ensure every touchpoint is impactful, measurable, and aligned to our growth goals.

Responsibilities

• Experiential Marketing Leadership: Own the strategy, planning, and flawless execution of AirOps’ in-person and virtual experiences, including quarterly conferences, executive roundtables, VIP dinners, and event sponsorships.

• Thought Leadership Activation: Identify and secure speaking opportunities, fireside chats, and panel participation for AirOps leaders at industry events. Partner with content and PR to amplify our presence before, during, and after each activation.

• Account-Based Marketing: Design and execute targeted ABM campaigns and field events that engage high-value accounts at every stage of the funnel. Work closely with sales to align messaging and measure impact on pipeline.

• Event Operations: Manage all event logistics end-to-end, including venue selection, vendor management, attendee engagement, and post-event follow-up. Ensure every detail delivers a premium brand experience.

• Stakeholder Collaboration: Partner with GTM, sales, and product marketing teams to align experiential and ABM strategies with broader business objectives. Share insights and learnings to inform ongoing campaign optimization.

• Measurement & Reporting: Define success metrics for all programs, track performance, and deliver actionable insights. Use data to continuously refine our experiential and ABM approach.

• Innovation & Experimentation: Stay ahead of industry trends and experiment with new event formats, technologies, and engagement tactics to keep AirOps at the cutting edge of B2B marketing.

Qualifications

• 5+ years of experience in B2B field marketing, experiential marketing, or ABM, with a proven track record of delivering high-impact programs for enterprise audiences

• Demonstrated success in planning and executing large-scale conferences, executive events, and bespoke ABM campaigns

• Exceptional project management skills, with the ability to juggle multiple programs and deadlines simultaneously

• Strong analytical mindset with experience measuring event and campaign ROI, and using data to inform strategy

• Outstanding written and verbal communication skills, with a knack for storytelling and executive presence

• Deep understanding of the B2B buyer journey and experience collaborating closely with sales and GTM teams

• Creative, resourceful, and energized by building programs from the ground up in a fast-paced, high-growth environment

• Willingness to travel for events and activations as needed

Our Guiding Principles

1. Extreme Ownership

2. Quality

3. Curiosity and Play

4. Make Our Customers Heroes

5. Respectful Candor

Benefits

• Equity in a fast-growing startup

• Competitive benefits package tailored to your location

• Flexible time off policy

• Generous parental leave

• A fun-loving and (just a bit) nerdy team that loves to move fast!