Senior Manager, Digital Marketing

At Avon, beauty is more than skin deep. We are inspired by our community of passionate women; yesterday, today, and tomorrow. Avon is all about celebrating each other and our achievements in business and in life, inviting others to join us, and committing to be a force for good.

About the Role

As a member of the Digital's leadership team, the Sr. Manager of Digital Marketing is an experienced individual that will be responsible for working with cross-functional teams to develop, communicate and ensure execution of digital marketing strategies. This key player should feel comfortable in a fast-paced environment and be capable of managing external and internal relationships. This individual will report to the Head of Digital and will serve as a lead member of the Digital Marketing Team. This person should have a solid understanding of the best digital marketing and merchandising practices by presenting insights that drive actionable recommendations and growth to help shape Avon's data-driven approach and accelerate the digital marketing landscape.

Responsibilities

• Identify Data anomalies and opportunities to support a user privacy approach
• Work through big data sets to scope segmentation and personalization opportunities
• Manage and oversee a team of Digital Marketers and the Social team in effort to maintain campaign turnover and digital activations
• Drive customer and representative acquisition through successful digital marketing campaigns and user journeys
• Drive acquisition and top-line business growth through organic and paid social, display, video, search and all digital marketing channels
• Partner with media agencies to ensure business objectives are met and adhere to compliance and best practices
• Create end-to-end omni-channel campaigns, from briefing, tracking, measuring, and attributing integrated campaigns
• Provide on-going reporting and analysis to extended teams such as Leadership, Marketing and Operations.
• Build A/B and multi-variant test plans across digital channels and website to establish continual optimization opportunities in execution while analyzing and reporting results to provide further recommendations
• Develop on-going strategies to optimize channel-specific performance through marketing automation by working closely with our in-house digital leads of our CRM, Automation and Tech efforts
• Actively researching and keeping up-to-date on digital, social, direct-selling models, networking marketing and beauty trends

Qualifications

• Bachelor's degree from an accredited college or university
• Data-driven mindset
• At least 6+ Years of Digital Experience
• At least 3+ years of Managerial experience
• Experience in SEM, SEO, Affiliate, CTV, Email, SMS, Display and Social but not limited to other paid media channels
• Adequant knowledge and business manager experience navigating through social channels such as Meta, IG, Tiktok, and YouTube
• Solid understanding of CPC, CPM, ROAS and other contributing conversion KPIs
• Effectivity has managed large scale budgets to determine strategic growth plans and technical support
• B2B, Lead Generation and B2C ecommerce experience across beauty is preferred
• Experience with Vendor/Agency Relationship Management
• Exceptional oral and written communications skills
• Project management acumen to quickly work with various stakeholders and manage multiple internal contributors
• Comprehensive knowledge of the digital landscape and goals, digital marketing, and brand strategies

Our Benefits

• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in Avon's matching contributions to the 401(k) Plan. Avon matches your contributions dollar-for dollar up to 3% of your eligible pay, and $0.50 per dollar on the next 2% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits with option to buy up
• Wellness incentive programs
• Commuter, Health Reimbursement (HRA) and Flexible Spending (FSA) accounts
• Family Care (back-up child and elder care) benefit Programs
• Additional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.

Salary Range: $120-130k

Avon is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.

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