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Sr. Field Marketing Manager - TEMP

WalkMeSan Francisco, CA
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Job Description

Industry leader? Well, how about an industry creator?! At WalkMe, now an SAP company, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to pinpoint and resolve digital friction, regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune 100 companies and 6 Fortune 10 companies working with us daily, we’re transforming how enterprises interact with their technology. So, if you’re an expert in your field, and looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!

We are seeking a dynamic Field Marketing Professional to own and drive our integrated marketing plan through specific initiatives and events across the West region and LATAM.  The Sr. Field Marketing Manager position is a short-term contract and will report directly to the Sr. Director, Field Marketing. In this role, the Sr. Field Marketing Manager is a strategic partner to the business and an important execution arm with demand generation activity in order to support the overall pipeline creation/generation goals of the Americas revenue organization. The Sr. Field Marketing Manager also works closely with the  Sales and Customer Success teams as they improve top of funnel growth, customer expansion, and retention through a variety of segment-focused marketing campaigns and tactics.

This is a 6-month temp role.

What you’ll own

  • Develop a trusted partner relationship with the regional Sales leadership teams in the West region supporting business and pipeline needs through marketing tactics, activities and programs. 
  • Continue to build out and execute the integrated marketing field strategy for the West region, collaborating across teams to leverage existing global campaigns, learnings from other regions and be a source of knowledge for updates around field marketing. 
  • Introduce new and innovative approaches to generate leads and accelerate pipeline while accounting for regional differences and improving the customer experience. 
  • Adjust strategy and plans based on pipeline needs to the various business segments.
  • Own regional campaign and event execution, evaluation, and reporting, sharing results and recommendations with Sales and Marketing teams. Track marketing expenses to ensure that resources are allocated optimally across initiatives.
  • Track marketing expenses to ensure that resources are allocated optimally across initiatives. 

What you’ll need to succeed:

  • Bachelor’s degree and 7+ years’ Marketing and  / or Sales experience in tech and ideally a SaaS company.
  • Background in marketing communications, brand management, campaign development, events, and digital marketing. 
  • Proven track record of planning and executing integrated Marketing campaigns to high profile accounts that ensure success of an extended ecosystem, designed to scale. 
  • Direct experience developing campaigns aimed at specified personas and providing sales development support.
  • Experience with marketing automation tools, such as Pardot, Salesforce, 6Sense, Tableau, and Bizzabo.
  • Excellent project management and execution skills, with a high attention to detail, an ability to prioritize independently, and to delegate tasks to contractors or agencies when appropriate. 
  • Proven track record of making data driven decisions to continually optimize performance, determine future investments, and reporting success to varied audiences. 
  • Business-level fluency in Spanish ideal.

What Sets Us Apart

  • At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more.  We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.   
  • We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation.  We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic. 
  • Flexible Work Arrangements: We offer hybrid and flexible hours to help manage work commitments and personal life effectively. 
  • Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
  • WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
  • WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Our job titles may span more than one career level. The hourly rate for this position is between $60-90/hr. The hourly rate is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The hourly rate is subject to change and may be modified in the future.

TO ALL RECRUITMENT AGENCIES:
WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.