Creative Strategy Manager - Performance Marketing

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built & now in 2025 we have ****just been acquired by Strava! 🤯 🎉

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join 🚀

Requirements

What You’ll Be Doing:

We’re hiring a Creative Strategy Manager in our Performance Marketing Team to develop and execute our paid ads creative strategy in the US market. As we grow and build out our creative team in the US, you'll help map out the quarterly creative roadmap, manage both internal and external creative production, and coordinate a team of video and image specialists to deliver key projects.

In this role, you’ll be responsible for hitting production targets, developing new creative concepts and continuously refining our strategy to drive growth across Meta, TikTok, YouTube, and other visual channels. The US market is about to get big for us, and creative is our biggest lever to make that happen. We need someone who’s ready to bring fresh, bold ideas to the table, push boundaries, and have fun with it. At Runna we love experimenting! This role is great for someone who can measure the impact of their ideas so we can learn fast and scale the wins.

• Lead the creative strategy for the US market, aligning with growth goals, with both short-term and long-term creative vision
• Manage and prioritize the creative output of junior team members and external resources.
• Ensure timely delivery of high-quality creative assets aligned with campaign goals.
• Set the cadence for content shoots, maintaining a consistent pipeline of fresh ads.
• Collaborate with the UK team to align on strategies and tailor execution for the US market.
• Own and update creative guidelines to ensure consistency and alignment.
• Develop and manage a creative testing roadmap, optimizing based on data and prioritizing what matters most.
• Lead the development of channel-specific strategies (e.g., TikTok, Meta).
• Act as the bridge between Creative and Performance Marketing teams.
• Inspire and motivate the team, encouraging innovation and exploring different ways of approaching challenges.

What You’ll Bring To The Team:

• 5+ years of experience in creative strategy, with a strong focus on paid social (essential!).
• You’re a top creative strategist with a strong background in paid social (essential!).
• Proven experience in leading creative teams, ideally in a mobile app or subscription-based business.
• Expertise in managing creative production processes, timelines, and deliverables.
• Experience designing and running creative tests, analyzing results, and driving optimization.
• Strong understanding of creative direction, brand guidelines, and asset development.
• In-depth understanding of advertising platforms like Meta, TikTok, and YouTube.
• Ability to balance creative innovation with meeting performance goals, including CAC and LTV.
• Strong communication skills to present data-driven insights and creative strategies to the broader team.
• Boston based and happy to be in the Harvard Square office a couple of times a week

Benefits

Salary and Benefits

We’re offering a salary of $70,000-$80,000 per year, depending on experience / location, plus participation in Strava's long-term incentive (stock) programs. Overview of our benefits is below:

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the USA 🇺🇸

• Flexible working – we typically spend 2–3 days a week together in our Harvard Square office
• 25 days holiday, plus bank holidays (which you can take whenever suits you) or unlimited holiday (role dependant)
• 📱Runna subscriptions for you and 5 of your friends (get ready to be your friends fave person or save them for xmas presents!)
• 🧡 Strava membership!
• 🧘 Headspace membership
• 💸 Money every year to spend on gear, events and the gym!
• 🤑 We’ll give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)
• 🏥 Health insurance (including Dental and Vision) and workplace 401K scheme
• 💖 Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
• 🥕 Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

Please see more info on our amazing benefits here: Benefits at Runna

Our Interview Process:

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Screening call with Josh in the Talent Team (20 minutes video call)
2. Intro call with Miranda, Head of Growth (25 minutes video call)
3. Take Home Task and Interview with Laura, Performance Marketing Lead and Calum, Creative Manager (50 minutes video call)
4. Final round! Boston office visit ~1hr in-person to meet with Dom, CEO and the rest of the US team

Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

How To Apply:

Please apply through this link (this will take you to our Workable career hub). Please note, we are unable to accept any applications outside of Workable. If you have any questions regarding the status of your application, please email careers@runna.com

Still have questions or want to know more? Check out our Careers Page ✨