Director Of Marketing

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Description

Job title: Director of Marketing

FLSA status: Exempt

Department: Corporate

Reports to: Chief Executive Officer

Position summary: The Director of Marketing is a position of ultimate responsibility for the performance and the development of formal business and marketing plans to meet strategic objectives. This role places a strong emphasis on media buying and promotional strategy, particularly across digital platforms. Overall accountability for marketing, strategic planning as it relates to all marketing, procurement of all merchandise, Cravin's Market & Cravin's Bakery, EDI, supervision of information management systems, Pricebook and category management.

General Purpose: To provide our customers with total satisfaction by offering competitively priced, high quality products and services in a clean, safe and friendly environment. To serve our community through volunteerism and produce a return on assets which will assure the future prosperity of our employees and our company. To be an ambassador of our "Living Brand" by building relationships with our customers.

Role Qualifications:

• Bachelor's Degree in Marketing or business related discipline
• Strong writing and communications skills with high degree of creativity
• Traditional and Computer Assisted Graphic Design capabilities
• Proficient in Microsoft Office including Excel and Apple/MAC applications, with high degree of competence in MS Publisher and MAC Graphical software

Position Responsibilities:

• Builds Relationships
• Foster the Culture
• Promotes Living Brand
• Serves as Product Brand Advocate
• Responsible for profitable marketing and procurement of merchandise and proper product availability and display
• Negotiate and authorize all purchasing and merchandising agreements
• Ensure that all vendors are aware of and comply with the Family Express Corporation vendor policy
• Organize, maintain and project necessary written analysis of information to derive at purchasing, merchandising, advertising and marketing decisions
• Maintain and manage vendor relations
• Oversee pricebook and information management systems
• Inform field and operations personnel of promotions accurately and in a timely manner
• Assist the company Chief Financial Officer in the area of budgeting and business planning
• Attendance at management meetings and retreats
• Completes any and all scheduled performance reviews
• Various other duties as assigned by the company President and Chief Executive Officer

Requirements

Essential Skills and Experience:

• Situational Awareness
• Strong customer orientation
• Time management including multitasking, productivity, and a sense of urgency
• Excellent interpersonal and highly effective written and verbal communication skills
• High performance team building and strong team player
• Commitment to company mission and values
• Constructively deals with conflict
• Adaptability, flexibility and receptive to change
• Problem analysis & problem resolution at both strategic & functional level
• Effective fact-based decision making based on sound judgment, reasoning and collaboration
• Ability to read, write and understand English
• Extensive experience in a senior management position as it relates to the general job summary
• Superb leadership, negotiating and strategic planning skills
• Sufficiently proficient with c-store industry related vendor discounts
• Sufficiently proficient with EDI, pricebook, and information management products
• Demonstrative background of stability and longevity with previous employment

Nonessential Skills and Experience:

• Graduate degree in a related field
• 5-7 years' experience in Advertising or Design related field Agency or In-House
• Previous retail experience
• Microsoft Office experience

Physical demands and work environment:

• Physical Demands: While performing the duties of this job, the employee is required to sit and stand for prolonged periods; work longer than eight (8) hour shifts, reach, climb, balance, stoop, kneel, crouch; talk and hear; taste and smell. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to focus.
• Work Environment: Must have flexibility, all days of the week, when necessary.