Digital Marketing Specialist - Candidate Marketing

It's fun to work in a company where people truly believe in what they're doing!

We're committed to bringing passion and customer focus to the business.

AHSG is a technology-driven, fully diversified workforce solutions platform, serving thousands of endpoints across health systems, hospitals, and outpatient clinics in all 50 states. Headquartered in Edmond, Oklahoma and with additional offices in Michigan and Texas, AHSG's five divisions span across high growth and resilient segments of healthcare staffing including technology, nursing, allied health, dialysis, and non-clinical. AHSG is a portfolio company of Littlejohn & Co., LLC.

What You'll Do:

• Craft and execute candidate-focused email and SMS campaigns, including the use of automation and AI, through tools such as Constant Contact and Sense.

• Build and deploy surveys to gather feedback and improve engagement strategies.

• Manage paid digital campaigns, including Google Ads and paid social media, to drive healthcare professional acquisition.

• Create SEO-friendly content and graphics for job postings, landing pages, blogs, videos, and campaign assets using tools like CANVA, Webflow, Navattic, and HubSpot.

• Optimize the candidate marketing funnel across digital channels from initial touchpoint to applications, including the development of candidate personas and segmentation.

• Monitor campaign performance and report on KPIs such as cost-per-application (CPA), lead-to-hire ratio, and engagement rates utilizing Google Analytics and other platforms.

• Manage and optimize campaigns across third-party and healthcare-specific job boards and sourcing platforms. (Including Indeed, LinkedIn, Facebook, etc.)

• Maintain vendor relationships and oversee third-party tools or agencies used for candidate sourcing or marketing support.

• Collaborate with internal teams, including recruiting, compliance, and sales, to ensure alignment of marketing initiatives with candidate demand.

• Draft press releases and content to support branding and thought leadership

• Integrate marketing systems with ATS and CRM platforms to automate workflows and ensure efficient lead capture and tracking.

• Conduct A/B testing and data analysis to improve content, targeting, and conversion strategies

• Stay up-to-date with healthcare staffing trends and candidate behaviors to inform marketing strategies

Experience/Skills:

• 2+ years of Marketing experience preferably in staffing, healthcare, or talent acquisition.

• Strong understanding of omnichannel marketing, candidate journeys, and funnel optimization. Including use of Google AdWords, Google Tag Manager, and Meta Business Suite/Facebook Ads Manager.

• Experience managing candidate acquisition campaigns via paid search and social

• Experience working with ATS or CRM platforms to support recruiting efforts

• Experience and familiarity with SEO best practices, programmatic job advertising platforms and sourcing vendors.

Education: Bachelor's degree in marketing, Business, Communications or related field

Salary: $58k - 65k

Location: In-office Frisco, TX (Hybrid role)

Benefits:

• 401K with Company Match (100% vested as of day 1)

• Company paid Basic Life and AD&D plan up to $150K

• Company paid Short Term Disability

• Company paid employee coverage for medical, dental and vision

• Flexible PTO plan

Why Join AHSG?

Competitive Salary & Benefits: We offer a competitive compensation package and comprehensive benefits.

Career Growth: Opportunities for professional development and advancement in a growing company.

Impactful Work: Ensure the quality and compliance of our staffing solutions to significantly impact healthcare delivery.

Qualified candidates must possess the physical and mental abilities necessary to perform the job's essential functions, with or without reasonable accommodation. Specific requirements may vary depending on the nature of the position. Applicants should be prepared to discuss their ability to meet these requirements during the interview process. A detailed job description outlining the physical and mental demands of the role will be provided upon request.

All AHSG companies, AHS Staffing, AHSA, and Trio Workforce Solutions are equal employment opportunity employers.