Senior Marketing Manager, Media & Data

CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world's largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visit http://coindesk.com [coindesk.com] and for breaking headlines, data and indices visit http://coindeskmarkets.com [coindeskmarkets.com]

In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.

Reports to:

CoinDesk Chief Executive Officer

The Opportunity:

We are seeking an entrepreneurial Senior Marketing Manager to spearhead the development and execution of innovative marketing strategies for CoinDesk's Media and Data divisions. In this influential role, you'll leverage your extensive full-stack marketing expertise and deep knowledge of the Crypto and Web3 ecosystems to craft compelling campaigns that captivate our target audiences. Your strategic vision will be instrumental in driving impactful results and elevating our core business lines to new heights.

This role is based in NYC and will be required to work onsite from our office a minimum of 3 days per week.

What You'll Do:

• Drive the execution of CoinDesk Media and CoinDesk Data marketing strategies across digital, email, and print channels.

• Lead the creation and implementation of brand-centric marketing campaigns across CoinDesk Media and CoinDesk Data's owned and operated channels

• Define and refine the brand tone of voice, evolving our messaging and positioning to maintain market leadership.

• Strategically introduce and reintroduce product verticals to both endemic and new audiences; Core Sites, Mobile App, Subscription, Newsletters, Video Network/Podcasts, Data and Research, and future New Product/Feature launches

• Oversee and optimize organic and paid media brand campaigns tailored to B2B and B2C audiences, ensuring measurable outcomes.

• Collaborate with the creative design team to produce compelling visual and written content to enhance performance marketing efforts

• Partner with Business, Product, Social, and Events teams to align marketing initiatives with company objectives.

• Develop and implement KPIs to measure and manage progress towards strategic goals.

• Partner with Product Leads, Sales, and Editorial partners in generating actionable plans to achieve CoinDesk KPIs.

• Lead social media campaigns and online community management efforts.

• Conduct competitive analyses to identify market differentiators and inform outbound competitive strategies.

• Actively gather and utilize feedback to enhance our products and marketing strategies.

What You Have:

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred.

• 7+ years of experience in full-stack marketing experience for B2B and B2C audiences, with a proven track record of driving cross-functional initiatives from ideation to execution.

• Professional experience in the crypto/blockchain/web3 industry is highly desirable.

• Expertise in crafting compelling messaging and positioning, with a portfolio of on-brand end-user content.

• A data-driven mindset with the ability to advocate for the customer and leverage insights and research to shape strategies.

• Exceptional written and verbal communication skills.

• In-depth understanding of marketing channel strategies, including website (CRO), digital, social, marketing automation, SEO, PPC, etc.

• Strong creative and analytical thinking abilities.

• Demonstrated ability to work independently and lead cross-functional teams.

• Proficiency in email marketing tools and CRM platforms; Salesforce/HubSpot

• Familiarity with analytics tools such as Google Analytics, Facebook Insights, etc.

• Bilingual proficiency in English is required; additional language skills are a plus.

Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $155,000 - $185,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.

EQUAL OPPORTUNITY

In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.

ACCOMMODATION

CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to recruiting@coindesk.com and let us know the nature of your request.