Associate Director, Paid Search And Social

Department

Booth Marketing: Global Marketing 1

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

• an unmatched faculty.
• degree and open enrollment programs offered on three continents.
• a global body of nearly 56,000 accomplished alumni.
• strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Associate Director of Paid Search and Social is a results-driven, creative individual responsible for developing, executing, and optimizing paid digital advertising campaigns to elevate Chicago Booth's brand presence and drive prospective student engagement. This role requires a strong understanding of both paid search and paid social strategies, with a focus on lead generation. The ideal candidate will be data-driven, collaborative, and proficient in managing campaigns across various platforms.

Responsibilities

• Refines and optimizes paid advertising campaigns to maximize lead quality, conversion rates, and efficient allocation of ad spend.
• Develops and implements a comprehensive paid social media strategy to enhance brand awareness and generate high-quality leads across Facebook, Instagram, LinkedIn, and TikTok.
• Oversees an external paid search agency to guide the execution of a global PPC strategy focused on increasing qualified leads and driving targeted traffic.
• Creates, monitors, and optimizes ad performance and landing pages using A/B testing, audience segmentation, and performance analytics.
• Analyzes campaign data, generates insightful reports, and provides actionable recommendations to measure effectiveness, adjust strategies, and maximize ROI.
• Collaborates closely with content, creative, and brand teams to develop compelling ad creatives and messaging to optimize ads for an enhanced user experience and improved conversions.
• Collaborates with content, creative, data analytics, brand, and admissions teams to develop compelling ad creatives, targeting strategies, and optimized ad messaging.
• Works with web development teams to optimize website conversion paths and enhance user experience.
• Stays current with industry trends, emerging ad formats, and platform updates to continuously improve and innovate digital marketing strategies.
• Implements remarketing strategies to nurture leads, track lead progression, and analyze conversion rates across the enrollment funnel.
• Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
• Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
• May assist managing relationships with external sales agencies.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

Certifications:

• --

Preferred Qualifications

Education:

• Bachelor's degree.

Experience:

• A minimum three years of proven experience in digital advertising and PPC campaign management.
• Background with A/B testing, audience segmentation, and conversion rate optimization.

Technical Skills or Knowledge:

• Strong analytical skills with proficiency in Google Analytics, Search Ads 360, and other reporting tools.
• Skilled with Adobe Analytics.
• Proficient with CRM platforms, Slate.

Preferred Competencies

• Demonstrated success in managing social media advertising platforms and executing effective campaigns.
• Develop, execute, and manage multi-channel marketing campaigns.
• In-depth understanding of bid strategies, quality score, ad copywriting best practices, and landing page optimization.
• A solid understanding of the creative needs for various paid social tactics and direct the creative team on best practices for each channel.
• Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.
• Excellent strategic planning, critical thinking, analytical, and persuasion skills.
• Manage multiple detailed tasks and projects simultaneously, while meeting strict deadlines and handling frequent interruptions.
• Professional demeanor, including tact, discretion, and a customer service-oriented approach.

Working Conditions

• This position is currently expected to work a minimum three days per week in the office.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family

Communications

Role Impact

Individual Contributor

Scheduled Weekly Hours

37.5

Drug Test Required

No

Health Screen Required

No

Motor Vehicle Record Inquiry Required

No

Pay Rate Type

Salary

FLSA Status

Exempt

Pay Range

$65,000.00 - $85,000.00

The included pay rate or range represents the University's good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible

Yes

The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Posting Statement

The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.