Communications Manager

About the role

The Communications Team at Betterment plays a critical role in building the Betterment brand and supporting growth across all three lines of business

The Communications Team is responsible for maintaining Betterment's position as a leading wealth management platform, identifying opportunities with media, creating partnerships with key leaders and influencers, and supporting Betterment's mission of "Making People's Lives Better". Members of the communications team work closely with marketing to ensure brand alignment and work alongside other Betterment departments to tell Betterment's story to external audiences. They also play a key role in internal communications, supporting the People team, executive team and ERG leadership.

As a Communications manager you will join our highly dynamic team to support day-to-day operations of the function including managing two external PR agencies, liaising across functional teams such as legal and social, expanding and growing our media relationships by securing and placing stories, and launching products across Betterment's three lines of business (retail, retirement, RIA custody).

The ideal candidate will have a strong understanding of the fintech and/or wealth management space and be deeply attuned to lifestyle & finance trends with demonstrated expertise in earned media, executive communications, social media strategy, and agency collaboration.

This role is based out of our NYC office. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment's total compensation package for employees.

• New York City: $115,000 - $130,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus.

A day in the life

• Drive day-to-day operations of Communications function:
• Develop and successfully implement strategic PR initiatives to improve Betterment's brand presence.
• Collaborate with internal stakeholders and external agencies to identify key messages and execute PR campaigns and product launches.
• Identify and build key relationships with industry reporters across all three of Betterment's lines of business.
• Oversee the compliance review process for all public-facing Communications team content to ensure it meets legal, regulatory, and brand standards.
• Staff Betterment spokespeople during media opportunities, provide live feedback and help media train new SME's.
• Help hone Betterment's external brand identity with the media, partners, influencers etc.
• Craft first drafts of press releases, talking points, surveys, and media responses; serve as a quality control point for tone, accuracy, and clarity.
• Work closely with content and social media teams on messaging alignment
• Monitor industry trends and competitor activities to identify proactive opportunities for press engagement and act as the first line of contact for inbound inquiries.
• Support internal communications efforts as needed, with a primary focus on external communications and media relations and OKR tracking.

What we're looking for

• Proven experience in media relations and strategic communications planning.
• Exceptional written and verbal communication skills, with the ability to engage effectively with stakeholders at all organizational levels.
• Creative, collaborative, and organized, with a knack for balancing multiple projects at once.
• Experience working with senior leaders and executive communications.
• Deep understanding of the financial services media landscape, with established relationships with key journalists, editors and producers.
• Can think outside of launches to advance narratives through proactive opportunities.
• Experience handling confidential and sensitive information with discretion.
• Proficiency with media monitoring tools and digital/social media platforms.