Product Marketing Manager - Commercial PC

The Product Marketing Manager - Commercial PC Category leads the development and execution of product marketing strategies for the North American market. This role is responsible for launching commercial desktop and laptop PCs, aligning with product and sales goals, managing marketing campaigns, supporting go-to-market initiatives, and collaborating cross-functionally to drive growth. The ideal candidate is both a strategic thinker and hands-on executor, with strong presentation, analytical, and creative skills.

Essential Duties and Responsibilities:

• Lead marketing strategy for the Commercial PC category in North America
• Plan and execute go-to-market strategies in line with business objectives and ROI
• Develop NPI (New Product Introduction) marketing collateral for commercial desktops and laptops
• Own the development of campaign materials and messaging across ATL (above-the-line) and BTL (below-the-line) activities
• Manage cross-functional implementation of marketing initiatives
• Collaborate with ASUS HQ Global Marketing Team to align on global product strategy
• Analyze and support MDF (Market Development Funds) compliance and reporting
• Provide market insight to identify local positioning opportunities and understand competition
• Represent ASUS at tradeshows and industry events to support lead generation and brand presence
• Maintain strong internal and external communication and project alignment
• Maintain good attendance and punctuality

Knowledge and Skills:

• Strategic mindset with executional attention to detail
• Strong presentation, negotiation, and financial analysis capabilities
• Deep understanding of B2B and B2C marketing processes and stakeholders
• Effective communication in written and verbal English
• Technical knowledge of PC hardware and market positioning
• Experience in campaign development, digital and print production
• Strong copywriting and creative direction skills
• Excellent organizational and prioritization abilities

Required Qualifications:

Years of Education

• Bachelor's degree (B.A. or B.S.) in related field or equivalent

Work Experience

• 5-8+ years of product marketing experience; prior managerial experience preferred

Preferred Qualifications:

• Background in Gaming, PC, IoT, or hardware-related technologies
• Experience managing creative, advertising, or media agencies

Working Conditions:

• Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods
• Domestic travel required, approximately 30% of the time

$110,000 - $200,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.