Senior Marketing Science Analyst

Who We Are

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Location: Los Angeles

The intersection of media and technology is our sweet spot and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and teams tasked with creating exceptional experiences for our passionate communities.

About The Team

The Center for Data and Insights (CDI) is the centralized team of data engineering, BI, analytics, and data science experts, passionate about servicing the team with reports and insights. The mission of the group is to inspire, support, and guide our partners to be data-aware and build the systems of intelligence to discover insights and act on them.

We are looking for a hands-on Senior Marketing Science Analyst with experience understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. You will report to the Manager, Marketing Science and Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to promote better decisions every day.

About You:

• 8+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization
• 3+ years of experience writing complex SQL queries, experience in marketing data automation
• 3+ years of experience with data visualization tools like Tableau, Superset.
• Understanding of install and user-level paid campaign tracking to support multi-touch attribution with UTMs and MMP data for all major marketing channels
• 2+ years of experience in Marketing Mix Models (MMM).
• 2+ years of experience in forecasting models, regression-based analysis
• Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design
• Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc.
• Experience working with large datasets (Terabytes of data/ billions of records)
• 3+ years of experience measuring marketing performance against lifetime value metrics
• BS in Statistics, Computer Science, Information Systems, or a related field

A day in the life:

• Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across multiple business lines (theatrical, streaming, e-commerce, etc.)
• Partner with teams to design analytics tools to distribute certified dashboards and presentations and deliver ad hoc analysis for client partners throughout marketing
• Evaluate media measurement using MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing
• Lead/help develop testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing goals linked to main campaigns and always-on digital marketing tactics
• Partner with paid marketing teams in building weekly insight decks for the Marketing leadership team, documenting the impact of strategic projects on benchmarks and progress.
• Work with offshore and onsite teams and lead the sprint planning/management

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid