Text Automations Specialist

Position Overview 

We are seeking a full-time, in-office Automation & SMS Marketing Specialist to join our growing marketing team. This role is responsible for managing and optimizing text messaging automation efforts using Go High Level (GHL). The ideal candidate has experience in CRM automation, marketing copywriting, workflow design, data analysis, reporting, API integrations, and leveraging AI-driven tools to enhance automation and messaging strategies. 

This is a collaborative position—you will work closely with other marketing team members, operations, and customer service to align automation strategies with company goals. Extreme attention to detail is critical, as small errors in automation or messaging can impact customer experience and performance metrics. We take pride in our ability to level up people's skills by teaching them our platforms and practices; this could be your first step into the marketing space or you could be a seasoned veteran, we'd love to hear from you!

Key Responsibilities 

• Automate SMS Communication – Build, refine, and maintain text messaging workflows within Go High Level to engage customers at key touchpoints (e.g., appointment confirmations, follow-ups, promotions). 

• Craft Effective SMS Marketing Copy – Write clear, concise, and compelling text messages that drive customer engagement, increase response rates, and align with the company's brand voice.

• Workflow Creation & Optimization – Design, test, and implement automated workflows that streamline customer interactions, reduce manual workload, and improve efficiency. 

• CRM & Software Management – Maintain data integrity, segment audiences, and ensure automation sequences are personalized and relevant across platforms. 

• Data Collection & Analysis – Gather, organize, and analyze data from SMS campaigns, customer interactions, and automation workflows to identify trends and areas for improvement. A/B testing and weekly data reporting.

• AI & Emerging Technology Integration – Stay at the forefront of automation by leveraging AI tools to optimize SMS workflows, enhance personalization, and improve efficiency. 

• Integration & Troubleshooting – Work with other marketing tools, Zapier, and third-party integrations to ensure seamless communication between platforms. 

• Enterprise Software Familiarity – Utilize tools like Monday.com for project tracking, Microsoft Office and Enterprise products, and ServiceTitan to optimize workflow efficiency. 

• Compliance & Best Practices – Stay up to date with SMS compliance laws (TCPA, opt-ins, opt-outs) and best practices to maintain customer trust and deliverability. 

Qualifications 

• Extreme attention to detail — small mistakes in automation or messaging can have significant consequences. 

• Proven experience with learning new software platforms

• Strong understanding of SMS automation, CRM management, and lead nurturing workflows. 

• Data-driven mindset with experience in data collection, performance tracking, and reporting. 

• Awareness of and proficiency in evolving AI tools to enhance automation, content creation, and workflow optimization. 

• Familiarity with Monday.com, Microsoft Office & Enterprise products, and ServiceTitan is preferred. 

• Strong communication and teamwork skills with the ability to collaborate in a fast-paced environment. 

• Must be available to work full-time or part-time (40 hours per week/20 hours per week), in our Orem, UT office. 

Please provide an updated resume to apply! Must pass a drug screen and background check.