Head of Growth Marketing

The Head of Growth Marketing is responsible for the following

• Developing and executing comprehensive growth marketing strategies and multi-channel campaign plans to acquire new customers and expand within existing accounts across multiple target verticals (e.g., Energy, Manufacturing, Pharma, etc.) and buyer personas.
• Building, mentoring, and leading a high-performing growth marketing team, including specialists in campaign management, digital marketing, content marketing, marketing operations, analytics and account development representatives (ADR/SDR).
• Establishing and optimizing the end-to-end planning, marketing technology (MarTech) stack, and analytics processes and infrastructure to ensure efficient campaign execution, accurate tracking, and insightful reporting on key performance indicators (KPIs) on monthly, quarterly and annual cadences
• Designing and implementing integrated marketing campaigns, including Account-Based Marketing (ABM) programs, in close collaboration with Account Development Representatives (ADRs) to generate high-quality sales pipeline.
• Partnering internally and externally to create compelling and relevant content tailored to specific industry needs and buyer stages, ensuring alignment with campaign objectives.
• Driving continuous improvement by analyzing campaign performance, identifying opportunities for optimization, and implementing data-driven strategies to enhance pipeline generation and conversion rates.
• Managing the growth marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
• Collaborating closely with Product Marketing, Revenue, and other cross-functional teams to ensure consistent messaging and a unified go-to-market approach.
• Staying abreast of the latest trends and best practices in growth marketing, MarTech, and the industrial AI and SaaS landscapes.
• Contributing to the development and implementation of best practices within the marketing organization, embodying Cognite's values of Impact, Ownership, and Relentlessness.
• Acting as a thought leader internally and externally.
• Serving as a role model within Cognite, championing our values and principles and fostering a culture of psychological safety, openness, and trust within the team and broader organization.

To meet the demands of this role, you should have

• Extensive experience (typically 10+ years) in growth marketing, digital marketing, demand generation within a B2B SaaS environment, and ADR/SDR management with a proven track record of driving significant pipeline growth. Field marketing experience a plus. 
• Demonstrable experience in developing and executing successful multi-channel marketing strategies and ABM programs targeting enterprise prospects and customers.
• Deep expertise in marketing technology platforms (e.g., HubSpot, Marketo, Sendoso, Seismic) and analytics tools (e.g., Google Analytics, Tableau, Power BI, Domo), with the ability to implement and optimize MarTech stacks.
• Strong analytical skills and a data-driven approach to decision-making, with the ability to interpret complex data and translate it into actionable insights.
• Proven leadership and team management experience, with the ability to build, motivate, and develop high-performing marketing teams.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams  and executive leadership.  
• A strong understanding of the industrial sector (Energy, Process Manufacturing, Pharma, etc.) and its unique marketing challenges and opportunities is highly preferred.
• A Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
• Comprehensive skill set in multiple marketing domains, recognized as a thought leader internally.
• Ability to drive long-term and strategic goals while possessing the depth to understand important implementation details.
• Demonstrated relentlessness and adaptability in overcoming challenges and driving progress on strategic initiatives.
• High energy and a proactive approach to all endeavors.
• A passion for continuous learning and the ability to inspire others by exploring new ideas and skills.
• A proven ability to develop and implement best practices within marketing.
• Exceptional collaboration and facilitation skills, capable of building strong relationships across the organization and within the industry.
• A strong embodiment of Cognite's core values, fostering a positive and inclusive work environment.