Senior Analytics Engineer, Marketing

About us

LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.

To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company - with offices in New York City; Greenville, SC; and Huntington Beach, CA - is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.

About the role

The Senior Analytics Engineer, Marketing is a SQL expert with a background in D2C marketing, funnel tracking, and analytics. This role will be responsible for analyzing and developing frameworks to support the marketing team and drive performance across paid media, email marketing, and customer acquisition funnels. This role will work closely with LifeMD's media buyers, email marketing teams, and business leaders to report on campaign performance and measure the effectiveness of new product launches. The ideal candidate will combine deep technical expertise with strategic thinking and careful, clear communication to guide decision-making and drive measurable business outcomes.

Key Responsibilities

Data Ingestion and Manipulation:

• Write code and design ingestion strategies to fetch data from source systems and prepare it for analysis
• Design, build, and document data pipelines using advanced SQL to lay the groundwork for consistent reporting and enable ad-hoc analyses
• Work with system owners to advise on data-generation best practices (normalization, logging tables, soft delete) to help produce high quality data from internal systems

Performance Marketing:

• Analyze paid media campaigns, including attribution modeling and ROI analysis, to drive acquisition performance
• Collaborate with media buyers to monitor campaign performance across channels, ensuring alignment with business goals
• Provide insights into funnel performance, from initial engagement through conversion, and identify opportunities for improvement; including building dashboards to measure and communicate marketing performance across campaigns and channels
• Provide actionable insights to guide acquisition strategies for new product launches and business initiatives
• Proactively monitor key acquisition and performance-marketing metrics and generate insights to inform strategic decision-making

Email Marketing & Communication Support:

• Partner with the email marketing team to evaluate prospecting campaigns, cross-sells, and retention-based communication initiatives
• Develop metrics and reporting to track the effectiveness of email journeys and customer engagement
• Support the development of data-driven strategies for prospecting sales and retention campaigns