Field Marketing Manager

Responsibilities

Workato is looking for a results-driven and highly motivated marketing professional to join our Demand Generation team as the Field Marketing Manager for North America. In this role, you will take the lead in expanding and scaling our field marketing efforts across the region. You'll be a key contributor, collaborating cross-functionally to shape go-to-market strategies and execute impactful campaigns that generate and accelerate pipeline.

What You'll Do:

• Build and Own the North America Field Marketing Program:

Develop and scale a cohesive field marketing strategy tailored to regional priorities and growth objectives.

• Execute Targeted, High-Impact Field Activities:

Plan and execute geo-targeted programs that align with broader integrated campaigns-from executive dinners to regional roadshows. Own end-to-end execution, including driving attendance, managing onsite experience, and ensuring high-quality follow-up to drive meaningful pipeline.

• Develop Scalable Processes:

Establish repeatable playbooks, templates, and best practices to ensure consistency and efficiency across events and campaigns.

• Measure What Matters:

Track and report on key performance metrics including event KPIs, lead generation, pipeline contribution, and ROI to continuously optimize program performance.

• Drive Cross-Functional Alignment:

Partner closely with sales leadership, account executives, and marketing stakeholders to ensure programs support pipeline goals and drive meaningful business outcomes.

Requirements

Qualifications / Experience / Soft Skills

• 4+ years of experience in field marketing and/or account-based marketing, preferably within B2B SaaS or technology companies.

• Proven ability to manage and scale multiple campaigns simultaneously-balancing competing priorities, tight timelines, and cross-functional stakeholders.

• A self-starter mindset with strong project management skills, high autonomy, and a sharp eye for detail; thrives in fast-paced, dynamic environments.

• Direct experience adapting product marketing messages and growth campaigns for specific personas and territories, project managing events, and partnering with sales to effectively execute field marketing programs that drive pipeline and revenue outcomes.

• Willingness and flexibility to travel as needed.

• Familiarity with tools like Marketo, Salesforce, Demandbase, and other modern MarTech platforms is a strong plus.

For NY applicants, the pay for this role begins at $100,000 plus variable, benefits, perks, and equity.

(REQ ID: 1449)