Media Specialist

Job Posting Title

Media Specialist

Agency

740 STATE TREASURER

Supervisory Organization

Office of the State Treasurer

Job Posting End Date (Continuous if Blank)

Note: Applications will be accepted until 11:59 PM on the day prior to the posting end date above.

Estimated Appointment End Date (Continuous if Blank)

Full/Part-Time

Full time

Job Type

Regular

Compensation

Starting Monthly Salary Range: $3,750.00 to $4,583.34

Starting Annual Salary Range: $45,000.00 to $55,000.08

Job Description

About The Job:

Are you a creative thinker with a passion for digital storytelling, marketing and community engagement? The Oklahoma State Treasurer's Office (OST) is seeking a detail-oriented and hard-working individual to join our team. The Media Specialist is a creative and innovative communications individual that tells OST's story to employees, stakeholders, state leaders and the citizens of Oklahoma.

This role helps shape our online presence and inform Oklahomans about financial programs, resources, and opportunities that impact their lives. This role combines strategy, creativity, and technical skills to deliver compelling content that educates and engages audiences across social media platforms and the web.

General Function:

This role reports to the Communications & Marketing Coordinator and works with divisional leadership to create original social media campaigns, graphics and content, maintains the Office of the State Treasurer public website, drives public engagement, and increases awareness about OST services.

This individual also manages and caters to communities across social media audiences by responding to comments and connecting people to helpful resources. Finally, this role tracks platform analytics to inform and adjust OSTs' digital strategy.

The ideal candidate is someone who thrives in a fast-paced environment, understands the importance of transparency, public service, working in a political environment, and who can translate complex topics into engaging, accessible content for the public.

Benefits:

State employees enjoy a comprehensive Benefits Package with a generous monthly benefit allowance between $150 and $1700 to offset the cost of insurance premiums for employees and their eligible dependents, a retirement savings plan, 11 paid holidays, and longevity payments. Employees earn 15 days of vacation and 15 days of sick leave in the first year of employment.

Physical Demands and Work Environment:

Work is typically performed in an office setting with climate-controlled settings and exposure to moderate noise levels. While performing the duties of the job, employee is required to communicate, move about inside the office, and perform keyboard and 10-key entries. This position requires long periods of remaining in a stationary position and daily use of a computer and phone. This position also requires the use of video and photography for the use of website and social media publications.

Essential Functions:

The functions within this job family will vary by level, but may include the following:

• Manage the office's social media accounts - including Facebook, LinkedIn, Twitter, and YouTube Channels, Instagram - developing regular posting schedules, and driving audience engagement.

• Design and produce digital media content, including high-quality written content, graphics, videos, and other interactive materials for day-to-day social media and social media campaigns.

• Review digital media analytics to evaluate campaign performance, identify trends, and make data-driven decisions.

• Capture, edit and publish photos and videos pertinent to the content necessary for the website and social media.

• Monitor, edit and update all website materials to ensure relevance and up to date material is always present.

• Monitor social media channels for public sentiment and issues relevant to OST (social listening).

• Proficiency in visual storytelling, graphic design, and content creation tools (e.g., Canva, Adobe Creative Suite, or similar platforms).

• Familiarity with content scheduling tools (e.g., Sprout, Hootsuite) and basic video editing.

• Conduct regular website cleanup to maintain user-friendly navigation and compliance with standards.

• Build awareness with relevant influencers, e.g., state leaders and partner agencies.

• Engage with the public by responding to comments, messages, and questions in a timely, professional manner.

• Strong writing, editing, and proofreading skills, with the ability to communicate complex ideas clearly.

• Creates quality content for internal-facing communications.

• Other duties as assigned.

Complexity Of Knowledge, Skills, and Abilities:

Knowledge of

• Social media marketing experience.

• Experience in Adobe Experience Manager for website creation and maintenance.

• Website content management systems (e.g., WordPress) and basic HTML/CSS.

• Experience developing social media strategies.

• Ability to develop the right voice for each social media platform.

• Building social media communities.

• Understanding and experience in graphic design and video production.

Skills in

• Adobe Creative Suite editing software

• Experience of being a brand manager on social media.

• Supporting and promoting webinars and online learning initiatives.

• Interpersonal and communication skills.

• Content creation for digital and print media.

• Event marketing and coordination.

• Email marketing and newsletter creation

• Podcast production and editing.

• Photography and photo editing.

• Website design.

Ability to

• Use good judgment and critical thinking.

• Read, interpret, and apply various rules and regulations.

• Be proficient with PC office software, desktop tools, and data entry ability.

• Direct social media coverage on multiple platforms.

• Collaborate with diverse teams to produce and edit multimedia projects.

• Design a user-friendly digital archiving database.

• Develop and implement strategic social media plans.

• Plan and schedule content across multiple platforms (Facebook, X, LinkedIn, Instagram, YouTube) to maintain a consistent posting cadence.

• Develop and launch a YouTube content strategy to expand public access to educational videos and informational content.

• Evaluate the performance of social media content using analytics tools and recommend improvements based on data.

• Demonstrate strong analytical, interpersonal, problem solving, time management and creative skills.

• Cope with stress related to standard job functions, including not limited to meeting deadlines, receiving customer complaints, and finding resolutions to the same, interactions with internal and external clients, multitasking and ability to handle a high volume of work assignments, and all other duties as assigned.

Education and Experience Requirements:

Requirements at this level consist of

• Completion of an associate degree in marketing, advertising, digital communications, or a related field and three years of relevant experience.

• Or a bachelor's marketing, advertising, digital communications or a related field and two years of relevant experience.

• Relevant experience is considered to be website maintenance, digital communications and design, social media content creation and curation, awareness of design and media laws and ethics, digital storytelling, user experience design, interactive media design.

• Additional consideration will be given to applicants who possess relevant certifications or qualifications that demonstrate expertise in this career field and those who possess experience in public sector communications, financial literacy, or civic engagement.

Special Requirements:

• Core working hours are Monday through Friday, 08:30 am to 5:00pm.

• All new hire employees are subject to a minimum 6-month to 1-year trial period.

• This position is at-will and Non-Exempt.

Additional Requirements:

• If education, certification, or license is required to meet qualifications, applicants must provide documentation with application.

• All applicants must be legally authorized to work in the United States.

This job description is not designed to cover nor contain a comprehensive listing of activities, duties or responsibilities that are required of the applicant selected for this job. Duties, responsibilities, and activities may change at any time with or without notice based upon agency and divisional needs.

Equal Opportunity Employment

The State of Oklahoma is an equal opportunity employer and does not discriminate on the basis of genetic information, race, religion, color, sex, age, national origin, or disability.

Current active State of Oklahoma employees must apply for open positions internally through the Workday Jobs Hub.