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Brand Manager, Downstream Marketing, CMF

Stryker CorporationPortage, MI

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Job Description

Work Flexibility: Hybrid

As an Brand Manager of Downstream Marketing on Stryker's CMF team, you will help bring impactful surgical innovations to life by driving product adoption, sales enablement, and customer engagement strategies. In this role, you will collaborate cross-functionally to support product launches, empower our sales force, and deliver marketing programs that shape how surgeons experience our technologies in the operating room. You will play a critical role in driving marketing strategies within the product commercialization space, ensuring seamless market execution and long-term success. Additionally, you will contribute to the development of our annual marketing plans, manage key supplier relationships, and support the growth and development of team talent within a dynamic, mission-driven environment.

What You Will Do

  • Lead the execution of downstream marketing strategies to support product launches, drive commercial growth, and reinforce brand positioning in the CMF space
  • Partner cross-functionally to build and execute commercialization plans that reflect deep market understanding and drive strong adoption in the field
  • Support and enable sales through the development of field tools, training resources, and campaigns that highlight product value and clinical impact
  • Manage relationships with external vendors and suppliers to ensure timely delivery of high-quality marketing materials and event assets
  • Identify and act on emerging customer needs to refine programs, tools, and messaging that enhance customer experience and business performance
  • Coach and develop team members, providing guidance on market dynamics, competitor positioning, and execution of strategic initiatives
  • Drive segmentation, targeting, and campaign effectiveness through data-driven insights and market analytics
  • Develop and manage budgets and forecasts aligned to strategic objectives and commercial goals

WHAT YOU NEED:

Required

  • Bachelor's degree
  • 8+ years of work experience

Preferred

  • Previous experience developing and mentoring team members to grow talent and drive results
  • Prior experience supporting product commercialization efforts, including launch planning, field execution, and cross-functional coordination
  • Prior marketing experience in the medical device or healthcare industry

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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