Marketing Specialist

Description

We're seeking a Marketing Specialist to support and manage strategic marketing initiatives targeting government organizations and the communities they serve. The ideal candidate is a strong project manager with excellent copywriting skills, a quick grasp of marketing technology platforms, and a few years of experience with email, social media, and performance reporting through tools like Google Analytics and Power BI. This role collaborates with specialist teams to orchestrate and report on each campaign, and includes opportunities for growth while directly benefiting local communities.

Responsibilities

• Develop and implement innovative, multi-faceted marketing campaigns, which may include email, print, social media, web, webinar, video, and in-person touchpoints with clients and prospects

• Become adept in the Tyler voice and writing style, using this to write effective, compelling content for the web, email, and collateral including brochures, product sheets, white papers, client profiles, videos, and more

• Ensure marketing messaging is consistent and drives the key messages in an impactful way

• Provide lead generation or client outreach support at events, such as trade shows or conferences, including on-site coordination where required

• Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact

• Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager

• Develop product knowledge and/or obtain product knowledge from internal subject matter experts to communicate about Tyler solutions clearly and accurately to an external audience

• Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed

• Meet and communicate with team members, clients, and stakeholders via email, chat, phone/video call, or in-person discussion, including with people in other offices or remote locations

Qualifications

• Bachelor's degree in a related field or equivalent experience

• At least 5 years of marketing experience

• An understanding of marketing communications vehicles, including email, social media, collateral, video, web, and trade shows

• Experience effectively managing a variety of marketing projects and timelines

• Strong writing skills and experience

• Expertise with AP style

• Mastery of Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Knowledge of digital marketing channels

• A positive attitude

• Advertising or PR agency experience a plus