VP, Commercial Marketing
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Job Description
Note to applicants: This role is located in Austin, TX.
Who You Are:
The VP, Commercial Marketing will lead and integrate our Field Marketing, Trade Marketing, and Shopper Marketing functions. This strategic leader will drive executional excellence, ensure seamless collaboration with Sales and Brand teams, and lead the development of customer-centric marketing strategies that drive brand equity, shopper conversion, and commercial success across all channels.
This role is eligible to participate in our Nutrabolt Bonus Plan.
What You're Good At:
- Lead team of specialists while influencing greater brand marketing teams; create the business plan and playbook for commercial marketing at Nutrabolt
- Set strategy and goals for field marketing, shopper marketing and trade marketing. Hold teams accountable and track/measure results.
- 360 vision and plan deployment for commercial marketing integration into National Retail Sales activity
- Customer and Distributor facing engagement including top to tops and Joint Business planning rollouts nationally
- Partner with sales, brand, and other commercial teams to align on priorities and execution of plans.
- Oversee annual planning, budget and ROI analysis on marketing initiatives to optimize investments
What You Contribute:
- 12+ years of progressive experience in marketing, with at least 5 years in a senior leadership role in the CPG or beverage industry.
- Proven experience leading Field, Trade, or Shopper Marketing teams.
- Deep understanding of the U.S. retail and distribution beverage landscape.
- Demonstrated ability to translate strategy into action and drive results.
- Strong leadership, communication, and cross-functional influencing skills.
- Analytical and data-driven mindset with a track record of measurable impact.
- Bachelor's degree required
Why Nutrabolt?
Wellness Benefits
Nutrabolt cares about our teammates' physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.
Lifestyle Perks
We offer unlimited vacation paid time off and volunteer time off. You'll get discounts on C4 Energy, Cellucor, and XTEND products, too!
Family Support
We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
Employment Type: Full-time
Work Environment: Office hybrid with travel to distributors and customers as needed.