Sr Director, Marketing (Latam) - Shark Beauty

About the Role

As Sr Director of LATAM Marketing, you will lead Shark Beauty's marketing strategy and execution across Latin America and serve as a key voice in shaping our approach to Latin consumers in the US and around the world. Based in Miami, you'll act as both a commercial driver and cultural ambassador, ensuring Shark Beauty resonates with diverse regional audiences while supporting our global growth strategy.

This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, commercial rigor, and team leadership to build brand connection and deliver measurable growth.

Responsibilities

Regional Leadership & Strategic Planning

• Serve as the voice of the Latin consumer to the Shark Beauty CMO, advocating for regional nuances in consumer behavior, retail dynamics, and media consumption
• Lead localization of Global Shark Beauty Marketing strategy, aligned with SharkNinja's global priorities and brand standards
• Provide advisory input into US and European marketing strategies that target Latin consumer segments
• Escalate to global stakeholders what is required for Shark Beauty to win in the LATAM region

Go-to-Market Excellence

• Own GTM planning for the LATAM region, including product positioning, partnerships, launch strategy, pricing, media, and retail readiness
• Localize global campaigns while ensuring cultural relevance and business impact
• Partner with sales to drive category expansion, retail activation, and trade marketing strategies across key accounts

Team Leadership & Collaboration

• Build, lead, and develop a high-performing LATAM Marketing team, who are responsible for the GTM execution of Shark Beauty's global marketing strategy in their specific markets
• Foster strong cross-functional partnerships across Product Marketing, Media, Creative, Sales, and Regional Distributors to achieve Outrageously Extraordinary growth
• Liaise with local agencies and partners to drive executional excellence in media, PR, and in-store experiences

Consumer, Category & Brand Stewardship

• Champion a consumer-first mindset, elevating local insights to inform brand strategy and innovation roadmaps
• Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets
• Ensure Shark Beauty's portfolio is positioned for long-term relevance and growth in the region, act as advocate

Qualifications

• 10+ years of marketing experience at a multinational beauty or personal care company, with at least 5 years in a regional or general management role across LATAM markets
• Deep understanding of Latin American culture, consumer preferences, and retail environments (including but not limited to Mexico)
• Experience influencing global organizations and adapting global playbooks to regional realities
• Strong leadership, stakeholder management, and team development capabilities
• Fluent in Spanish and English (Portuguese a plus)
• Willingness to travel across the region and to HQ as needed