Credit Card Lead, New Products

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Who we are:

Shape a brighter financial future with us.

Together with our members, we're changing the way people think about and interact with personal finance.

We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

At SoFi, credit cards are critical to our mission of helping our members get their money right and our goal of becoming a Top 10 Financial institution. Last year we launched two new credit cards to complement our flagship Unlimited 2% Cash Rewards card. And we're at just the beginning.

We are seeking a Credit Card Lead to drive the end-to-end development of a new, innovative card product. This individual will report to the General Manager for SoFi Credit Cards, and collaborate closely with Engineering, Product, Design, Marketing, Operations, Compliance, and Legal to bring the product to life. Once the product is launched, this individual will be responsible for managing all aspects of the card, including profitability, segmentation, activation, and engagement. 

What you'll do:

• Lead the end-to-end development and successful launch of a new, innovative credit card product, ensuring alignment with business goals and customer needs
• Manage the P&L for the product
• Develop and execute strategies for customer acquisition, activation, and ongoing engagement to maximize card usage and lifetime value.
• Monitor key performance indicators (KPIs) such as acquisition, spend, retention, and risk metrics to optimize product performance.
• Take full ownership of the product's Profit & Loss (P&L), managing revenue, costs, and profitability to meet financial targets and drive sustainable growth.
• Work closely with Marketing and EPD teams to design targeted campaigns and promotions that drive adoption and usage.
• Provide regular updates and insights to the General Manager and senior leadership on product performance, challenges, and growth opportunities.
• Foster a collaborative environment that encourages innovation, accountability, and cross-team communication throughout the product lifecycle.

What you'll need:

• Overall 8-10 years of credit card experience, preferably with charge cards
• Bachelor's degree in Business, Finance, or a related field; MBA preferred.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Ability to drive timely desired outcomes working collaboratively with various functional stakeholders
• Ability to work across multiple lines of business and effectively prioritize tasks. Ability to deal with ambiguity and competing objectives in a fast-paced environment.
• Excellent verbal and written communication skills, with the ability to effectively communicate with all levels of the organization

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. 

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

Pay range: $140,800.00 - $242,000.00

Payment frequency: Annual

This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.