Director of Marketing

Daymark Health is a value-based oncology company redefining the cancer care experience for patients, providers, and health plans. Daymark’s comprehensive, personalized cancer care platform empowers patients with dedicated care navigation, symptom-focused support, behavioral health care, and social resources. Combined with evidence-based health interventions and a hybrid in-person + virtual care model, Daymark is improving the overall cancer experience for patients, providers, and health plans – and setting a new standard in cancer care. 

Daymark’s groundbreaking approach is led by CEO Dr. Justin Bekelman, a pioneer in transforming cancer care, alongside some of the nation’s foremost leaders in oncology and value-based care. Daymark emerged from Healthcare Foundry, a platform dedicated to creating purpose-built, technology-enabled healthcare organizations. Daymark Health is backed by Maverick Ventures.

About the role

As the first Director of Marketing at Daymark Health, you’ll play a pivotal role in shaping the company's go-to-market strategy and building a modern, high-impact marketing function from the ground up. Reporting directly to our COO, you'll define our brand, deepen engagement with patients and providers, and power our growth as we prepare to launch with our first customer.

This is a hands-on, strategic role: you’ll start as a team of one, but you’ll have access to consulting support to help you build and scale quickly. You’ll collaborate across product, clinical, operations, growth, and leadership teams to ensure marketing is a core driver of Daymark’s success.

What you’ll do

Within your first six months on the team, you will have:

• Established core marketing operations with an initial strategy, brand positioning, and messaging framework aligned to Daymark’s mission.
• Launched local market engagement campaigns including direct-to-patient materials (letters, texts, flyers) and a storytelling content pipeline highlighting real patient and caregiver experiences.
• Developed provider engagement materials including referral messaging, one-pagers, decks, and co-branded content that deepen relationships with oncology and primary care groups.
• Built early marketing infrastructure including basic tools for campaign management, content storage, and performance tracking that will allow the function to scale over time and across new markets and segments.
• Produced a foundational collateral toolkit for community outreach—print, digital, email, and SMS templates.
• Delivered early wins in local awareness and engagement with metrics to guide future iterations.

After 12 months you have:

• Scaled local market outreach across geographies and populations with measurable improvements in engagement and brand awareness.
• Built a robust storytelling engine that features patients, caregivers, and providers, fueling both brand identity and trust.
• Created a full payer marketing toolkit with buyer personas, value propositions, and ROI-focused content to support growth team sales efforts.
• Implemented a sustainable marketing function with a clear planning process, internal content workflows, and supporting vendor/contractor relationships.

After 18 months we’ll expect you to have:

• Positioned Daymark as a recognized and trusted brand in the markets we serve, with strong brand recall among patients, providers, and payers.
• Enabled scalable provider and community referral channels with repeatable messaging, onboarding materials, and engagement strategies.
• Established a strategic marketing roadmap aligned to business goals, with data-driven performance management across channels.
• Built a small but effective marketing team or network (contract or in-house) to scale content creation, campaigns, and market intelligence.
• Created marketing systems that drive measurable growth, with attribution models and reporting integrated into leadership decision-making.

What leads to success

• Experience. You bring 8+ years of experience building and scaling marketing functions in healthcare, ideally within value-based care models. You understand how to engage both patients and providers, and you’ve operated across Commercial, Medicare Advantage, and/or Medicaid.
• Builder mentality with startup experience. You’ve helped take a company from $0M to $100M+ and know what it takes to scale. You thrive in fast-paced, ambiguous environments and know how to balance long-term strategy with short-term scrappiness.
• Leader and doer. You lead by example, setting a high bar for quality and culture. You’re comfortable rolling up your sleeves and making things happen while also setting a vision others can follow as the team grows.
• Clear communicator and storyteller. You know how to translate complex healthcare concepts into clear, compelling stories. You’re adept at writing, editing, and shaping messages for different audiences—from patients to provider partners to C-suite buyers.
• Biased to action. You know how to identify and prioritize your initiatives and ensure that urgent and important tasks always get done. You roll up your sleeves and can both build your function from the ground up and coach others to success as they join the team.
• Comfort with ambiguity.  You have a proven track record of success within scaling businesses, fast-paced environments, and startups. You understand that rapid changes to the business, strategy, and organization are part of the reality of a startup.
• Mission alignment. You’re passionate about transforming oncology care through value-based models. You care deeply about improving outcomes and access for patients while lowering costs across the system.

 

Compensation will vary based on the candidate's experience and ability:
$135,000-$150.000