Associate Retail Marketing Manager – Mauna Loa & KOHO

ESSENTIAL FUNCTIONS:

• Design and roll out regional marketing campaigns, consumer promotions, and trade programs that drive sales, increase market share, and deliver measurable ROI.
• Lead the development of a detailed annual regional marketing plan, ensuring alignment with broader company strategies and goals.
• Oversee KOHO retail operations in partnership with the VP of Global Marketing, with the KOHO Store Manager reporting into this role. Provide day-to-day leadership, support team development, and drive performance across all aspects of the store experience.
• Manage the retail marketing execution, including in-store activations, sampling programs, gift-with-purchase offers, and driving growth in wholesale, corporate gifting, and brand catalog initiatives.
• Launch and manage innovative regional initiatives to support product rollouts, building market excitement and consumer engagement.
• Guide the regional innovation pipeline in collaboration with the Innovation Team, ensuring smooth market integration of new concepts.
• Partner with the Senior Global Brand Manager to ensure all regional marketing activities uphold brand guidelines and consistency.
• Collaborate with the Hawaiʻi Sales Team to develop and execute go-to-market strategies tailored by customer, channel, and region.
• Support pricing, trade programs, and SKU optimization through close coordination with Sales and data-driven decision making.
• Develop impactful sales tools and presentations that clearly communicate the value of new products, seasonal offerings, and promotional programs.
• Coordinate HHG’s participation in key events such as Merrie Monarch, Maui Invitational, and Made in Hawaii, ensuring strong brand representation and engagement.
• Manage regional marketing budgets to optimize resource allocation and maximize effectiveness across all campaigns and initiatives.
• Track and analyze campaign performance and consumer insights to inform continuous improvement and strategy adjustments.
• Maintain strong partnerships with creative agencies and designers to deliver effective, on-brand marketing assets and experiences.
• Serve as the local lead for brand-related needs in Hawaiʻi, including regional photoshoots and content development.
• Work cross-functionally to ensure successful commercialization and launch of regional new products.
• Lead communication and rollout of regional SKU rationalization initiatives, developing clear customer-facing materials to support the transition.
• Cultivate regional collaborations and partnerships that enhance brand visibility and align with strategic marketing goals in close coordination with the Global Brand Marketing Team.
• Exemplify adherence to company policies and procedures while consistently upholding high standards in all responsibilities.
• Fulfill any additional duties as assigned, demonstrating flexibility and a proactive approach to meeting organizational needs.
• Attendance to events/tradeshows is required for this position. These events/tradeshows may require travel and may be outside of normal business day/hours.
• Regular attendance is required for the position.

EDUCATION, EXPERIENCE, AND SKILLS REQUIRED:

• Must have a bachelor’s degree in marketing, business, or related field; or equivalent experience.
• Must have a minimum of four (4) years of demonstrated experience in marketing.
• Must have a minimum of two (2) years of supervisory experience.
• Must possess exceptional organizational skills, diligence, attention to detail, and self-motivation, with a proven track record of collaborative teamwork.
• Excellent verbal and written communication abilities are a must.
• Showcase a profound understanding of the complete marketing mix, integrating various elements for strategic execution.
• Proven ability to manage multiple projects concurrently, showcasing adept multitasking skills.
• Proficient in Microsoft Word, Excel, and PowerPoint, with a preference for Adobe Creative Suite proficiency.
• Preferably possess experience in the consumer-packaged goods (CPG) industry.
• Graphic Design skills with proficiency in Canva are highly preferred.
• Retail marketing experience highly preferred. 

PHYSICAL DEMANDS:

• The position requires carrying less than 25 pounds; bending; stooping; crouching; side bending; overhead reaching; handling; stair climbing; forward reaching; grasping; sitting; standing; walking, finger dexterity; vision; hearing; eye-hand-foot coordination.

COMMUNICATION DEMANDS:

• The position requires talking to co-workers and customers; written communication to co-workers and customers; talking to outside trade persons/vendors; written communication to outside persons/vendors; talking on the telephone; responding to written or verbal requests of co-workers and vendors; receiving verbal and written instructions; writing/composing written language; and reading.

WORK ENVIRONMENT:

• 1) While performing the duties of this job, the employee works in an office environment and is infrequently exposed to weather conditions.
• 2) The noise level in the work environment is usually light.