Product Base Marketing Senior Manager

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing.. 

In this highly visible role, you will proactively identify opportunities to drive growth from our Product & Revenue base, through customer adoption and utilization of Verizon’s core product portfolio for both the mobile and home businesses.  You will develop & maintain ongoing product lifecycle strategies which will enable the business to maximize the success of Verizon’s products.

Core products supported by this role include, but are not limited to: VZ Mobile Protect (VMP), VZ Home Device Protect (VHDP), Financial Services, including the  VZ Credit Card & Future FinTech, VZ Store, VZ Cloud, +Family (Family Perk, Gizmo, CareSmart, Pet Tracker).

Responsibilities include:

• Defining & maintaining base marketing strategy and lifecycle programs for VZ’s product portfolio.

• Developing positioning to differentiate & personalize VZ’s products to our subscribers.

• Collaborating cross-functionally to integrate key launches, product enhancements, & drive periods.

• Supporting VZ Store, building a sustained level of base engagement.

• Driving product adoption & utilization.

• Having a strong understanding of the market opportunity. Responsibility for the product P&L, identifying and managing commercial risks and ensuring strategic product decisions align with the business decisions.

• Gaining an in-depth understanding of customers and users, gathering key insights that will shape the product experience. Balancing those with the limitations defined by key stakeholders.

What we’re looking for.. 

You'll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in product portfolio management, life cycle management, and understanding of product P&L.

• Experience directing and setting strategy and following through with execution.  

• Experience translating complex ideas and expressing them in concise, simple to understand ways.

• Ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.

Even better if you have:

• Excellent communication and prioritization skills, and strong business acumen.

• Familiarity with base management and lifecycle engagement tactics, techniques and practices.

• Experience in leading cross-functional teams and motivating/inspiring them to go the extra mile, even in uncertain circumstances.

• Strong analytical, problem solving and planning skills.

• Excels at managing multiple initiatives simultaneously within tight deadlines.

• Proven ability to take initiative, influence others, and achieve results.

• Skilled and comfortable at working within the marketing matrix.

• Comfortable with continuously changing priorities.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $124,000.00 - $238,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $136,500.00 - $238,000.00.