Marketing Associate
Star Financial BankFort Wayne, IN
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Job Description
- Assist in the planning, creation, and execution of marketing campaigns aimed at nurturing leads, promoting products or services, and driving conversions.
- Support efforts to enhance website visibility through on-page SEO best practices and performance analysis, with the goal of improving organic search rankings.
- Work with Marketing Analyst and conduct periodic research to understand industry trends, customer behavior, and the competitive landscape. Use findings to inform marketing strategy and positioning.
- Monitor and ensure consistency of branding across all marketing materials and channels. Assist with updating brand guidelines and help create on-brand visual assets in partnership with the Graphic Designer.
- Work closely with internal team, marketing, sales, products, and design-to ensure alignment of marketing initiatives with broader business objectives and support integrated campaign execution.
- Craft clear, consistent communications such as announcements, newsletters, and updates to keep employees informed and engaged.
- Assist the Events Planner and help plan and coordinate marketing events including trade shows, sponsorships, and conferences. Contribute to logistics, promotional material
- Collaborate with the LOB's as needed to rebuild video/user guide documentation for external and internal customer support and guidance.
- Leverage customer feedback to identify areas for improvement in our banking services and overall customer experience via surveys and social media. Manage Customer reviews garnered from Liftify and respond appropriately.