Social Media Manager (One World Observatory)

POSITION: Social Media Manager DEPARTMENT: Marketing REPORTS TO: Director, Marketing FLSA STATUS: Salaried/Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions - from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment?

Join us to make legends happen!

THE ROLE

The Social Media Manager has a passion for consumer communication with experience in developing and activating social strategies that affect real change in audience perception and behavior. As Social Media Manager you will work closely with the wider One World Observatory marketing team to ensure social content supports both brand strategy and tone of voice, as well as supporting business objectives and performance. You will have a good understanding of content marketing across digital channels, including how content needs to be adapted for different channels while keeping the brand message consistent. While you will have access to in-house creative and external support for content creation, experience of filming and editing is preferred. The successful candidate will be confident in their ability to propose a cross-channel content strategy to satisfy both acquisition and retention business targets to a range of different audiences-utilizing social media as a key vehicle to both capture new and retain key audiences. Your focus will be to ensure content is cascaded effectively across key channels.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Develop and activate the organic social strategy- ensuring content proposed is innovative and forward thinking
• Develop an organic social reporting dashboard, utilizing measurement to provide insight on performance and areas of opportunity
• Build a deep understanding of the brand's key audience groups and where they live online, building brand channels and community as part of an audience-first approach
• Produce high-quality content, tailored for the digital marketing team to use across Organic Social, Paid Social, CRM (email and website)
• Optimize and adapting content performance to drive key business metrics, in addition to social follower growth and engagement across channels
• End to end content delivery - the ability to shoot and edit content is preferable
• Work closely with the wider marketing team to understand brand direction and tone of voice
• Understand content requirements for performance marketing and business areas, and either create or source content directly or from internal teams and external agencies to fulfil those plans
• Ensure both new and existing content is utilized and adapted as necessary across all channels where it is relevant
• Report on content performance to ensure effective optimization over time
• Use insights from analytics and data specialist to identify content opportunities that will drive sales, engagement, and marketing database sign acquisitions
• Day to day management of any social media accounts for the business lines
• Attend regular meetings as and when the business requires
• Ensure we maintain and improve the processes and procedures within the department and company and identify and solve issues that may arise
• Be flexible and perform other duties as required by management

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions:

EDUCATION AND/OR EXPERIENCE

• A social native with 3-4 years of experience of managing social media channels for a brand, attraction, or entertainment venue

SKILLS AND ABILITIES

• Ability to demonstrate experience in running strategic social media campaigns, which have produced measurable results
• A creative mind, developing interesting ideas and challenges to briefs
• A confident copywriter, experienced in crafting engaging brand copy for multiple channels
• Outstanding analytical skills and deep knowledge of MS Excel and Google Analytics
• Excellent organizational skills and attention to detail
• Rigorous attention to detail
• Sound personal qualities such as communication skills, the ability to work in a team environment, self-motivation, enthusiasm, and ability to work under pressure.
• Ability to work flexible hours including evenings, weekends, and holidays

COMPENSATION

Competitive Salary range of $65,000 - $75,000 commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.

WORKING CONDITIONS

Location: On Site (One World Observatory, New York City)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.