Content Lead - Marketing

Our mission at WesTech is to help communities thrive by delivering high-quality water solutions with superior service - safely and sustainably. To achieve this mission, we recruit great people to be part of our collegial and collaborative teams in engineering, design, project management, field service, plant operations, professional services and more.

As one of the leading operating brands of Swire Water, our values of integrity, humility, endeavor, excellence and continuity make this an outstanding working environment. Our continuing success creates attractive opportunities for purpose-driven professionals to develop new skills, support vital industries, and grow their careers.

Summary

We're looking for a dynamic Content Lead to own our content strategy and fuel growth across all stages of the sales funnel. You'll team up with the Campaign Lead to craft compelling content for email, social, direct mail, video, and more. You'll manage external creators-but when needed, your own writing skills will shine. If you're flexible, creative, and ready to lead and build content efforts, this role is for you. This role is based in Salt Lake City, Utah and is primarily office-based (as opposed to remote work).

Candidates for this position may be required to pass pre-employment and periodic screenings, including background checks, drug and alcohol tests, or other necessary assessments.

Some of the work you will do:

• Develop and implement a content strategy aligned with sales and marketing objectives.
• Collaborate with the Campaign Lead to identify content needs and develop or repurpose content appropriate for specific channels and target audiences.
• Manage external content creators and vendors, ensuring timely delivery and adherence to brand guidelines and quality standards.
• Ensure all content is consistent with WesTech's mission, values, and brand voice.
• Conduct content audits and analyze content performance to inform future content investments and optimize strategies.
• Stay informed on industry trends and best practices in content marketing.
• Work cross-functionally with product, sales, and marketing teams to ensure technical accuracy and strategic alignment of content.
• Contribute to the professional development of content creation processes and standards.
• Travel to tradeshows, user groups, or treatment sites (Approximately 10-15%).

Here are the skills that you need:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred, but emphasis will be placed more on experience.
• 8+ years of proven experience in creating content for all stages of the sales funnel and various marketing channels.
• Demonstrated experience managing external vendors and content creators.
• Strong portfolio showcasing compelling content across different formats.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and project management skills.

Here are the skills and qualifications that will set you apart:

• Knowledge of SEO best practices and content optimization.
• Experience with content management systems (CMS), digital asset management (DAM), and marketing automation platforms.
• Ability to interpret content performance data and translate insights into actionable strategies.
• Experience using AI in content creation
• Experience in the water and wastewater treatment industry.

Physical Requirements:

• Ability to work at a computer workstation and use a phone for extended periods
• Regularly required to move about the office and interact with team members
• Occasionally required to lift and/or move up to 40 pounds

Benefits and perks we offer:

• Competitive salary and performance-based annual bonuses.
• Dollar for dollar 401K match of 6%.
• Flexible work hours, hybrid schedules with limited remote work options.
• Comprehensive health and wellness benefits package with an onsite and virtual medical facility
• Company HSA contribution, Paid Parental Leave, Employee Assistance Program
• Company-paid Life Insurance, Accidental Death and Dismemberment, and Long-term Disability.
• PTO plan and Paid Holidays.
• Tuition Reimbursement.
• Company celebrations, summer parties, volunteer opportunities, games, prize drawings, and more!

WesTech considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.