Media Planner Dach (M/F/D)

At Elanco (NYSE: ELAN) - it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability - the Elanco Healthy Purpose - to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better - join our team today!

Position Description

Media Planner DACH is responsible for the planning, execution and tracking of media activities in DACH with the focus on digital direct to customer / end consumer activities.

Duties

Media Planning

• Responsible for the full media process across the DACH region, encompassing both planning and performance tracking
• Collaborate with Brand Managers to translate local brand strategies into effective media initiatives, ensuring alignment with overall marketing and business objectives across all media channels
• Act as the primary point of contact for the media agency, providing clear briefs, challenging and maintaining a strong working relationship to ensure seamless campaign execution.
• Share best practices and continuously align with the INT / global Digital teams as well as the other affiliates to leverage global insights and maintain consistency in strategy and messaging
• Align off-site media plans with on-site / retail media measures in close collaboration with the ecommerce team
• Conduct joint media reviews with Head of Marketing, Brand managers, Ecommerce Team, media agencies and further stakeholders

Campaign Tracking

• Continuously analyze media and campaign performance, identifying areas for improvement and maximizing return on investment
• Define Campaign KPIs according to the budget and brand strategies in collaboration with the media agency
• Advise Brand / Marketing managers on the most effective budget allocation across the campaign measures
• Ensure efficient reporting to the management on campaign performance

Operations / other activities

• Social media community management in accordance with social media / PV guidelines and brand guides
• Monitor media trends and new technologies
• Duties can also encompass further projects and activities in the areas adjacent to media planning and execution

Qualification

Skills / Capabilities:

• Demonstrated experience in developing and leading high performing digital programs as well as in oversight of agencies & partners.
• Certifications in / experienced in GD360, Google Analytics, Facebook Business Manager
• Proven track record in Programmatic Media Buying; experience in retail media and Amazon advertising preferred
• Strong communication and presentation skills
• Effective collaborator, experienced working in cross-functional teams
• Project experience, ability to lead without authority
• Customer focus and ownership mindset
• Excellent organizational skills, ability to set priorities and work on multiple tasks or projects

Education / work experience:

• 5+ years working experience in marketing or related areas
• 2+ years of experience in planning, development and execution of digital DTC media campaigns (either agency or client side)
• Experience in the FMCG environment preferred
• University level degree in Business or comparable education
• Fluent in German and English

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status