Director, Communications & Community Engagement

Director, Communications & Community Engagement

Position Summary

The Director of Communications is a dynamic, results-oriented leader responsible for shaping and executing the internal and external communications strategy for Cinch Home Services. Reporting to the Chief People Officer with dotted-line accountability to the CEO, this role will develop and oversee comprehensive communications programs that elevate Cinch's brand, align with enterprise priorities, and engage key stakeholders-employees, customers, media, and strategic partners.

The Director will act as a trusted advisor to senior leaders and serve as the voice behind company messaging, thought leadership, executive visibility, and employee engagement. This leader will ensure consistent, compelling, and aligned messaging across all platforms, using creative storytelling and data-driven insights. This role also includes oversight of Community Engagement efforts, ensuring Cinch shows up meaningfully and consistently across its communities and stakeholder groups.

Key Responsibilities

Strategic Communication Leadership

• Lead the development and execution of an integrated internal and external communications strategy that supports Cinch's business goals and culture.
• Serve as a key advisor to the CEO and executive leadership team on communications strategy, media positioning, and crisis communications.
• Own and evolve the company's strategic messaging platform, ensuring clarity and alignment across all channels.

Internal Communications & Community Engagement

• Develop and implement communications that promote transparency, belonging, and alignment with Cinch's purpose and values.
• Lead community engagement strategy and execution, including volunteerism, corporate giving, local partnerships, and social impact storytelling.
• Oversee content and engagement for Town Halls, all-hands meetings, executive messages, newsletters, recognition programs, and intranet.
• Collaborate cross-functionally with HR, IT, and Facilities to enhance communication around hybrid workplace and wellness resources.

External Communications & Brand Visibility

• Drive public relations efforts, including media outreach, press releases, and thought leadership placements to enhance brand reputation.
• Serve as spokesperson or prepare executive spokespeople for public appearances, interviews, and key industry events.
• Build strong media relationships and manage response protocols to ensure consistent and proactive media handling.
• Partner with Marketing to align brand messaging across paid, earned, shared, and owned media channels.

Digital & Social Strategy

• Oversee and manage Cinch's social media presence in collaboration with marketing, HR, and brand leaders.
• Develop engaging digital content across platforms to support culture, recruiting, partnerships, and thought leadership.
• Monitor and respond to social sentiment, trends, and emerging channels to drive engagement and protect brand equity.
• Showcase Cinch's community involvement and employee volunteerism across social and internal channels.

Executive & Leadership Communications

• Draft high-impact messaging, speeches, scripts, talking points, and presentations for the CEO and executive team.
• Prepare leadership for internal and external speaking engagements, interviews, and strategic presentations.

Qualifications

• Bachelor's degree required; preferred in Communications, Journalism, Marketing, Public Relations, or related field.
• 7-10+ years of progressive experience in corporate communications, agency, media relations, or a related environment.
• Exceptional writing, editing, storytelling, and presentation skills.
• Demonstrated ability to lead cross-functional initiatives and influence executive stakeholders.
• Experience with digital tools including content management systems, intranet platforms, social media scheduling/analytics tools, and Microsoft 365.
• Proven ability to manage internal and external communications across fast-paced, dynamic organizations.
• Strong business acumen, discretion, and ability to handle confidential/sensitive information with professionalism.
• Experience managing or supporting corporate social responsibility (CSR) or community engagement initiatives is a strong plus.

Preferred Attributes

• Tech-forward mindset; able to bring creativity and innovation to employee engagement, digital storytelling, and brand awareness.
• Deep understanding of the connection between culture, communications, and corporate social impact.
• Experience in a hybrid workforce setting, ideally in a service-based or B2C organization.
• High degree of emotional intelligence and ability to connect with diverse audiences.Bottom of Form