Director of Product Marketing

Director of Product Marketing

Location: (hybrid) SF Bay Area, New York City, Miami

Employment Type: Full time

Department: Marketing

Reports to: CMO

About Tensec

Founded in 2023, Tensec is a well-funded global fintech that enables small and medium-sized businesses (SMBs) to enter global trade by giving them access to cross-border financial services that are user-friendly, efficient, and secure.

Tensec founders have driven startups from foundation to exit, built decacorns, and led global teams at companies such as PayPal, Rapyd, Credit Karma, Facebook/Meta, MercadoLibre Goldman Sachs, Visa, Mastercard, and American Express. We're putting together a world-class team to disrupt the $150 trillion cross-border b2b financial services industry by providing SMBs the financial strength to participate and win in the global economy.

Role Overview

Seeking Marketers Who Pursue Innovation — and Deliver Results.

At Tensec, we're reimagining cross-border financial services by making it faster and easier for businesses to move money globally. We're looking for a strategic, results-oriented Director of Product Marketing with experience in global B2B fintechs. You'll lead go-to-market strategy, define ICPs and messaging, design ABM programs, and develop content and enablement tools that drive growth across the globe.

This is a highly cross-functional leadership role—ideal for someone who's data-driven, thrives in ambiguity, and can move fluidly between strategy and execution. If you're passionate about building B2B products, crafting compelling stories, and driving measurable impact while leading a growing team, we'd love to meet you.

Proficiency in Spanish and/or Portuguese is a strong plus, as we expand our presence across Latin America and other global markets.

Key Responsibilities

Strategic Leadership & Go-to-Market

• Lead and scale the product marketing function, building and mentoring a high-performing team

• Develop comprehensive go-to-market strategies for new products and market expansion

• Partner with executive leadership to shape product strategy and market positioning

ABM Strategy & Lead Generation

• Develop and execute ABM strategies targeting key fintech/payments decision-makers (CEOs, CFOs, CROs)

• Collaborate with Sales, Product, and Demand Gen teams to personalize messaging for global trade companies, investment firms, and FX brokers

• Plan and optimize multi-channel lead gen programs with strong emphasis on pipeline contribution and ROI

Market Research & Competitive Intelligence

• Conduct executive interviews and surveys with fintech buyers to understand evolving needs and decision criteria

• Perform competitive intelligence to guide product positioning within B2B payments and embedded finance

Content & Enablement

• Create executive-level assets: pitch decks, case studies, solution briefs, and thought leadership content

• Develop social media content strategy for LinkedIn and other platforms

• Create press releases, byline articles, and blogs

• Design sales enablement tools like battle cards, objection handling guides, and ROI calculators

• Create B2B and B2B2B training materials for customers and partners

Marketing Operations & Cross-Functional Collaboration

• Partner with Product, Customer Success, and Revenue teams for product launches and feedback loops

• Collaborate with Sales, RevOps, and Demand Gen to optimize funnel conversion and maintain CRM/MAP accuracy

• Support localization of content and campaigns in Portuguese and Spanish

Required Qualifications

• 5-10years of experience in product marketing, demand generation, or GTM strategy in B2B SaaS or fintech/payments, with 3+ years in leadership roles

• Track record of launching successful ABM and lead generation campaigns with measurable business impact

• Strong background in content creation and messaging for financial services industries

• Experience with customer research, persona development, and competitive positioning

• Exceptional written and verbal communication skills

• Expert-level proficiency with HubSpot, WordPress, Marketo, Google Analytics, and social media platforms

• English fluency; Portuguese and/or Spanish language skills are a plus

Preferred Qualifications

• Experience marketing to fintech, digital banking, payments, or API-first platform stakeholders

• Advanced knowledge of ABM platforms and marketing automation

• Strong storytelling and data visualization skills

• Experience building and scaling marketing teams in high-growth environments

What We Offer

Compensation & Benefits

• Competitive salary + performance-based bonuses

• Significant equity options

• Comprehensive medical, dental, and vision plans

• Mental health coverage

• Professional development stipend

• Paid time off (highly encouraged to use)

Tensec is a developmental organization committed to your professional growth, with investment in coaching, mentoring, and continuous learning opportunities.