Sr. Business Systems Analyst – Customer Data Platform and Marketing Automation Technology

Overview

Esri’s users are at the heart of everything we do! It is crucial to manage our relationships with them and our data effectively. Join Esri’s corporate marketing team as a Sr. Business Systems Analyst where you will focus on supporting the customer data platform (CDP) and marketing automation platform (MAP). Ensure business needs are met, end-users are effectively trained, and updates to our processes and the technology platforms are implemented as needed.

Responsibilities

• Gather business requirements for the CDP and MAP by conducting interviews, analyzing documents, administering surveys, studying business processes, creating use cases, performing business analysis, and analyzing tasks and workflows
• Assess research findings, identify, and resolve any conflicts, break down high-level information into specific details, extract key insights from detailed information, and differentiate between desires and genuine needs
• Collaborate with both business and technical teams to prioritize technology requirements, create process models for the current and desired states, evaluate potential solutions, recommend short-term and long-term solutions, and design business processes and end user training
• Generate and update analysis artifacts and deliverables as necessary, including gap analysis, business requirements, functional requirements, use cases, business rules, business process models, test cases, and user stories
• Effectively and autonomously participate in multiple, concurrent initiatives
• Collaborate on quality assurance, integration, and acceptance testing

Requirements

• 5+ years of professional experience as a business systems analyst supporting mission-critical business applications
• Experience working as part of a scrum team in an agile environment as a business systems analyst, product owner, or similar role
• Possess strong analytical skills with a process-driven approach and a background in utilizing various methods for requirement discovery
• Strong facilitation skills to elicit requirements from staff members at all levels across the organization
• Demonstrated ability driving consensus among multiple stakeholders
• Excellent communication skills, both verbal and written, to effectively collaborate with clients, team members, and management
• Proficient in analyzing and documenting complex business processes, as well as writing and executing test plans
• Bachelor’s in Business, Information Systems, Computer Engineering or a related STEM field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Experience with Adobe RTCDP and/or Salesforce Data Cloud
• Master’s in Business, Information Systems, Computer Engineering or a related field

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