Enrollment Content Creator

As the Enrollment Content Creator, you'll highlight High Point University's incredible distinctions for prospective HPU students and parents. You're a results-driven writer who enjoys both long-form and short-form stories and marketing copy for a variety of print and digital platforms. Your primary focus will be writing new copy, curating and repurposing existing copy, and curating other content, such as photos. You enjoy proofreading and fact-checking content. You also love seeking out and gathering important information from campus stakeholders to channel into engaging stories over a variety of mediums, including enrollment-focused social media pages. Overall, the Enrollment Content Creator contributes to a variety of content development projects for the enrollment cycle.

QUALIFICATIONS:

Education

• Bachelor's degree required

Experience and Training

• Minimum one year experience in strategic communications, public relations, marketing or similar field preferred

Knowledge, Skills, Ability:

• Ability to passionately promote The Premier Life Skills University through content in a manner consistent with the university's brand.
• Ability to effectively write, curate, proofread and edit compelling content that is free of spelling, grammar and punctuation errors.
• Unmatched attention to detail and organizational skills.
• Willing to quickly learn new skills and solve complex problems.
• Follows instructions well and is enthusiastic about completing assignments.
• Effective fact-checking, information gathering, research capabilities, and interviewing skills
• Ability to work with a group of writers, designers, photographers and other team members to meet a common goal.
• Ability to manage numerous assignments with multiple deadlines.
• Proficiency in Microsoft Office including Microsoft Word, as well as Adobe Acrobat Pro
• Working knowledge of basic photo and video editing programs, or willingness to quickly learn. Ex: Canva.
• Knowledge of major social media platforms
• Ability to take an idea with minimal direction and channel it into a final product.
• Ability to collaborate with stakeholders across campus.
• Effective oral communication skills; strong interpersonal skills.
• Other duties as assigned.

ESSENTIAL FUNCTIONS:

• Effectively writes, curates and edits timely, compelling content that positively promotes the HPU story in a manner consistent with HPU's brand. This includes but is not limited to writing and creating enrollment materials, brochures, emails, website features and more.
• Contributes ideas and creates concepts for enrollment social media that pairs with content being delivered through email and print for a well-rounded marketing experience.
• Works with various leaders on campus to gather accurate information and channel it into a compelling story.
• Covers university events to be documented in print publications or university news.
• Conducts interviews and/or requests for information from students, faculty, staff, alumni, parents, donors, business leaders and community members.
• Curates' photos or video elements and schedules and participates in shoots to ensure accurate visuals accompany projects.
• Submits content for approval and follows the appropriate approval and editing process.
• Curates' and repurposes existing content to accompany new or updated materials.
• Ensures accurate information is used across multiple channels.
• May assist in launching new projects or maintaining current ones, such as creating a new print piece from scratch or rethinking and editing and existing ones.
• Maintains positive work atmosphere by acting and communicating effectively with students, students' parents, faculty, co-workers and managers
• Other duties as assigned

ACCOUNTABILITY:

• Ensures the university is positively represented on official social media accounts.
• Ensures projects are completed and published on schedule.
• Ensures content is consistent with the university brand and positively promotes the university.
• Ensures deadlines for assigned projects are met.

For more information regarding this position, please contact Layne Robertson, Assistant Director of Enrollment Marketing | Content Development , at krobert5@highpoint.edu.