Senior Content Strategist, Employee Experience

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we're changing the way people think about and interact with personal finance.

We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role: 

We're looking for a strategic, creative, and detail-oriented Senior Content Strategist to lead the People Team's voice across employee-facing platforms and experiences. This role is all about making sure employees and managers receive clear, consistent, and meaningful communication that reflects our culture, supports our people, and brings the SoFi Way to life across the employee lifecycle. It's internal marketing for the People Team-translating programs and priorities into compelling content that drives connection, clarity, and action. 

What you'll do:

• Lead our content and channel strategy across platforms-ensuring a single, clear voice and intuitive content hierarchy. 
• Lead communication efforts for major People initiatives, driving engagement around things like benefits enrollment, new tool change management, and manager enablement. 
• Write and edit communications across formats (i.e. articles, FAQs, toolkits, presentations, internal marketing campaigns) that are concise, action-oriented, and aligned with the People Team's tone and the SoFi Way. 
• Partner with teams like Talent Development, Total Rewards, Inclusive Culture, Onboarding, and Talent Brand teams to turn complex topics into simple, effective messages. 
• Support large-scale change communication (e.g., performance redesign, policy updates) to help employees adapt and stay informed. 
• Develop and manage the People Team's editorial calendar and content cadence-ensuring messaging stays fresh, relevant, and aligned with business priorities. 
• Track engagement metrics and use feedback to continuously improve our content strategy. 
• Bring our culture to life through storytelling, showcasing the employee experience internally and externally. 

What you'll need:

• 7+ years of experience in internal communications, employee experience, or change management-ideally in fast-paced, high-growth environments. 
• Exceptional writing, editing, and storytelling skills-you know how to make the complex feel simple and actionable. 
• Strategic thinking and project management skills to lead content planning and execution. ● Experience working cross-functionally and building trust with diverse stakeholders. ● Familiarity with platforms like ServiceNow, Workday, Confluence, or similar tools. 
• Passion for employee experience and culture, with a strong sense of empathy and clarity in communication. 

Why join SoFi?

At SoFi, we believe how we work matters just as much as what we do. You'll play a central role in bringing our values, people-first mindset, and cultural storytelling to life-making sure every employee knows where we're going, how to get there, and that they belong here.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. 

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

Pay range: $99,200.00 - $186,000.00

Payment frequency: Annual

This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.