Digital Marketing Manager

THE ROLE: Digital Marketing Manager

American Student Assistance (ASA) is national nonprofit that is changing the way kids learn about careers and prepare for their futures through access to career-readiness information and experiences.

ASA fulfills its mission through free digital-first direct experiences, philanthropy, advocacy, thought leadership, groundbreaking research, and impact investing. We believe that exploring career possibilities, as early as middle school, and providing access to education-to-career pathways aligned with one's passions and goals will result in greater confidence and long-term success for all students.

We are looking for a Digital Marketing Manager.

What You'll Do:

• Help envision, craft and continuously refine our paid campaign strategies for Google Ads & YouTube, Meta, TikTok, Snapchat, and more
• Analyze platform/campaign metrics daily and collaborate with team members to make campaign adjustments to optimize in-market results while also identifying new campaign concepts to test
• Oversee the production and presentation of monthly campaign results to the Marketing department and look to continuously improve the process for analyzing this information and using it to inform future campaign concepts, strategies and budgeting decisions
• Identify current social media/cultural trends and future areas of opportunity among the digital platforms that students use and communicate ideas/recommendations to the Marketing team
• Collaborate with Creative team resources to produce all the assets required to launch, execute and optimize this work to achieve department goals and KPIs
• Manage various vendor relationships and collaborate with their staff to identify new opportunities to improve our marketing efforts via new platform features, ad opportunities or AI solutions
• Mentor junior staff on a variety of topics to enable their professional growth and development including platform and campaign strategies, results analysis and insights, department communications and presentations, and how to best leverage and collaborate with vendor account staff

About You:

• 5+ years of experience managing paid media campaigns at scale
• In-depth experience managing Google Ads campaigns is a must
• Experience planning and rolling out large-scale marketing campaigns and the ability to identify and drive improvements using a data-driven approach
• A deep understanding of performance marketing KPIs and practices
• Demonstrate a creative mindset with the ability to partner with creative teams on content development
• Proficient, hands-on experience with Google Analytics and Google Tag Manager
• Passionate about our mission and helping middle and high school students find their career path

Education:

Bachelor's degree preferred.

Skills:

• A self-starter with a strong desire to monitor and optimize performance objectives.
• A data-driven, results-oriented team player who is excited to test, experiment, and learn.
• An analytical mindset with experience using data to guide strategy
• High attention to detail, with the ability to manage multiple campaigns simultaneously.
• Capable of multi-tasking across multiple initiatives and campaigns.
• Strong understanding of major social platform algorithms, ad products, and optimization levers.
• The ability to learn quickly and work in a fast-paced environment with evolving priorities.
• A deep understanding of digital marketing, cultural trends and consumer motivations.

Why ASA?

ASA offers a wide range of perks and benefits to Team Members, including comprehensive medical, dental, and vision healthcare plans, a retirement plan (plus match), weekly lunches, commuter benefits, and tuition reimbursement.

We also heavily prioritize a healthy work/life balance, which is why we offer all full-time Team Members generous PTO options, Summer Fridays (every Friday off between Memorial Day and Labor Day), and a company holiday break between December 25th and January 1st.

ASA works in a Hybrid schedule (2) two days a week in our Boston HQ. We prioritize strategic thinkers, collaborators, and work/life pros who are looking to help make a difference in kid's education and career goals.

#LI-Hybrid