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Sales & Marketing Director

Better Living ManagementFort Madison, IA

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Job Description

Sales & Marketing Director

River Valley Place Fort Madison – A Better Living Community
Fort Madison, IA | Full-Time | Assisted Living Community

Salary Range: $50,000-$60,000 credit given for experience
Schedule: Day & evening shifts available with occasional weekends as needed


Grow With Purpose — Lead the Way at River Valley Place Fort Madison

Are you a sales-focused professional who thrives in a mission-driven environment? At River Valley Place Fort Madison, your leadership directly supports our goal of delivering personalized, high-quality care in a warm and welcoming setting.

We’re seeking a Sales & Marketing Director to take the lead in growing our community through strategic outreach, strong referral relationships, and a passion for connecting seniors with a place to call home.

$50,000-$60,000 salary range 
High-impact role with opportunity for growth
Supportive leadership and collaborative culture


What You’ll Do:

• Design and execute sales & marketing strategies aligned with community goals
• Handle inbound inquiries, guide prospective residents through tours, and manage the move-in process
• Build and strengthen referral partnerships with hospitals, physicians, and community groups
• Use CRM tools to track lead activity, conversions, and campaign performance
• Collaborate with internal teams to ensure a smooth, resident-centered move-in experience
• Analyze market trends and identify local growth opportunities


What You’ll Bring:

• Demonstrated success in senior living or healthcare sales & marketing
• Experience managing inquiries, tours, and occupancy pipelines
• Strong external business development and networking skills
• Proficiency with CRM systems and data tracking
• Excellent communication, presentation, and relationship-building skills
• Passion for supporting seniors and their families during key transitions
• A self-starter mentality with a strategic, team-oriented approach


Benefits for Qualified Full-Time Employees:

• Medical, Dental & Vision Insurance
• 401(k) with Company Match
• Life & Disability Insurance
• Supplemental Insurance (Accident, Critical Illness, Hospital Indemnity)
• Employee Assistance Program (EAP)


👉 Ready to lead with purpose?

Apply today and start building a better future at River Valley Place Fort Madison – A Better Living Community.

To apply, please complete the required questionnaire. We accept applications on a rolling basis.

We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws.

Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.

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